VP Sales & Revenue | SaaS | B2B in London

Overview

A founder-led B2B SaaS scale-up operating at the intersection of workforce wellbeing, safety, and operational productivity. The company combines software with human-led services to support large, distributed, and predominantly blue-collar workforces. The business has achieved strong product-market fit in its home market and is now investing in building a scalable UK operation as the foundation for broader international growth.

Product

An integrated platform combining technology and human support to improve workforce wellbeing, reduce absenteeism, and increase operational productivity. In the UK market, the value proposition is increasingly positioned around measurable business and operational outcomes rather than traditional wellbeing narratives.

Typical outcomes include reduced absenteeism, improved workforce availability, earlier intervention for physical and mental health issues, and lower disruption across critical services and frontline operations.

Core customer outcomes

• Improved workforce availability
• Earlier medical and mental health intervention
• Lower operational disruption in critical services

Reporting & stakeholders

• Reports into global revenue leadership
• Close collaboration with founders and senior leadership team in different timezone
• Comfort working with senior, demanding stakeholders is essential

UK team & structure

• Most senior commercial leader in the UK
• Owns the full UK commercial function
• Small existing enterprise sales team
• Customer success and marketing support in place
• Enterprise and public-sector organisations
• Large, distributed blue-collar or frontline workforces
• Pricing typically per-employee per year
• Six-figure to low seven-figure annual contract values
• Net-new budget creation rather than vendor replacement

Revenue context

• Mandate to scale UK into a meaningful, sustainable revenue contributor
• Focus on quality, repeatability, and long-term growth

Role overview

• Builder role with MD-level scope for the UK
• Full ownership of UK go-to-market and revenue outcomes
• Hands-on enterprise selling combined with strategic leadership
• Strong bias toward execution in the first 12–18 months
• Early delegation is limited

Key objectives

• Personally lead and close a material share of enterprise deals
• Build a strong, selective enterprise pipeline
• Land 1–2 marquee enterprise or public-sector customers
• Navigate pilot-led and RFP-driven sales cycles
• Develop UK reference customers and ROI proof points
• Build partner-led access where appropriate
• Maintain clear, transparent communication with global leadership

Must-have experience

• Built or scaled a market from an early stage, ideally in the UK
• Experience selling into blue-collar or frontline organisations
• Track record of creating budget rather than replacing incumbents
• Experience selling to HR, People, Safety, Workforce, or Operations leaders
• Comfort with multi-stakeholder buying groups
• Ability to translate soft workforce challenges into hard ROI
• Strong judgment in deal and partner prioritisation

Nice-to-have experience

• Workforce optimisation, HCM, insurance, or operational platforms
• Public-sector or regulated enterprise sales exposure
• International or satellite-office leadership experience

Compensation: Strong total OTE package up to 400K GBP.

Hiring process

• Interviews with global commercial leadership
• Interviews with operational leadership
• Final stage with founder leadership, ideally in person

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