At a Glance
- Tasks: Lead SEO strategies for top sports betting websites and manage a dynamic team.
- Company: Join a forward-thinking company focused on digital excellence.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Exciting role with a chance to shape the future of online sports betting.
- Why this job: Make a real impact in the fast-paced world of SEO and digital marketing.
- Qualifications: Proven SEO expertise and strong leadership skills required.
The predicted salary is between 40000 - 50000 £ per year.
The SEO Manager will oversee the SEO efforts for 101greatgoals.com & freebets.com, external clients and other XLM website properties when required.
Responsibilities:
- Lead the SEO development, analysis and performance for 101greatgoals.com & freebets.com, external clients and the wider XLM web portfolio.
- Work closely with the wider search team on SEO best practice and new approaches taking into consideration the latest Google algorithm updates.
- Keyword research and implementation for the UK sports betting market.
- Oversee technical SEO work including a robust Core Web Vitals process.
- Implement on-site and off-site strategies to help support and guide the Content and Digital PR teams, following Google’s E.A.T guidelines.
- Use various tool-sets to a high level such as: Majestic, Ahrefs, SEMrush, Deepcrawl, Google Sheets and GA.
- Deliver concise and KPI focused SEO reporting.
- Ensure all SEO reports produced are of a high standard, both in terms of written content and presentation.
- Responsible for the delivery of regular status meetings and reports.
- To ensure advice and consultancy is clearly and concisely communicated to all stakeholders.
- Take full responsibility for the line management of SEO Executives.
The Candidate:
- Sound knowledge of industry standard SEO tools.
- Enterprise level on-site & off-site SEO strategy and implementation.
- Competitor analysis and stakeholder reporting.
- Experience of devising and implementing innovative SEO strategies whilst adhering to best practice.
- Experience of executing and driving strategies forward by building excellent internal relationships and proactively seeking opportunities to exceed expectations.
- You will be an expert in all aspects of organic search, striving to continually develop your own knowledge and help nurture the skill sets of the wider Search team.
- Proven line management experience of a team of SEO Executives.
- A solid understanding of HTML, Site Architecture and enterprise level SEO.
Details:
- Position Start Date: 02 January 2026
- Employment Type: Full-Time
- Required Years Experience: 2
SEO Manager in Leeds employer: Blueclaw
At XLM, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. As an SEO Manager, you will have the opportunity to lead cutting-edge SEO strategies in the fast-paced UK sports betting market while benefiting from continuous professional development and a supportive team environment. Our commitment to employee growth, coupled with our focus on best practices and the latest industry tools, makes XLM a rewarding place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land SEO Manager in Leeds
✨Network Like a Pro
Get out there and connect with people in the industry! Attend SEO meetups, webinars, or even local events. You never know who might have a lead on your dream job or can give you insider tips.
✨Show Off Your Skills
Create a personal project or case study that showcases your SEO expertise. Whether it’s a blog or a portfolio site, having something tangible to show potential employers can really set you apart from the crowd.
✨Ace the Interview
Prepare for common SEO interview questions and be ready to discuss your past experiences. Use specific examples of how you've tackled challenges and achieved results in your previous roles to impress the hiring team.
✨Apply Through Our Website
Don’t forget to apply directly through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace SEO Manager in Leeds
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the SEO Manager role. Highlight your experience with SEO tools like Ahrefs and SEMrush, and showcase any successful strategies you've implemented in the past. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about SEO and how your skills align with our needs. Don’t forget to mention your experience with Google’s E.A.T guidelines and how you’ve driven results in previous roles.
Showcase Your Achievements:When detailing your experience, focus on specific achievements and metrics. Did you improve organic traffic by a certain percentage? Did you lead a successful project? We love numbers and success stories that demonstrate your impact!
Apply Through Our Website:We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and you’ll be able to submit all your documents in one go. Plus, we love seeing applications come directly from our site!
How to prepare for a job interview at Blueclaw
✨Know Your SEO Tools Inside Out
Make sure you’re familiar with the tools mentioned in the job description, like Majestic, Ahrefs, and SEMrush. Be ready to discuss how you've used these tools in past roles to drive SEO success.
✨Stay Updated on Google Algorithm Changes
Brush up on the latest Google algorithm updates and be prepared to share how you’ve adapted your strategies accordingly. This shows that you’re proactive and knowledgeable about the ever-changing SEO landscape.
✨Prepare for Technical SEO Questions
Since technical SEO is a big part of the role, review key concepts like Core Web Vitals and site architecture. Be ready to explain how you’ve implemented technical strategies in previous positions.
✨Showcase Your Leadership Skills
As you'll be managing a team, think of examples where you've successfully led projects or mentored others. Highlight your experience in building relationships and driving results through collaboration.
