Growth Marketing Manager - B2B in Portsmouth

Worthing based - West Sussex area - Hybrid. Full time, Permanent. Up to £45,000 per year plus various company benefits.

About Bluecrest

At Bluecrest, we’re more than a health assessment provider – we’re the health intelligence company. Since our founding in 2012, we’ve been on a mission to make high‑quality, affordable health monitoring accessible to everyone across the UK and Ireland. Serving both individual customers and businesses, we empower people to take control of their wellbeing through early detection and long‑term health insights. Our purpose is simple yet powerful: to give everyone confidence in their health. By 2028, our vision is to be the UK’s leading health intelligence company, delivering vital health insights to over a million people every single day. We’re proud to help people live healthier for longer, by making personal health monitoring easy, affordable and impactful.

The Role

We’re on the hunt for a data‑driven Growth Marketing Manager who will drive our corporate acquisition and retention targets through bold, insight‑led marketing strategies that deliver real results. You will partner closely with business development, sales, retention and product teams to craft campaigns that don’t just look good—they perform. Your work will have measurable impact every single day.

Responsibilities

• Acquisition and strategy execution.
• Plan and execute multi‑channel B2B marketing campaigns and communications that generate high‑quality, high‑volume leads for the sales team to convert into new clients and strategic partnerships, while also driving retention and engagement among existing customers.
• Own and manage the corporate growth marketing budget, ensuring efficient allocation across channels to maximise ROI, monitor spend against forecasts, and provide regular performance and budget reporting to stakeholders.
• Plan and execute brand awareness campaigns to position Bluecrest as a key provider of employee benefits and a thought leader in the employee health and wellbeing space.
• Identify and test new acquisition channels (e.g., LinkedIn Ads, webinars, partnerships) to optimise growth.
• Work closely with the Bluecrest sales team to align marketing with sales goals, collaborating on lead generation and conversion strategies to improve funnel efficiency and reduce costs.
• Develop targeted cross‑sell campaigns for existing clients and support onboarding, renewal, education and re‑engagement programmes with the sales and retention team.
• Manage event and sponsorship participation, including planning, coordination and execution in line with organisational objectives.
• Own performance metrics (MQL, SQL, campaign KPIs), using data insights to test, learn and optimise strategies.
• Leverage CRM and automation tools for audience segmentation and personalised communications.
• Manage reporting and analytics for acquisition and retention campaigns, providing actionable insights on lead quality and conversion rates.
• Collaborate with content and creative teams to produce compelling B2B messaging, case studies and thought leadership, ensuring consistent brand voice across all touchpoints.
• Proofread and check content for accuracy and ensure deadlines are met according to the campaign calendar.
• Work cross‑functionally with sales, growth, clinical and product teams to align on goals and deliverables.
• Manage external agencies and vendors to ensure cost‑effective, high‑quality campaign execution.
• Lead and develop one direct report (Marketing Assistant), setting clear objectives and fostering professional growth.
• Market research: stay updated on industry trends and competitor activities to inform content strategies.
• Stakeholder management: work with a range of stakeholders including customers, colleagues, suppliers, marketing agencies and partner organisations.

Qualifications

• Strong experience in B2B marketing, ideally in health and wellness or similar.
• Excellent experience with marketing automation and channel optimisation using tools such as HubSpot.
• Strong analytical skills and experience with Google Analytics.
• Experience delivering successful lead generation campaigns.
• Excellent communication and stakeholder management skills.
• Experience in Account‑Based Marketing (ABM) is desired, but not essential.

What We Offer

• Balance & Support: Annual Leave – 23 days starting, increasing to 25 after one year, and rising by one day each year up to 28 days (dependent on contracted hours). Company Sick Pay Scheme. Enhanced Family Leave.
• Learning & Development: Apprenticeship Schemes. Career Development Opportunities. Bluecrest Academy for Aspiring Managers. Leadership Development Programme. 24/7 Learning Library – accessible for everyone.
• Financial & Lifestyle: Salary Exchange Pension. Employee Charity Sponsorship Scheme. Retail and Leisure Discounts. Home Office Allowance. Sophos @Home Protection. Employee Assistance Programme.
• Health & Wellbeing: Discounted Gym Membership. Cycle to Work Scheme. Four free health assessments per year for yourself, family or friends. 50% Off additional health tests. Life Insurance – after qualifying period and subject to terms and conditions and/or eligibility.

Ready to Take the Next Step?

If you believe your skills, experience and enthusiasm could make a real impact here at Bluecrest and you’re looking for a place where you can truly belong, we’d be thrilled to hear from you. Once we’ve reviewed your application, if it feels like a great match, one of our recruitment team members will be in touch for an initial chat. It’s a chance for us to get to know you better, and for you to ask any questions you might have about the role, the team or life at Bluecrest.

Everyone Is Welcome

We are committed to fostering an environment where everyone is treated with dignity and equality, regardless of background, identity or circumstance. Our employment practices are firmly rooted in the principles of diversity, equity and inclusion and all employment decisions are based on merit, role requirements and the evolving needs of our organisation. We believe that a diverse workforce brings fresh perspectives, drives innovation and strengthens our ability to serve our community with compassion and excellence. Our mission is to build inclusive, collaborative teams where every individual feels valued, supported and empowered to thrive.

Other Information

Please note that this role is exempt from the provisions of Section 4(2) of the Rehabilitation of Offenders Act 1974 (Exceptions) (Amendment) Orders 1975 and 2001. As such, all convictions, cautions and bind‑overs – including those considered ‘spent’ – must be disclosed as part of the application process. We kindly ask recruitment agencies not to contact us regarding this vacancy. We are committed to managing our recruitment directly and appreciate your understanding. Any personal information you provide will be handled in accordance with our company’s Privacy Policy, ensuring your data is treated with care and respect. We are currently unable to offer visa sponsorship for this position.