At a Glance
- Tasks: Lead SEO strategies for top sports betting websites and manage a dynamic team.
- Company: Join a forward-thinking company focused on innovative digital marketing solutions.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Exciting opportunity to work with industry-leading tools and a collaborative team.
- Why this job: Make a real impact in the fast-paced world of SEO and digital marketing.
- Qualifications: Proven SEO expertise and strong leadership skills required.
The predicted salary is between 50000 - 60000 £ per year.
The SEO Manager will oversee the SEO efforts for 101greatgoals.com & freebets.com, external clients and other XLM website properties when required.
Responsibilities:
- Lead the SEO development, analysis and performance for 101greatgoals.com & freebets.com, external clients and the wider XLM web portfolio.
- Work closely with the wider search team on SEO best practice and new approaches taking into consideration the latest Google algorithm updates.
- Keyword research and implementation for the UK sports betting market.
- Oversee technical SEO work including a robust Core Web Vitals process.
- Implement on-site and off-site strategies to help support and guide the Content and Digital PR teams, following Google’s E.A.T guidelines.
- Use various tool-sets to a high level such as: Majestic, Ahrefs, SEMrush, Deepcrawl, Google Sheets and GA.
- Deliver concise and KPI focused SEO reporting.
- Ensure all SEO reports produced are of a high standard, both in terms of written content and presentation.
- Responsible for the delivery of regular status meetings and reports.
- To ensure advice and consultancy is clearly and concisely communicated to all stakeholders.
- Take full responsibility for the line management of SEO Executives.
The Candidate:
- Sound knowledge of industry standard SEO tools.
- Enterprise level on-site & off-site SEO strategy and implementation.
- Competitor analysis and stakeholder reporting.
- Experience of devising and implementing innovative SEO strategies whilst adhering to best practice.
- Experience of executing and driving strategies forward by building excellent internal relationships and proactively seeking opportunities to exceed expectations.
- You will be an expert in all aspects of organic search, striving to continually develop your own knowledge and help nurture the skill sets of the wider Search team.
- Proven line management experience of a team of SEO Executives.
- A solid understanding of HTML, Site Architecture and enterprise level SEO.
Details:
- Position Start Date: 02 January 2026
- Employment Type: Full-Time
- Required Years Experience: 2
Senior SEO Lead – Enterprise & Technical Strategy in Leeds employer: Blueclaw
At XLM, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. As a Senior SEO Lead, you will have the opportunity to lead cutting-edge SEO strategies in the thriving UK sports betting market, while benefiting from continuous professional development and a supportive team environment. Our commitment to employee growth, coupled with our focus on best practices and the latest industry tools, makes XLM a rewarding place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land Senior SEO Lead – Enterprise & Technical Strategy in Leeds
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal project or case study that highlights your SEO expertise. This could be a blog, a website, or even a detailed report showcasing your strategies and results.
✨Tip Number 3
Prepare for interviews by brushing up on the latest SEO trends and tools. Be ready to discuss how you've used platforms like SEMrush or Ahrefs in your previous roles to drive results.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Senior SEO Lead – Enterprise & Technical Strategy in Leeds
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Senior SEO Lead. Highlight your experience with enterprise-level SEO strategies and any tools you've mastered, like Ahrefs or SEMrush. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your passion for SEO and how you’ve successfully implemented innovative strategies in the past. Remember, we love a good story that shows your personality and expertise.
Showcase Your Results:When detailing your previous roles, focus on the results you achieved. Use metrics and KPIs to demonstrate your impact on SEO performance. We’re all about data-driven success, so make sure to include those numbers!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it’s super easy!
How to prepare for a job interview at Blueclaw
✨Know Your SEO Tools Inside Out
Make sure you’re well-versed in the tools mentioned in the job description, like Majestic, Ahrefs, and SEMrush. Prepare to discuss how you've used these tools in past roles to drive SEO success, as this will show your technical expertise.
✨Stay Updated on Google Algorithm Changes
Familiarise yourself with the latest Google algorithm updates and be ready to discuss how they impact SEO strategies. This shows that you’re proactive and knowledgeable about the industry, which is crucial for a Senior SEO Lead role.
✨Prepare for Technical SEO Questions
Brush up on your understanding of Core Web Vitals and site architecture. Be prepared to explain how you’ve implemented technical SEO strategies in previous positions, as this will demonstrate your hands-on experience and problem-solving skills.
✨Showcase Your Leadership Skills
Since the role involves line management of SEO Executives, think of examples where you’ve successfully led a team or project. Highlight your ability to communicate effectively and nurture talent, as this will resonate well with the interviewers.
