Consumer Growth Marketing Manager – B2C

At Bluecrest, we're more than a health assessment provider - we’re the health intelligence company. Since our founding in 2012, we’ve been on a mission to make high-quality, affordable health monitoring accessible to everyone across the UK and Ireland. Serving both individual customers and businesses, we empower people to take control of their wellbeing through early detection and long-term health insights. Our purpose is simple yet powerful: to give everyone confidence in their health. By 2028, our vision is to be the UK's leading health intelligence company, delivering vital health insights to over a million people every single day.

We’re looking for a data-driven Consumer Growth Marketing Manager to shape and accelerate our B2C performance. If you’re energised by insight-led strategy, smart experimentation and delivering measurable results, this role offers the freedom and influence to truly make your mark. You’ll take ownership of our acquisition and retention engine, lead and develop a Marketing Assistant, and work closely with talented teams and agency partners to deliver sustainable, scalable growth.

• Annual Leave - Starting with 23 days, increasing to 25 after one year, and rising by one day each year up to 28 days (dependant on contracted hours)
• Company Sick Pay Scheme
• Enhanced Family Leave
• Learning & Development
• Apprenticeship Schemes
• Career Development Opportunities
• Bluecrest Academy for Aspiring Managers
• Leadership Development Programme
• 24/7 Learning Library - accessible for everyone!
• Financial & Lifestyle
• Salary exchange pension
• Employee Charity Sponsorship Scheme
• Retail and Leisure Discounts
• Home Office Allowance
• Sophos @Home Protection
• Employee Assistance Programme
• Health & Wellbeing
• Discounted Gym Membership
• Cycle to Work Scheme
• Four Free Health Assessments per year for yourself, family or friends
• 50% Off Additional Health Tests
• Life Insurance after qualifying period & subject to terms and conditions and/or eligibility.

• Plan, deliver, and optimise targeted B2C acquisition and retention strategies across paid and organic digital and offline channels, driving performance against defined sales and revenue targets.
• Identify, test and scale new growth opportunities and emerging channels, using test and learn frameworks to unlock incremental acquisition and retention growth.
• Own performance measurement and evaluation, using Google Analytics, PowerBi dashboards and channel level reporting to provide actionable insights on campaign performance, lead quality, conversion rates, and ROI.
• Lead website optimisation and consumer lead generation strategy, working closely with the website product owner to deliver data driven CRO improvements that enhance targeting, user experience, and email subscriber growth.
• Work collaboratively with agency partners and internal marketing, product and development teams to ensure technical SEO requirements are effectively implemented and aligned with best practice standards.
• Own CRM and lifecycle marketing strategy in Dot Digital, building automated and manual programmes that use data led targeting and segmentation to drive acquisition, retention and long term customer value.
• Manage external agencies to ensure high quality, cost effective execution across Paid Social, PPC, Affiliates and other channels, while maintaining allowable marketing cost thresholds.
• Direct the content, creative, and agency teams to develop and evolve performance led campaign creative, ensuring messaging and formats are optimised for platform best practice and commercial impact.
• Own and manage the consumer growth marketing budget, ensuring efficient allocation across channels to maximise ROI, monitor spend against forecasts, and provide regular performance and budget reporting to stakeholders.
• Run brand awareness and acquisition campaigns, testing new channels and strategies to drive growth.
• Champion the customer, using insights from surveys, complaints, feedback, reviews, and market research to optimise user journeys and reduce friction.
• Collaborate with content and creative teams to produce compelling B2C messaging, case studies, and thought leadership that supports acquisition and retention objectives, ensuring consistent brand voice across all touchpoints.
• Stay up to date with industry trends and competitor activity to inform growth and content strategies.
• Lead and develop one direct report [Marketing Assistant], setting clear objectives and fostering growth.
• Provide final oversight of campaign delivery, ensuring content accuracy, brand consistency, and adherence to campaign timelines.
• Stakeholder management: Work with a range of stakeholders including customers, colleagues, suppliers, marketing agencies and partner organisations.

This list of duties is not exhaustive, and the post holder may be required to undertake other reasonable duties comparable with the role as directed by management.

• Strong experience in B2C marketing, ideally in health and wellness or similar.
• Have a proven track record of creating successful marketing campaigns that drive performance against sales and revenue targets.
• Exceptional attention to detail.
• Ability to think creatively and a strong problem-solver.
• Excellent experience of marketing automation and channel optimisation using tools such as Dot Digital.
• Strong analytical skills and experience Google Analytics.
• Experience of A/B testing and the ability to use data to inform design decisions.
• Excellent communication and stakeholder management skills with collaborative mindset.
• Experience in line management and team development.

Please note: All roles at Bluecrest Wellness will require a satisfactory criminal record check as part of our onboarding process.

Ready to Take the Next Step? If you believe your skills, experience, and enthusiasm could make a real impact here at Bluecrest and you’re looking for a place where you can truly belong, we’d be thrilled to hear from you. Once we’ve reviewed your application, if it feels like a great match, one of our recruitment team members will be in touch for an initial chat.

Everyone is Welcome. We are committed to fostering an environment where everyone is treated with dignity and equality, regardless of background, identity, or circumstance. Our employment practices are firmly rooted in the principles of diversity, equity, and inclusion and all employment decisions are based on merit, role requirements and the evolving needs of our organisation.

This commitment is not just part of our policy - it’s part of our purpose. It reflects who we are, how we lead, and how we grow together.

Please note that this role is exempt from the provisions of Section 4(2) of the Rehabilitation of Offenders Act 1974 (Exceptions) (Amendment) Orders 1975 and 2001. As such, all convictions, cautions, and bind-overs-including those considered 'spent'-must be disclosed as part of the application process. We kindly ask recruitment agencies not to contact us regarding this vacancy. We are committed to managing our recruitment directly and appreciate your understanding. Any personal information you provide will be handled in accordance with our company's Privacy Policy, ensuring your data is treated with care and respect. Please be aware that we are currently unable to offer visa sponsorship for this position.