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- Tasks: Lead innovative B2B marketing strategies to drive customer acquisition and retention.
- Company: Dynamic company in Worthing, offering a hybrid work environment.
- Benefits: Up to £40,000 salary, 23-28 days annual leave, and extensive learning opportunities.
- Why this job: Make a real impact in a fast-paced marketing role with growth potential.
- Qualifications: Experience in B2B marketing and data-driven decision-making.
- Other info: Collaborative culture with excellent career development and health benefits.
The predicted salary is between 36000 - 48000 £ per year.
We are seeking a commercially minded and data-driven Growth Marketing Manager to lead our B2B and corporate marketing efforts. This role will focus on driving customer acquisition and retention through innovative, insight-led marketing strategies. You will play a pivotal role in scaling our B2B and corporate channels, working closely with the business development/sales, retention and product teams to deliver measurable growth.
What can we offer you in return?
- Annual Leave - Starting with 23 days, increasing to 25 after one year, and rising by one day each year up to 28 days (dependant on contracted hours)
- Company Sick Pay Scheme
- Enhanced Family Leave
- Learning & Development
- Apprenticeship Schemes
- Career Development Opportunities
- Bluecrest Academy for Aspiring Managers
- Leadership Development Programme
- 24/7 Learning Library – accessible for everyone!
- Salary exchange pension
- Employee Charity Sponsorship Scheme
- Retail and Leisure Discounts
- Sophos @Home Protection
- Employee Assistance Programme
- Discounted Gym Membership
- Cycle to Work Scheme
- Four Free Health Assessments per year for yourself, family or friends
- 50% Off Additional Health Tests
- Life Insurance
The day-to-day of the role…
- Acquisition and strategy execution
- Develop and execute multi-channel marketing campaigns to attract new B2B corporate clients and strategic partners
- Identify and test new acquisition channels (e.g. LinkedIn Ads, ABM, webinars, partnerships).
- Collaborate with business development/sales to align marketing efforts with lead generation and conversion goals.
- Optimise the marketing funnel to improve lead quality and reduce acquisition costs driving efficiencies.
- Design and implement lifecycle marketing strategies to increase client retention and engagement.
- Develop targeted campaigns to upsell and cross-sell products and services to existing clients.
- Work with the growth and retention team to create onboarding, education, and re-engagement programs.
- Develop and optimise targeted campaigns to drive proactive uptake of benefits by employees to achieve desired outcomes.
- Own key performance metrics (MQL, SQL and campaign metrics) to report on performance.
- Use data and insights to continuously test, learn, and optimise marketing strategies.
- Leverage CRM and marketing automation tools to segment audiences and personalise communications.
- Collaborate with the content and creative team to develop compelling B2B messaging, content, case studies, and thought leadership relevant to all stages of the buying funnel.
- Ensure consistent brand messaging across all touchpoints.
- Work cross-functionally with business development/sales, growth and retention, clinical and product teams to align on goals and deliverables.
- Effectively manage external agencies and vendors as needed to support marketing activities and campaign execution to ensure best value for Bluecrest.
- Manage one direct report (Marketing Executive) ensuring alignment with business/marketing objectives, setting clear goals and individual performance objectives, whilst fostering an environment for development.
- Own reporting and analytics for acquisition and retention campaigns, providing actionable insights on KPIs such as lead quality, conversion rates to inform strategy.
Corporate Marketing Manager - Hybrid in Worthing employer: Bluecrest Health Screening Limited
Contact Detail:
Bluecrest Health Screening Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Corporate Marketing Manager - Hybrid in Worthing
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. You never know who might have the inside scoop on job openings or can refer you directly to hiring managers.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your marketing projects and achievements. This gives potential employers a taste of what you can bring to the table and sets you apart from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how your experience aligns with their goals. We want to see that you’re genuinely interested and can contribute to their success!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about joining our team. Let’s make it happen!
We think you need these skills to ace Corporate Marketing Manager - Hybrid in Worthing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Corporate Marketing Manager role. Highlight your B2B marketing experience and any data-driven strategies you've implemented. We want to see how you can drive customer acquisition and retention!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for our team. Share specific examples of successful campaigns you've led and how they align with our goals at StudySmarter.
Showcase Your Data Skills: Since this role is all about being data-driven, don’t forget to showcase your analytical skills. Mention any tools or metrics you've used to measure campaign success and how you've optimised strategies based on data insights.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Bluecrest Health Screening Limited
✨Know Your Numbers
As a Corporate Marketing Manager, you'll need to be data-driven. Brush up on key performance metrics like MQL and SQL before the interview. Be ready to discuss how you've used data to optimise marketing strategies in your previous roles.
✨Showcase Your Campaigns
Prepare to talk about specific multi-channel marketing campaigns you've executed. Highlight your role in driving customer acquisition and retention, and be ready to share measurable outcomes. This will demonstrate your hands-on experience and strategic thinking.
✨Collaboration is Key
This role involves working closely with various teams. Think of examples where you've successfully collaborated with sales, product, or external agencies. Emphasise your ability to align marketing efforts with business goals and how you manage stakeholder relationships.
✨Be Ready for Creative Problem-Solving
Expect questions that assess your ability to identify and test new acquisition channels. Prepare to discuss innovative strategies you've implemented in the past, such as using LinkedIn Ads or webinars, and how they contributed to growth.
