This is more than a marketing job, it's a chance to shape how people view quality home care, build meaningful relationships, and drive business growth through smart, creative campaigns.
About the Role
You’ll lead and implement the marketing and communications strategy. Working closely with the Senior Leadership and sales teams, you’ll raise brand awareness, generate leads, and ensure our premium brand is represented consistently across all channels. It's a varied, hands-on role with real influence.,
- Work to an approved budget
- Manage relationships with marketing agencies
- Analyse marketing performance and report on ROI
- Manage PR and create press releases to achieve maximum news coverage
- Manage our communication calendar and digital marketing channels
- Manage our Bluebird Care brand to ensure all activity reflects our premium standards, including engaging content and professional marketing materials
- Co-ordinate events and community engagement activities
Why Join Bluebird Care?
We value creativity, initiative, and passion. You'll enjoy a supportive environment with the autonomy to make things happen, alongside excellent training and development opportunities.
If you're a creative, strategic marketer who wants your work to matter, Bluebird Care offers the perfect opportunity. You'll join a highly-driven team that truly cares about people and growing a premium local care brand that makes a genuine difference in the community.
Requirements
- Proven experience in marketing, preferably within health & social care or a service-led sector
- Strong digital marketing skills (inc. SEO, AEO, and content management systems)
- Experience in PR, design and content creation
- Strong analytical skills
- Excellent written and creative skills
- Ability to work strategically while delivering hands-on tasks
- Commercial awareness and budget management skills
- Full UK driving licence and access to a vehicle (business use)
- Right to Work in the UK
- A marketing qualification is desirable but not essential
Bluebird Care is an Equal Opportunity Employer. DBS checking will be undertaken in line with government regulations.
Benefits
- Competitive salary
- Flexible working options
- Pension contribution
- Health & wellbeing programme (up to £1,000/yr cashback)
- Blue Light Card and vehicle repairs scheme
- Ongoing professional development
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Marketing Executive employer: Bluebird Care
Bluebird Care is an excellent employer that prioritises the wellbeing and professional development of its staff in a supportive and dynamic work environment. Located in Basildon, we offer comprehensive training and growth opportunities within the Adult Social Care sector, ensuring that our HR & Recruitment Onboarding Specialists can thrive while making a meaningful impact on the lives of others. Join us to be part of a dedicated team that values collaboration, respect, and a commitment to excellence.
