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For Companies At a Glance
- Tasks: Create media plans and optimise revenue using data-driven strategies.
- Company: Join FreeWheel, a leading global ad tech company under Comcast.
- Benefits: Flexible work options, competitive salary, and comprehensive support for your well-being.
- Other info: Collaborative culture with opportunities for growth across diverse markets.
- Why this job: Be at the forefront of video advertising technology and make a real impact.
- Qualifications: Experience in programmatic video and strong analytical skills required.
The predicted salary is between 40000 - 50000 £ per year.
FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, we’re making it easier for buyers and sellers to transact across all screens, data types, and sales channels. As a global company, we have offices in nine countries and can insert advertisements around the world.
Job Summary
As a Yield Planner, you will be at the intersection of data-driven strategy and commercial execution. This role is critical in ensuring that our global video inventory is utilized efficiently to drive maximum revenue for our publishers while meeting the specific needs of our demand partners. You will act as the strategic link between our Sales and Supply teams, turning complex data into actionable media plans and optimization strategies.
Key Responsibilities
- Media Planning & Sales Support: Create comprehensive media plans and inventory forecasts in response to Requests for Proposals (RFPs). You will ensure that proposed campaigns are feasible, profitable, and aligned with available video inventory.
- Revenue & Margin Optimization: Monitor daily performance across various campaign types (DIO, Programmatic Guaranteed, Private Marketplaces, and Open Exchange). You will implement pricing floors and throttling strategies to maximize yield and safeguard margins.
- Reporting & Business Intelligence: Build and maintain automated dashboards using Looker and Excel. You will conduct deep-dive analyses on KPIs such as Fill Rate and eCPM (effective Cost Per Mille) to identify growth opportunities.
- Cross-Functional Projects: Contribute to a variety of projects that touch upon numerous disciplines and technical specificities. This role offers the opportunity to engage with various facets of the business, allowing you to adapt strategies and solve unique challenges across diverse departments and markets.
The Desired Profile
- Programmatic Expertise: A solid understanding of the programmatic video landscape, including header bidding, and the mechanics of an SSP.
- Analytical Rigor: Advanced proficiency in Microsoft Excel (pivot tables, complex formulas, data modeling) and experience with Business Intelligence tools, specifically Looker.
- Strategic Mindset: The ability to translate raw data into clear, commercial narratives for the Sales team.
- Communication: Excellent written and verbal communication skills in English are mandatory, as you will collaborate with teams across multiple countries daily.
- Detail-Oriented: A methodical approach to troubleshooting delivery issues and optimizing complex auction environments.
We value transparency, agility, and data-backed decision-making. Our team operates on the principle that every data point tells a story about our business health.
Joining us means:
- Working at the forefront of global video advertising technology.
- A collaborative environment where the Yield team is viewed as a strategic partner, not just a support function.
- The chance to manage a global footprint of inventory, providing exposure to diverse markets and ad tech challenges.
We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools that are personalized to meet the needs of your reality—to help support you physically, financially and emotionally through the big milestones and in your everyday life.
Education
Bachelor's Degree. While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
2-5 Years. Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Yield Planner employer: Blueface Ltd
Contact Detail:
Blueface Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Yield Planner
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and services, especially in the programmatic video landscape. This will help you tailor your answers and show you're genuinely interested.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online platforms. Focus on articulating your analytical skills and how you can contribute to revenue optimisation and media planning.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining our team at FreeWheel.
We think you need these skills to ace Yield Planner
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Yield Planner role. Highlight your experience with media planning, revenue optimisation, and any relevant tools like Excel or Looker. We want to see how your skills align with what we do!
Show Off Your Analytical Skills: Since this role is all about data-driven strategies, don’t shy away from showcasing your analytical prowess. Include examples of how you've used data to drive decisions or optimise campaigns in your previous roles. We love a good data story!
Communicate Clearly: Your written communication skills are key in this role, so make sure your application is clear and concise. Use straightforward language and avoid jargon unless it’s relevant. We appreciate clarity just as much as you do!
Apply Through Our Website: We encourage you to apply directly through our careers site. It’s the best way to ensure your application gets into the right hands. Plus, you’ll find all the details you need about the role and our company culture there!
How to prepare for a job interview at Blueface Ltd
✨Know Your Numbers
As a Yield Planner, you'll be dealing with data all the time. Brush up on your knowledge of key metrics like Fill Rate and eCPM. Be ready to discuss how you've used these metrics in past roles to drive revenue and optimise campaigns.
✨Showcase Your Analytical Skills
Make sure to highlight your proficiency in Excel and any Business Intelligence tools you've used, especially Looker. Prepare examples of how you've built dashboards or conducted analyses that led to actionable insights.
✨Understand the Programmatic Landscape
Familiarise yourself with programmatic video advertising concepts, including header bidding and SSP mechanics. Be prepared to discuss how these elements impact media planning and revenue optimisation.
✨Communicate Clearly
Since you'll be collaborating with teams across different countries, practice articulating complex data in simple terms. Think of examples where your communication skills helped bridge gaps between technical and non-technical teams.