Growth Marketing Manager (Consumer/B2C)

Consumer Growth Marketing Manager - B2C — Worthing, West Sussex - Hybrid. Full time, Permanent. Up To £45,000 Per Year Plus Various Company Benefits.

At Bluecrest, we are more than a health assessment provider — we are the health intelligence company. Since our founding in 2012, we have been on a mission to make high-quality, affordable health monitoring accessible to everyone across the UK and Ireland. Serving both individual customers and businesses, we empower people to take control of their wellbeing through early detection and long-term health insights. Our purpose is simple yet powerful: to give everyone confidence in their health. By 2028, our vision is to be the UK's leading health intelligence company, delivering vital health insights to over a million people every single day.

Responsibilities:

• Plan, deliver, and optimise targeted B2C acquisition and retention strategies across paid and organic digital and offline channels, driving performance against defined sales and revenue targets.
• Identify, test and scale new growth opportunities and emerging channels, using test and learn frameworks to unlock incremental acquisition and retention growth.
• Own performance measurement and evaluation, using Google Analytics, PowerBi dashboards and channel level reporting to provide actionable insights on campaign performance, lead quality, conversion rates, and ROI.
• Lead website optimisation and consumer lead generation strategy, working closely with the website product owner to deliver data driven CRO improvements that enhance targeting, user experience, and email subscriber growth.
• Work collaboratively with agency partners and internal marketing, product and development teams to ensure technical SEO requirements are effectively implemented and aligned with best practice standards.
• Own CRM and lifecycle marketing strategy in Dot Digital, building automated and manual programmes that use data led targeting and segmentation to drive acquisition, retention, and long term customer value.
• Manage external agencies to ensure high quality, cost effective execution across Paid Social, PPC, Affiliates and other channels, while maintaining allowable marketing cost thresholds.
• Direct the content, creative, and agency teams to develop and evolve performance led campaign creative, ensuring messaging and formats are optimised for platform best practice and commercial impact.
• Own and manage the consumer growth marketing budget, ensuring efficient allocation across channels to maximise ROI, monitor spend against forecasts, and provide regular performance and budget reporting to stakeholders.
• Run brand awareness and acquisition campaigns, testing new channels and strategies to drive growth.
• Champion the customer, using insights from surveys, complaints, feedback, reviews, and market research to optimise user journeys and reduce friction.
• Collaborate with content and creative teams to produce compelling B2C messaging, case studies, and thought leadership that supports acquisition and retention objectives, ensuring consistent brand voice across all touchpoints.
• Stay up to date with industry trends and competitor activity to inform growth and content strategies.
• Lead and develop one direct report, setting clear objectives and fostering growth.
• Provide final oversight of campaign delivery, ensuring content accuracy, brand consistency, and adherence to campaign timelines.
• Stakeholder management: Work with a range of stakeholders including customers, colleagues, suppliers, marketing agencies and partner organisations.

What We Would Like To See From You:

• Strong experience in B2C marketing, ideally in health and wellness or similar.
• Proven track record of creating successful marketing campaigns that drive performance against sales and revenue targets.
• Exceptional attention to detail.
• Ability to think creatively and a strong problem-solver.
• Excellent experience of marketing automation and channel optimisation using tools such as Dot Digital.
• Strong analytical skills and experience with Google Analytics.
• Experience of A/B testing and the ability to use data to inform design decisions.
• Excellent communication and stakeholder management skills with collaborative mindset.
• Experience in line management and team development.

Benefits:

• Annual Leave - Starting with 23 days, increasing to 25 after one year, and rising by one day each year up to 28 days (dependent on contracted hours).
• Company Sick Pay Scheme.
• Enhanced Family Leave.
• Learning & Development: Apprenticeship Schemes, Career Development Opportunities, Bluecrest Academy for Aspiring Managers, Leadership Development Programme, 24/7 Learning Library - accessible for everyone!
• Financial & Lifestyle: Salary exchange pension, Employee Charity Sponsorship Scheme, Retail and Leisure Discounts, Home Office Allowance, Sophos @Home Protection, Employee Assistance Programme.
• Health & Wellbeing: Discounted Gym Membership, Cycle to Work Scheme, Four Free Health Assessments per year for yourself, family or friends, 50% Off Additional Health Tests, Life Insurance.

Ready to Take the Next Step?

If you believe your skills, experience, and enthusiasm could make a real impact here at Bluecrest and you’re looking for a place where you can truly belong, we’d be thrilled to hear from you. Once we’ve reviewed your application, a member of our recruitment team will be in touch for an initial chat. It’s a chance for us to get to know you better, and for you to ask any questions about the role, the team, or life at Bluecrest.

Everyone is Welcome

We are committed to fostering an environment where everyone is treated with dignity and equality, regardless of background, identity, or circumstance. Our employment practices are rooted in diversity, equity, and inclusion and all employment decisions are based on merit and role requirements. Our mission is to build inclusive, collaborative teams where every individual feels valued, supported, and empowered to thrive.