At a Glance
- Tasks: Lead creative marketing strategies and campaigns to elevate our brand.
- Company: Join a fast-growing, friendly team at Cotswold Farm Park.
- Benefits: Competitive salary, career growth, and a chance to make a real impact.
- Other info: Office-based role with a supportive team environment.
- Why this job: Be at the heart of a dynamic business and own your role.
- Qualifications: Experience in B2C marketing, strong communication, and stakeholder management skills.
The predicted salary is between 40000 - 50000 £ per year.
We are seeking a driven, creative and analytical individual to join us as a Marketing Manager. With an innovative approach to developing and delivering sales and marketing strategies across multiple revenue streams, you will play a key role in taking our brand to the next level.
You will be embedded at the heart of the business, working closely with the wider management team to deliver all sales and marketing activity, as well as developing and implementing our digital strategy. This is a hands-on position, leading a small marketing function comprising an in-house content creator and a network of external agencies. You will oversee activity, reporting, planning and performance across all channels. It is an excellent opportunity for a self-starter who is motivated to make a meaningful impact and join a company where you can grow, be yourself, and take real ownership of your role.
As this is a broad role, we expect you to bring a high level of specialist and technical expertise across multiple areas, alongside the ability to oversee delivery through your team and external partners.
Key Responsibilities- Deliver marketing strategies and brand awareness campaigns.
- Support the budgeting process by accurately forecasting marketing and content investment to translate strategy into measurable results.
- Ensure all guest communications are of the highest quality, utilising all channels to maximise exposure and generate new business.
- Manage multiple campaigns across different revenue streams and channels, building strong internal and external relationships to influence outcomes and drive results.
- Oversee the production of creative assets, including large-format print, with experience in Adobe Creative Suite preferred.
- Translate business strategy into actionable sales plans.
- Collaborate with multiple stakeholders to develop and implement integrated sales and marketing strategies across key revenue streams (including ticketing, holidays, retail, food and beverage, media and corporate).
- Analyse and report on marketing, sales, media and content performance, and their impact on the business.
- Develop and deliver the digital strategy, focusing on continuous improvement of the user experience and maximising sales through digital commerce channels.
- Work closely with internal teams and external partners to optimise performance across key revenue streams, particularly ticketing and holidays.
- Proven experience in a high-volume B2C marketing role.
- Experience delivering sales and marketing strategies within the hospitality, attractions or leisure sectors.
- Strong stakeholder management skills, with the ability to build effective relationships.
- Experience in setting objectives and making strategic decisions based on data, market trends and insight.
- Strong commercial awareness.
- A proactive, self-starting approach with a strong commercial and sales mindset.
- Excellent sales skills and understanding of sales processes, including upselling.
- Strong written and verbal communication skills.
- Recent experience managing and developing marketing team members, including performance management and development planning.
We are looking for someone who is keen to join a fast-growing business and make a significant impact within a small, friendly team. Please submit your CV along with a cover letter outlining how this role aligns with your career ambitions, as well as your salary expectations.
This is an office-based position, working five days per week at Cotswold Farm Park (GL54 5FL).
Marketing Manager (Maternity Cover) in Cheltenham employer: BlueGreen Alliance Inc
Join a dynamic and innovative team at Cotswold Farm Park, where as a Marketing Manager, you will have the opportunity to make a meaningful impact in a fast-growing business. Our supportive work culture fosters creativity and collaboration, providing ample opportunities for professional growth and development. With a focus on employee well-being and a friendly atmosphere, we encourage you to be yourself and take ownership of your role while enjoying the beautiful surroundings of the Cotswolds.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager (Maternity Cover) in Cheltenham
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best marketing campaigns and projects. This will give you an edge during interviews and help us see how you can contribute to our team.
✨Tip Number 3
Prepare for interviews by researching our company and understanding our brand. Be ready to discuss how your experience aligns with our goals and how you can help elevate our marketing strategies.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in joining our team and making a difference.
We think you need these skills to ace Marketing Manager (Maternity Cover) in Cheltenham
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Manager role. Highlight your relevant experience in B2C marketing, especially within hospitality or leisure sectors. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain how this role fits into your career ambitions and what you can bring to our team. Be genuine and let your personality come through – we love that!
Showcase Your Achievements:When detailing your experience, focus on specific achievements and results. Use data to back up your claims, like successful campaigns or sales growth. We’re all about measurable results here at StudySmarter!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at BlueGreen Alliance Inc
✨Know Your Marketing Strategies
Before the interview, brush up on the latest marketing strategies, especially in the B2C sector. Be ready to discuss how you've successfully implemented campaigns in the past and how you can bring that experience to the role.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to drive marketing decisions. Bring examples of how you've analysed performance metrics and adjusted strategies accordingly. This will demonstrate your analytical mindset, which is crucial for this position.
✨Demonstrate Stakeholder Management
Think of specific instances where you've built strong relationships with stakeholders. Be ready to share how you collaborated with different teams to achieve marketing goals, as this role requires excellent stakeholder management skills.
✨Highlight Your Digital Savvy
Since the role involves developing a digital strategy, be prepared to discuss your experience with digital marketing tools and platforms. Share any successful digital campaigns you've led and how they contributed to overall sales growth.
