Content Marketing Executive (Corporate/B2B) in London

Worthing, West Sussex – Hybrid

Full time, permanent

Up to £32,000 per year plus various company benefits

At Bluecrest, we are more than a health assessment provider – we are the health intelligence company. Since our founding in 2012, we have been on a mission to make high‐quality, affordable health monitoring accessible to everyone across the UK and Ireland. Serving both individual customers and businesses, we empower people to take control of their wellbeing through early detection and long‐term health insights.

Our purpose is simple yet powerful: to give everyone confidence in their health. By 2028, our vision is to be the UK's leading health intelligence company, delivering vital health insights to over a million people every single day.

About the Role

We are looking for a Corporate Content Marketing Executive to support the delivery of our B2B content strategy and help elevate how we communicate with partners, clients and key industry audiences. In this execution‐focused role, you will produce polished, brand‐aligned content across digital and offline channels, from thought‐leadership and industry insights to corporate collateral, case studies and product‐led materials. Your work will play a key part in enhancing our corporate presence, improving user experience and supporting strategic commercial goals.

Reporting directly to the Content Marketing Manager, you will ensure our corporate messaging stays consistent, authoritative and optimised for our business audience, while also contributing to B2C content when required. If you enjoy shaping content that speaks directly to decision‐makers and drives meaningful business outcomes, this role offers the chance to make a real impact within a growing marketing team.

What Your Day to Day Will Look Like

• Support content strategy: work closely with the Content Marketing Manager and marketing team to implement content strategies that align with business goals and audience needs.
• Create and write engaging content: produce high‐quality copy for websites, blogs, social media posts, email campaigns, brochures, videos, and other marketing materials, focusing on relevant health and wellbeing topics.
• Collaborate to repurpose content across audiences and campaigns – work closely with the Content Marketing Manager and Consumer Content Executive to adapt and repurpose B2B and B2C content where appropriate, ensuring messaging consistency and alignment across channels and campaigns.
• Draft monthly newsletters: design and write B2B email newsletters to keep subscribers informed and engaged.
• Coordinate video content: plan and assist with scripting B2B video content, working with external videographers to deliver videos on time and in line with the content strategy and marketing calendar.
• Optimise for SEO: ensure content is search‐friendly when required to help drive organic traffic.
• Manage social media: execute B2B social media strategy on LinkedIn and YouTube, including creating, scheduling, and publishing posts; track and analyse performance metrics and ensure alignment with B2C channels on Instagram and Facebook.
• Support paid social campaigns: collaborate with the digital marketing agency and Growth Marketing Manager to review and optimise ad copy and creatives for Meta and LinkedIn campaigns.
• Assist with Digital PR and partnerships: support with PR initiatives, case studies, and partnership content.
• Influencer and ambassador coordination: help onboard and manage influencers, brand ambassadors, and partners, ensuring timely delivery of content.
• Awards, events and Bluecrest hosted events: support with the submission of industry award and associated award events, along with managing Bluecrest hosted events.
• Monitor and report performance: use analytics tools (e.g., Google Analytics, Google Search Console) to track content effectiveness, run A/B tests, and provide data‐driven recommendations for optimisation.
• Audience insight: utilise audience insights to tailor content and campaigns for our target audience, driving engagement and building long‐term relationships.
• Maintain brand consistency: ensure all content aligns with brand voice, messaging framework, and values.
• Market research: stay updated on industry trends and competitor activities to inform content strategies.
• Stakeholder management: work with a range of stakeholders including customers, colleagues, suppliers, marketing agencies and partner organisations.
• Project management: manage content projects from conception to completion, ensuring deadlines are met and quality standards are maintained.

What We Would Like To See From You

• Proven experience as a Content Executive or in a similar role.
• Strong copywriting, editing, and proofreading skills.
• Strong written, verbal, planning and organisation skills.
• Familiarity with SEO best practices.
• Proficiency in social media platforms (LinkedIn, Facebook, Instagram and TikTok), analytics and reporting.
• Knowledge of content management systems (CMS) such as Strapi and email marketing platforms such as Dot Digital and HubSpot.
• Experience with graphic design tools (e.g., Adobe Creative Suite / InDesign, Canva).
• The ability to work independently and as part of a team.
• The ability to manage several projects/campaigns at once.
• Creative mindset with a keen eye for detail.
• A bachelor's degree is preferred.
• A business or Marketing/IDM or CIM qualification is preferred.

Balance & Support

• Annual Leave – starting with 23 days, increasing to 25 after one year, and rising by one day each year up to 28 days (dependent on contracted hours).
• Company Sick Pay Scheme.
• Enhanced Family Leave.
• Learning & Development Apprenticeship Schemes.
• Career Development Opportunities.
• Bluecrest Academy for Aspiring Managers.
• Leadership Development Programme.
• 24/7 Learning Library – accessible for everyone.

Financial & Lifestyle

• Salary exchange pension.
• Employee Charity Sponsorship Scheme.
• Retail and Leisure Discounts.
• Home Office Allowance.
• Sophos @Home Protection.
• Employee Assistance Programme.

Health & Wellbeing

• Discounted Gym Membership.
• Cycle to Work Scheme.
• Four free health assessments per year for yourself, family or friends.
• 50% off additional health tests.
• Life Insurance (subject to terms and conditions and/or eligibility).

Ready to Take the Next Step?

If you believe your skills, experience, and enthusiasm could make a real impact here at Bluecrest and you are looking for a place where you can truly belong, we would be thrilled to hear from you. Once we have reviewed your application, if it feels like a great match, one of our recruitment team members will be in touch for an initial chat. It is a chance for us to get to know you better, and for you to ask any questions you might have about the role, the team, or life at Bluecrest.

Everyone is Welcome

We are committed to fostering an environment where everyone is treated with dignity and equality, regardless of background, identity, or circumstance. Our employment practices are firmly rooted in the principles of diversity, equity, and inclusion and all employment decisions are based on merit, role requirements and the evolving needs of our organisation. We believe that a diverse workforce brings fresh perspectives, drives innovation, and strengthens our ability to serve our community with compassion and excellence. Our mission is to build inclusive, collaborative teams where every individual feels valued, supported, and empowered to thrive. We celebrate individuality and encourage every team member to bring their whole self to work – because when people feel they truly belong, they do their best work.