At a Glance
- Tasks: Lead content strategy and create impactful marketing materials for health intelligence.
- Company: Join Bluecrest, a pioneering health intelligence company on a mission to improve wellbeing.
- Benefits: Up to £45,000 salary, hybrid work, and various company perks.
- Other info: Diverse and inclusive workplace committed to equality and personal growth.
- Why this job: Make a real difference in people's health while shaping brand visibility.
- Qualifications: Experience in SEO, Digital PR, and strong content creation skills required.
The predicted salary is between 36000 - 54000 £ per year.
At Bluecrest, we're the health intelligence company on a mission to make high-quality, affordable health monitoring accessible across the UK and Ireland. Since 2012, we’ve empowered people to take control of their wellbeing through early detection and long-term health insights. By 2028, our vision is to be the UK's leading health intelligence company, delivering vital health insights to over a million people every day. We believe in helping people live healthier for longer by making personal health monitoring easy, affordable, and impactful.
We’re looking for a Content Marketing Manager to drive our brand's voice and visibility across B2C and B2B audiences, owning the full content lifecycle from direction to high-quality, on-brand output. You will lead our approach to organic growth across SEO, GEO, Digital PR and organic social, guiding our agencies and a team of two Content Executives to deliver high-quality work that supports brand and commercial goals. Working closely with Growth Marketing Managers, you’ll bring campaigns to life through impactful content, emails, newsletters, video and thought leadership.
Responsibilities- Set content strategy and calendar across channels; collaborate with Growth Marketing Managers to write and optimise content for high-performing campaigns and timely publishing.
- Repurpose and align content for B2B and B2C audiences, maintaining brand consistency and effectiveness while maximizing efficiency.
- Act as brand guardian: ensure tone of voice, messaging and visuals reflect brand guidelines across all touchpoints.
- Content quality assurance: review and approve all content before distribution to ensure accuracy and alignment with brand objectives.
- Lead and develop two direct reports: Consumer Content Marketing Executive and Corporate Content Marketing Executive.
- Drive SEO, GEO & Digital PR: own strategy for traditional and AI-driven search; manage agencies to deliver measurable results aligned with brand goals.
- Develop and execute an organic social media strategy that complements SEO, GEO and Digital PR.
- Monitor and report on content performance across SEO, GEO, Digital PR, social media, email and website content; provide actionable insights for improvement.
- Manage marketing budgets for SEO, GEO, Digital PR and content initiatives; monitor spend against KPIs and approve agency invoices.
- Write, review and optimise weekly retention/acquisition emails and plan monthly B2B and B2C newsletters.
- Oversee video content planning, scripting and production to support campaigns.
- Coordinate thought leadership content such as whitepapers; position the brand as an industry leader.
- Build relationships with brand ambassadors and partners to amplify reach.
- Manage awards and associated event participation, including research, timelines and submissions.
- Plan and execute Bluecrest-hosted events (roundtables, PR events, corporate hospitality) with compelling communications.
- Conduct market research to stay updated on industry trends and competitor activity.
- Stakeholder management: work with customers, colleagues, suppliers, agencies and partner organisations.
- Proven experience in SEO strategy, Digital PR, and AI search optimisation (GEO).
- Strong understanding of Generative Engine Optimisation and emerging search trends.
- Excellent content creation and copywriting skills with SEO best practices.
- Exceptional attention to detail.
- Social media strategy experience.
- Experience in line management and team development.
- Ability to manage agencies, budgets and multiple projects simultaneously.
- Proficient in SEO tools (e.g., Google Search Console) and analytics platforms (e.g., Google Analytics).
- Excellent communication and stakeholder management skills with a collaborative mindset.
Please note: All roles at Bluecrest Wellness require a satisfactory criminal record check as part of onboarding.
If you believe your skills and experience could make a real impact at Bluecrest and you’re looking for a place where you belong, we’d be thrilled to hear from you. After reviewing applications, a member of our recruitment team will be in touch for an initial chat to get to know you and answer any questions about the role, the team, or life at Bluecrest.
Everyone is Welcome. We are committed to fostering an environment where everyone is treated with dignity and equality, regardless of background, identity, or circumstance. Our employment practices reflect diversity, equity and inclusion, and all employment decisions are based on merit, role requirements and evolving needs. We celebrate individuality and encourage every team member to bring their whole self to work.
Content Marketing Manager in Worthing employer: Bluecrest Wellness
At Bluecrest, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters creativity and collaboration in the heart of Worthing, West Sussex. Our commitment to employee growth is evident through our supportive environment, where you can lead a talented team and drive impactful health initiatives while enjoying a competitive salary and various benefits. Join us in making a meaningful difference in people's lives, all while working in a company that values diversity, equity, and inclusion.
StudySmarter Expert Advice🤫
We think this is how you could land Content Marketing Manager in Worthing
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best content marketing work. Whether it's blog posts, social media campaigns, or SEO strategies, having tangible examples will make you stand out when chatting with hiring managers.
✨Tip Number 3
Prepare for interviews like a pro! Research Bluecrest and come armed with questions about their content strategy and goals. This shows you're genuinely interested and ready to contribute to their mission of health intelligence.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re keen on joining the team at Bluecrest and making a difference in health monitoring.
We think you need these skills to ace Content Marketing Manager in Worthing
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Content Marketing Manager role. Highlight your experience in SEO, Digital PR, and content creation, as these are key areas for us at Bluecrest.
Showcase Your Creativity:We love seeing innovative ideas! Include examples of past campaigns or content strategies you've developed. This will help us understand how you can drive our brand's voice and visibility.
Be Clear and Concise:When writing your application, keep it straightforward. Use clear language and avoid jargon. We appreciate a well-structured application that gets straight to the point!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at Bluecrest Wellness
✨Know Your Content Inside Out
Before the interview, dive deep into Bluecrest's content strategy and recent campaigns. Familiarise yourself with their tone of voice and how they engage both B2B and B2C audiences. This will not only show your genuine interest but also help you discuss how you can contribute to their goals.
✨Showcase Your SEO Savvy
Be prepared to discuss your experience with SEO strategies and tools like Google Search Console. Bring examples of how you've successfully driven organic growth in previous roles. Highlight any innovative approaches you've taken, especially with AI-driven search optimisation.
✨Demonstrate Leadership Skills
Since this role involves managing a team, be ready to share your experiences in line management and team development. Discuss how you've motivated your team and ensured high-quality output. This will illustrate your capability to lead the two Content Executives effectively.
✨Prepare for Stakeholder Management Scenarios
Think of examples where you've successfully managed relationships with various stakeholders. Whether it's collaborating with agencies or working with internal teams, being able to articulate these experiences will show that you're equipped to handle the diverse interactions required in this role.
