At a Glance
- Tasks: Lead exciting social media campaigns and drive organic growth in sports and betting.
- Company: Join a dynamic team at XLMedia, a leader in digital marketing.
- Benefits: Full-time role with opportunities for creativity and career advancement.
- Other info: Collaborative environment with a focus on innovation and performance.
- Why this job: Make an impact in the fast-paced world of sports and betting while showcasing your skills.
- Qualifications: 2+ years in digital marketing with a passion for sports betting.
The predicted salary is between 35000 - 45000 £ per year.
The Social Media Manager will be responsible for planning, implementing, and reporting on major social campaigns as well as organic growth across XLMedia’s sports and betting properties and products, pushing brand awareness, commercial drives and lead generation.
Responsibilities
- Planning and executing social media campaigns across all major social media platforms.
- Work with the team to align organic paid media plans with the overall market strategy.
- Continuously monitor and optimise existing campaigns to improve conversion rate and return on investment of the advertising spend.
- Experience in achieving organic growth on all major social media platforms.
- Using new media technologies to improve commercial delivery.
- Define, measure, and analyse relevant paid media KPIs and perform ROI attribution reporting.
- Assist the wider digital team in delivering their content calendar.
- Proactively provide actionable insights into performance for relevant product owners.
The Candidate
- Minimum 2 years’ experience in a digital marketing environment.
- Strong experience in growing an online product through various digital marketing channels.
- Experience in campaign set up and execution and reporting on social media platforms such as Facebook, Instagram and Twitter are essential.
- Curious and creative, passionate about sports betting is beneficial.
- A strong understanding of iGaming.
- Knowledge of social media compliance and responsibility.
Employment Type Full-Time
Social Media Growth Lead – Sports & Betting in Leeds employer: Blueclaw
XLMedia is an exceptional employer for those looking to thrive in the dynamic world of sports and betting. With a vibrant work culture that fosters creativity and collaboration, employees are encouraged to grow their skills through continuous learning opportunities. Located in a fast-paced industry, we offer competitive benefits and the chance to make a significant impact on brand awareness and commercial success.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Growth Lead – Sports & Betting in Leeds
✨Tip Number 1
Network like a pro! Reach out to people in the sports and betting industry on LinkedIn or at events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best social media campaigns. Use real metrics to demonstrate how you’ve driven growth and engagement.
✨Tip Number 3
Stay updated with trends! Follow industry leaders and keep an eye on emerging platforms. Being in the know shows you're passionate and ready to innovate.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step!
We think you need these skills to ace Social Media Growth Lead – Sports & Betting in Leeds
Some tips for your application 🫡
Show Your Passion for Sports & Betting:When you're writing your application, let your enthusiasm for sports and betting shine through. We want to see that you’re not just looking for a job, but that you genuinely care about the industry and can bring that passion to our team.
Highlight Your Social Media Experience:Make sure to detail your experience with social media campaigns. We’re keen to know how you've successfully grown online products in the past, so share specific examples of your work on platforms like Facebook, Instagram, and Twitter.
Be Data-Driven:We love numbers! In your application, mention how you've used data to optimise campaigns and improve ROI. Show us that you can define, measure, and analyse KPIs effectively – it’s a big part of what we do!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team at StudySmarter.
How to prepare for a job interview at Blueclaw
✨Know Your Platforms
Make sure you’re well-versed in the major social media platforms like Facebook, Instagram, and Twitter. Familiarise yourself with their unique features and how they can be leveraged for sports and betting campaigns. This will show your potential employer that you understand the landscape and can hit the ground running.
✨Showcase Your Campaign Success
Prepare to discuss specific campaigns you've worked on in the past. Highlight your role in planning, executing, and optimising these campaigns, and be ready to share metrics that demonstrate your success. This will help illustrate your hands-on experience and ability to drive organic growth.
✨Be Data-Driven
Since the role involves measuring KPIs and ROI attribution, come prepared with examples of how you've used data to inform your strategies. Discuss any tools or methodologies you’ve employed to analyse campaign performance and how you’ve adjusted tactics based on those insights.
✨Passion for Sports Betting
Express your enthusiasm for sports and betting during the interview. Share any relevant experiences or insights you have about the industry. This passion can set you apart from other candidates and show that you’re not just looking for a job, but are genuinely interested in contributing to the field.
