At a Glance
- Tasks: Lead SEO strategies for top sports betting websites and manage a dynamic team.
- Company: Join a forward-thinking company focused on digital excellence.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Exciting opportunity to work with industry-leading tools and innovative strategies.
- Why this job: Make a real impact in the fast-paced world of SEO and digital marketing.
- Qualifications: Proven SEO expertise and strong leadership skills required.
The predicted salary is between 40000 - 50000 £ per year.
The SEO Manager will oversee the SEO efforts for 101greatgoals.com & freebets.com, external clients and other XLM website properties when required.
Responsibilities:
- Lead the SEO development, analysis and performance for 101greatgoals.com & freebets.com, external clients and the wider XLM web portfolio.
- Work closely with the wider search team on SEO best practice and new approaches taking into consideration the latest Google algorithm updates.
- Keyword research and implementation for the UK sports betting market.
- Oversee technical SEO work including a robust Core Web Vitals process.
- Implement on-site and off-site strategies to help support and guide the Content and Digital PR teams, following Google’s E.A.T guidelines.
- Use various tool-sets to a high level such as: Majestic, Ahrefs, SEMrush, Deepcrawl, Google Sheets and GA.
- Deliver concise and KPI focused SEO reporting.
- Ensure all SEO reports produced are of a high standard, both in terms of written content and presentation.
- Responsible for the delivery of regular status meetings and reports.
- To ensure advice and consultancy is clearly and concisely communicated to all stakeholders.
- Take full responsibility for the line management of SEO Executives.
The Candidate:
- Sound knowledge of industry standard SEO tools.
- Enterprise level on-site & off-site SEO strategy and implementation.
- Competitor analysis and stakeholder reporting.
- Experience of devising and implementing innovative SEO strategies whilst adhering to best practice.
- Experience of executing and driving strategies forward by building excellent internal relationships and proactively seeking opportunities to exceed expectations.
- You will be an expert in all aspects of organic search, striving to continually develop your own knowledge and help nurture the skill sets of the wider Search team.
- Proven line management experience of a team of SEO Executives.
- A solid understanding of HTML, Site Architecture and enterprise level SEO.
Details:
- Position Start Date: 02 January 2026
- Employment Type: Full-Time
- Required Years Experience: 2
SEO Manager employer: Blueclaw
At XLM, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. As an SEO Manager, you will have the opportunity to lead cutting-edge SEO strategies in the thriving UK sports betting market, while benefiting from continuous professional development and a supportive team environment. Our commitment to employee growth, coupled with our focus on best practices and the latest industry tools, makes XLM a rewarding place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land SEO Manager
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend local SEO meetups. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a personal project or case study that highlights your SEO expertise. This could be a blog, a website, or even a detailed report on a successful campaign you've managed.
✨Tip Number 3
Prepare for interviews by brushing up on the latest SEO trends and Google algorithm updates. Be ready to discuss how you've implemented strategies in the past and how you can bring value to our team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our awesome team.
We think you need these skills to ace SEO Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the SEO Manager role. Highlight your experience with SEO tools like Ahrefs and SEMrush, and showcase any successful strategies you've implemented in the past.
Craft a Compelling Cover Letter:Your cover letter should tell us why you're the perfect fit for this role. Mention your understanding of Google’s E.A.T guidelines and how you’ve used them in previous positions to drive results.
Showcase Your Achievements:When detailing your experience, focus on specific achievements. Use metrics to demonstrate how your SEO strategies improved performance, such as increased traffic or higher rankings.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Blueclaw
✨Know Your SEO Tools Inside Out
Make sure you’re familiar with the tools mentioned in the job description, like Majestic, Ahrefs, and SEMrush. Be ready to discuss how you've used these tools in past roles to drive SEO success and improve performance.
✨Stay Updated on Google Algorithm Changes
Brush up on the latest Google algorithm updates and be prepared to talk about how they impact SEO strategies. Showing that you’re proactive about staying informed will impress your interviewers.
✨Prepare for Technical SEO Questions
Since technical SEO is a big part of the role, review key concepts like Core Web Vitals and site architecture. Be ready to explain how you’ve tackled technical challenges in previous positions.
✨Showcase Your Leadership Skills
As you'll be managing a team of SEO Executives, think of examples where you've successfully led a team or project. Highlight your ability to communicate clearly and build strong internal relationships.
