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- Tasks: Lead global marketing campaigns and collaborate with teams to drive demand and revenue growth.
- Company: Join Blue Yonder, a leader in supply chain solutions with a dynamic culture.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Work with innovative tools and be part of a supportive, values-driven team.
- Why this job: Make an impact in a fast-paced environment while developing your marketing skills.
- Qualifications: Bachelor's degree or 3+ years in software marketing; strong communication and project management skills.
The predicted salary is between 50000 - 70000 £ per year.
Blue Yonder is seeking an experienced marketing campaign manager to support the development and execution of global logistics service provider marketing campaigns for our supply chain platform. In this role, you will be responsible for developing, executing, tracking, and analyzing high-impact global integrated marketing campaigns, including campaign briefs, messaging, content creation, and channel mix, that drive demand and revenue growth within new and existing accounts for the logistics service provider vertical.
What you will do:
- Develop and execute integrated marketing campaigns by collaborating with global marketing, creative resources, business development, sales, and other stakeholders to determine optimal audience targets and channel mix, including content marketing, webinars, direct mail, organic and paid social media, email drips/nurtures and other relevant media channels, to achieve lead generation and sales goals.
- Coordinate go-to-market initiatives and campaigns from start to finish, ensuring that all deliverables are executed on time, within budget, with precision, and on brand.
- Set targets, track, and prepare marketing activity reports and metrics for program success.
- Analyze campaign performance metrics and prepare reports on marketing effectiveness.
- Work closely with internal teams, such as Field Marketing, Sales, Industry Insights, Product Marketing and BD to effectively share messaging and ensure follow-up to optimize marketing program adoption and results.
- Build knowledge of Blue Yonder's solutions, target market, client base, the decision-making process and how lead generation should best address and support our ideal customer profile and key sales stakeholders.
- Support the wider LSP Field Marketing team for delivery of other projects, such as ABM programs, events and others.
What we are looking for:
- Bachelor's degree in Business, Marketing, or a related field or at least 3+ years of experience in software marketing, marketing to retailers, or a related field.
- Prior experience working closely with a sales and/or business development team, preferably within a B2B SaaS company is highly desired.
- General understanding of B2B marketing, the customer buying journey, demand generation, marketing automation, lead conversion and nurturing programs.
- Experience creating campaign briefs and working with a creative team and agencies to translate the vision into a creative concept.
- Strong communication, interpersonal skills with the ability to develop positive and professional relationships with cross-functional teams across domestic and international markets.
- Positive, self-starter with a drive to succeed and comfortable with high levels of ambiguity in a quickly changing business environment.
- Experience working in a fast-paced, metrics-oriented environment, comfortable with analytics and adapting quickly to meet business needs.
- Experience with marketing tools such as Marketo, Salesforce, 6Sense, Salesloft, etc.
- Excellent project management skills.
- Occasional travel required.
Global Campaigns Manager in London employer: Blue Yonder
Contact Detail:
Blue Yonder Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Campaigns Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past campaigns and successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its campaigns. Be ready to discuss how your experience aligns with their goals, especially in logistics and B2B marketing.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Global Campaigns Manager in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Global Campaigns Manager role. Highlight your experience in developing integrated marketing campaigns and working with cross-functional teams, as this is key for us at Blue Yonder.
Showcase Your Metrics: We love numbers! When detailing your past experiences, include specific metrics that demonstrate your success in lead generation and campaign performance. This will help us see how you can drive demand and revenue growth.
Be Creative: Don’t be afraid to show off your creative side! Include examples of campaign briefs or content you've developed. We want to see how you can translate ideas into impactful marketing strategies.
Apply Through Our Website: For the best chance of getting noticed, apply directly through our website. It’s the easiest way for us to keep track of your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Blue Yonder
✨Know Your Campaigns
Before the interview, dive deep into Blue Yonder's previous marketing campaigns. Understand their messaging, target audience, and the channels they used. This will not only show your interest but also allow you to discuss how your experience aligns with their strategies.
✨Showcase Your Metrics Savvy
Be prepared to discuss specific metrics from your past campaigns. Highlight how you tracked performance, what tools you used (like Marketo or Salesforce), and how you adapted strategies based on data. This demonstrates your analytical skills and understanding of a metrics-oriented environment.
✨Collaboration is Key
Since the role involves working with various teams, come ready with examples of how you've successfully collaborated in the past. Discuss any cross-functional projects you've led or contributed to, and how you navigated different perspectives to achieve campaign goals.
✨Embrace the Ambiguity
Blue Yonder values self-starters who thrive in fast-paced environments. Share experiences where you had to adapt quickly to changes or uncertainties in a project. This will highlight your resilience and ability to succeed under pressure, which is crucial for this role.