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- Tasks: Lead global marketing campaigns and drive demand for our innovative supply chain platform.
- Company: Join Blue Yonder, a leader in logistics solutions with a vibrant team culture.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Why this job: Make an impact in a fast-paced environment while collaborating with diverse teams.
- Qualifications: Bachelor's degree or 3+ years in B2B marketing; strong communication and project management skills.
- Other info: Embrace a dynamic role with travel opportunities and a focus on creativity.
The predicted salary is between 50000 - 65000 £ per year.
Blue Yonder is seeking an experienced marketing campaign manager to support the development and execution of global logistics service provider marketing campaigns for our supply chain platform. In this role, you will be responsible for developing, executing, tracking, and analyzing high-impact global integrated marketing campaigns, including campaign briefs, messaging, content creation, and channel mix, that drive demand and revenue growth within new and existing accounts for the logistics service provider vertical.
What you will do:
- Develop and execute integrated marketing campaigns by collaborating with global marketing, creative resources, business development, sales, and other stakeholders to determine optimal audience targets and channel mix, including content marketing, webinars, direct mail, organic and paid social media, email drips/nurtures and other relevant media channels, to achieve lead generation and sales goals.
- Coordinate go-to-market initiatives and campaigns from start to finish, ensuring that all deliverables are executed on time, within budget, with precision, and on brand.
- Set targets, track, and prepare marketing activity reports and metrics for program success.
- Analyze campaign performance metrics and prepare reports on marketing effectiveness.
- Work closely with internal teams, such as Field Marketing, Sales, Industry Insights, Product Marketing and BD to effectively share messaging and ensure follow-up to optimize marketing program adoption and results.
- Build knowledge of Blue Yonder’s solutions, target market, client base, the decision-making process and how lead generation should best address and support our ideal customer profile and key sales stakeholders.
- Support the wider LSP Field Marketing team for delivery of other projects, such as ABM programs, events and others.
What we are looking for:
- Bachelor's degree in Business, Marketing, or a related field or at least 3+ years of experience in software marketing, marketing to retailers, or a related field.
- Prior experience working closely with a sales and/or business development team, preferably within a B2B SaaS company is highly desired.
- General understanding of B2B marketing, the customer buying journey, demand generation, marketing automation, lead conversion and nurturing programs.
- Experience creating campaign briefs and working with a creative team and agencies to translate the vision into a creative concept.
- Strong communication, interpersonal skills with the ability to develop positive and professional relationships with cross-functional teams across domestic and international markets.
- Positive, self-starter with a drive to succeed and comfortable with high levels of ambiguity in a quickly changing business environment.
- Experience working in a fast-paced, metrics-oriented environment, comfortable with analytics and adapting quickly to meet business needs.
- Experience with marketing tools such as Marketo, Salesforce, 6Sense, Salesloft, etc.
- Excellent project management skills.
- Occasional travel required.
Global Campaigns Manager in Holmfirth employer: Blue Yonder
Contact Detail:
Blue Yonder Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Campaigns Manager in Holmfirth
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, webinars, or even local meetups. The more you engage with others, the better your chances of landing that Global Campaigns Manager role.
✨Show Off Your Skills
When you get the chance to chat with potential employers, don’t hold back! Share specific examples of successful campaigns you've managed. This will help them see how you can bring value to their team.
✨Follow Up Like a Boss
After interviews or networking events, send a quick follow-up message. Thank them for their time and reiterate your interest in the role. It shows you're keen and keeps you on their radar!
✨Apply Through Our Website
Don’t forget to check out our website for job openings! Applying directly through us not only makes it easier but also shows your genuine interest in being part of the StudySmarter family.
We think you need these skills to ace Global Campaigns Manager in Holmfirth
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Global Campaigns Manager role. Highlight your experience in developing integrated marketing campaigns and working with cross-functional teams, as this is key for us at Blue Yonder.
Showcase Your Metrics Skills: We love numbers! When detailing your past experiences, include specific metrics that demonstrate your success in lead generation and campaign performance. This will show us you understand the importance of analytics in driving results.
Be Creative with Your Content: Since the role involves content creation, don’t hesitate to showcase your creative side. Whether it’s a unique project you’ve worked on or innovative ideas you have, let us see how you can bring fresh perspectives to our campaigns.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows your enthusiasm for joining our team!
How to prepare for a job interview at Blue Yonder
✨Know Your Campaigns
Before the interview, dive deep into Blue Yonder's previous marketing campaigns. Understand their messaging, target audience, and the channels they used. This will not only show your interest but also help you discuss how you can contribute to future campaigns.
✨Showcase Your Metrics Mindset
Be prepared to discuss specific metrics from your past campaigns. Highlight how you tracked performance, what tools you used, and how you adapted strategies based on data. This aligns perfectly with the role's focus on analytics and results.
✨Collaborative Spirit
Since the role involves working with various teams, come ready to share examples of successful collaborations. Talk about how you’ve worked with sales, creative teams, or other stakeholders to achieve campaign goals. This will demonstrate your ability to build positive relationships.
✨Embrace Ambiguity
Blue Yonder values self-starters who thrive in fast-paced environments. Prepare to discuss times when you navigated uncertainty in your projects. Share how you adapted quickly and maintained focus on achieving results despite challenges.