Marketing & Communications Lead

Are you ready to bring our Marketing & Communications strategy to life? Do you excel at planning and delivery? Are you driven to lead each day, guiding, supporting and motivating our marketing team to do their best work? Are you motivated to champion our vision, values and brand, ensuring everything we create is meaningful, consistent and aligned with organisational goals? If this sounds like you, we’d love for you to join us, apply today and help shape the future of our charity’s story. Bring your purpose and authentic self to Bluebell Wood Children’s Hospice. You’ll help ensure that babies, children, and young people with life-limiting conditions—and their families—receive the specialist care and support they deserve, wherever and whenever they need.

About us: Our vision at Bluebell Wood is for every baby, child and young person with a life limiting condition to access specialist palliative care, where and when they need it. You will join our fantastic team where we all play our part in achieving our vision and creating an incredible culture for everyone.

Why your role matters: Our uncompromisable support services are wide-ranging and bespoke to each family. We provide symptom management, end-of-life care, post-death care, short breaks, counselling, sibling support groups, music therapy, home visits and more. We support families across a large geographical area, including South Yorkshire, North Nottinghamshire, North Derbyshire and parts of North Lincolnshire. The hospice is easily accessible from Barnsley, Rotherham, Doncaster, Sheffield and North Notts, making our reach truly regional and inclusive. Every year, we must raise £6.7 million to keep our doors open, and only 17% comes from government sources. The rest is powered by the generosity and commitment of supporters like you. Your leadership in corporate fundraising will help secure vital resources, build strategic partnerships, and create a sustainable future for our hospice.

The role: Bringing our marketing and communications strategy to life by delivering clear, coordinated and impactful activity across the charity. In this role, you’ll provide day‑to‑day leadership, oversight and quality assurance for the Marketing team, ensuring that all outputs—from campaigns and digital content to printed materials, supporter journeys and internal communications—are well‑planned, on schedule, high‑quality and fully aligned with our vision, values and brand.

What You Will Do:

• Strategic Contribution

• Translate organisational and departmental objectives into clear marketing and communications plans and delivery frameworks.
• Contribute ideas, insight, and evidence to the ongoing development of the marketing and communications strategy, working closely with the Marketing & Engagement Manager to ensure plans remain relevant, effective, and audience‑led.
• Provide expert insight on digital innovation, audience development, supporter engagement trends, and emerging opportunities.

• Lead the co-ordination and delivery of the marketing and communications plan, ensuring activity is well‑planned, joined‑up, on time, and aligned with organisational priorities, brand, and values.
• Take day‑to‑day ownership of marketing delivery across all channels, including digital, print, campaigns, supporter journeys, and internal communications.
• Set clear briefs, timelines, and expectations for the Marketing team and external suppliers, while providing quality assurance and approval for key content, creative work, and campaign materials.

• Line manage a team of two marketers, providing clear direction, coaching, and support to foster a positive, collaborative, and high‑performing team culture.
• Develop and maintain effective tools, processes, and ways of working to support planning, workflow, capacity management, and project prioritisation.
• Support professional development, encourage continuous improvement, and oversee day‑to‑day budget management within the marketing function.

• Lead the organisation’s digital marketing approach, delivering innovative, data‑led campaigns across social media, web, email, SEO, and other digital channels.
• Drive audience insight, segmentation, and persona development, using data and analytics to guide decisions, optimise supporter journeys, and improve targeting.
• Use analytics and performance data to evaluate activity, identify opportunities for growth, and advise the Marketing & Engagement Manager on future developments and emerging platforms.

• Lead and cross‑departmental marketing and communications projects, working collaboratively with teams across the hospice.
• Hold joint ownership, alongside the Supporter Engagement Manager, for the delivery and ongoing development of supporter journeys, including Dotdigital integrations, with marketing leading on planning, content, insight, and quality assurance.
• Build and maintain strong working relationships with freelancers, agencies, photographers, and suppliers to ensure high‑quality creative output and timely delivery.

• Work with teams across the hospice and act as a marketing representative in meetings to ensure consistent messaging, strategic alignment, and effective planning.
• Plan and co-ordinate internal communications activity, supporting staff engagement, clarity, and understanding across the organisation.

• Ensure all marketing activity meets GDPR, brand standards, regulatory requirements, and accessibility guidelines.
• Maintain high standards of accuracy, tone of voice, and ethical storytelling across all outputs.

What You’ll Bring:

• A calm, confident and professional approach.
• Strong interpersonal skills, with the ability to guide, coach, and influence others.
• Ability to translate strategy into clear delivery plans, timelines, and briefs.
• Demonstrable understanding of digital marketing principles and best practice.
• Experience using data, insight, and analytics.
• Clear examples of working collaboratively across teams, with evidence of influencing stakeholders and balancing multiple priorities to achieve shared outcomes.
• Ability to participate in occasional out‑of‑hours activity, as required by the role.
• Full driving licence with access to a reliable vehicle and business insurance cover.

Why This Role?

• Immediate impact: Step into a key role and lead from day one.
• Creative freedom: Bring your ideas to life in a supportive, mission-driven environment.
• Professional growth: Gain valuable experience in a fast-paced, high-impact role.

About you: Our values underpin what we do and how we do it. To succeed in this role, we are looking for someone who will embody our values, work confidently with key attention to detail, engage with everyone in our hospice, and has an absolute willingness to learn.

What we offer: In return, we can offer you a fantastic working environment and the following benefits:

• 25 days’ annual leave plus bank holidays with the option to buy and sell.
• Employee assistance programme - including mental health care and out of hours GP access.
• A commitment to your professional development.
• Matched pension scheme of 5% of salary.
• Enhanced maternity and paternity pay.
• Free parking on main site.
• Subsidised lunch.
• Free tea and coffee.
• Cycle to work scheme.
• Eligible for NHS Blue Light Card.

If you are passionate about making a difference, we cannot wait to hear from you. Join us and be part of something bigger—where your skills, passion, and purpose create joy, support and comfort for those who need it most.