At a Glance
- Tasks: Lead e-commerce growth for trendy fashion brands and drive digital innovation.
- Company: Dynamic fashion company focused on omnichannel retail and digital excellence.
- Benefits: Competitive salary, creative freedom, and the chance to shape brand futures.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Make a real impact in the fashion industry with your digital expertise.
- Qualifications: Proven e-commerce leadership experience and a passion for fashion and innovation.
The predicted salary is between 60000 - 80000 £ per year.
Location: Whitechapel, London (Full-time Office Based)
Reports to: Director
Job Type: Full-time
About the Role
We are seeking an experienced, commercially driven Head of E-commerce & Digital Growth to lead and accelerate the online growth of our fashion brands, Blue Vanilla and Pink Vanilla. This is a strategic yet hands-on leadership role with responsibility for driving the performance of our Shopify websites, digital marketing, CRM, online marketplaces and wider digital trading activities. You will play a key role in shaping our digital strategy, identifying new commercial opportunities and delivering sustainable, profitable growth.
As digital retail continues to evolve, we are looking for someone who is naturally curious, commercially minded and passionate about innovation. You will embrace new technologies, AI and emerging digital trends, continually identifying smarter ways of working that enhance customer engagement, strengthen our brands and improve business performance.
Working closely with the Directors and department heads across Buying, Merchandising, Retail, Marketing, Operations and Customer Services, you will help shape the future direction of the business. This is an opportunity to make a genuine impact by connecting our online, social and retail channels to create a modern omnichannel fashion business.
Key Responsibilities
- Website & E-commerce Management
- Lead the day-to-day performance, optimisation and commercial trading of both Shopify websites.
- Continually improve website navigation, merchandising, search functionality, customer journey and conversion rates.
- Oversee product merchandising, collections, promotions and content to maximise sales opportunities.
- Monitor website performance, customer behaviour and analytics to drive continual improvements.
- Ensure all digital platforms deliver an engaging, seamless and commercially effective shopping experience.
- Digital Marketing & Customer Acquisition
- Develop and execute customer acquisition strategies across Meta, Google and other relevant digital platforms.
- Maximise return on advertising spend through continual optimisation and performance analysis.
- Manage relationships with external agencies and technology partners where appropriate.
- Identify emerging marketing opportunities and new customer acquisition channels.
- Support SEO initiatives and continually improve organic visibility.
- CRM & Customer Retention
- Lead the email and SMS marketing strategy using Attentive, Klaviyo or similar CRM platforms.
- Build automated customer journeys that improve customer lifetime value and repeat purchase rates.
- Segment audiences and deliver targeted campaigns based on customer behaviour.
- Develop initiatives that strengthen customer loyalty and long-term engagement.
- Marketplace Management
- Manage and grow our third-party marketplace business, including Mirakl partners such as Debenhams, Matalan and Freemans.
- Oversee marketplace merchandising, pricing, stock feeds and operational performance.
- Identify commercially viable opportunities to expand onto additional UK and international marketplaces.
- Ensure operational excellence across all marketplace channels.
- Omnichannel Growth & Retail Integration
- Develop initiatives that better connect our websites with our retail stores.
- Work alongside Retail and Operations teams to create joined-up customer experiences across every touchpoint.
- Explore future omnichannel opportunities including Click & Collect, Ship-from-Store, Endless Aisle and other digitally enabled retail services where commercially appropriate.
- Create campaigns that integrate digital marketing with in-store activity, product launches and events.
- Continually identify opportunities that strengthen the relationship between our digital platforms and physical retail estate.
- Commercial Performance
- Take ownership of the commercial performance of the online business.
- Monitor sales, profitability, ROAS, MER, customer acquisition costs, conversion rates and customer lifetime value.
- Produce regular commercial reports with clear recommendations and actionable insights.
- Work closely with Buying and Merchandising teams to maximise trading opportunities.
- Support promotional planning and seasonal trading strategies.
- Share customer insights and market intelligence to support wider business decisions.
- Collaborate with department heads to identify new commercial opportunities, improve operational efficiencies and maximise profitability across all sales channels.
- Creative Content, Brand & Social Media
- Lead the planning and execution of engaging digital content across our websites, social media platforms and marketing campaigns.
- Oversee the workflow of our in-house photography studio, managing both traditional photography and AI-generated imagery to deliver high-quality visual content efficiently.
- Drive the creation of innovative social media campaigns across Instagram, TikTok and emerging platforms that strengthen brand awareness, increase engagement and attract new customers.
- Continually explore exciting new ways to showcase our brands through short-form video, creator content, live shopping, behind-the-scenes storytelling and emerging digital content formats.
- Work collaboratively with Retail, Buying and Marketing teams to create engaging campaigns around new collections, store activity and seasonal launches.
- Encourage and inspire teams across the business to become ambassadors for the brands through authentic social media, video content and creative storytelling.
- Continually enhance the presence of Blue Vanilla and Pink Vanilla by ensuring our content remains fresh, commercially relevant and aligned with evolving consumer trends.
- Ensure all creative output reflects the identity, values and commercial objectives of both brands.
- Innovation & Digital Growth
- Stay at the forefront of emerging e-commerce trends, AI technologies and changing consumer behaviours.
- Continually identify opportunities to improve customer experience, operational efficiency and commercial performance.
- Evaluate, recommend and implement new technologies, automation tools and digital solutions that enhance marketing, merchandising, reporting and business operations.
- Regularly present innovative ideas and commercial opportunities to the Directors that support the continued growth and evolution of the business.
- Champion a culture of innovation by encouraging collaboration across departments and challenging existing processes to identify smarter ways of working.
- Help shape the long-term digital strategy of the business, ensuring Blue Vanilla and Pink Vanilla remain competitive within an ever-changing retail landscape.
- Leadership
- Lead the digital function with energy, accountability and a continuous improvement mindset.
- Work closely with the Directors and department heads to ensure digital initiatives support wider business objectives.
- Build strong collaborative relationships across Buying, Merchandising, Retail, Marketing, Operations and Customer Services.
- Inspire colleagues across the business to embrace innovation, digital thinking and new technologies.
- Share market insights, customer trends and commercial opportunities that contribute to the continued growth of the business.
- Act as a trusted business partner, helping shape strategic decisions that strengthen both brands and support long-term growth.
Skills & Experience
- Proven experience leading an e-commerce function within a fashion, lifestyle or consumer retail business.
- Strong hands-on experience managing Shopify websites.
- Excellent knowledge of Meta Ads Manager, Google Ads and digital acquisition strategies.
- Experience using CRM platforms such as Attentive, Klaviyo or similar.
- Experience managing online marketplaces, ideally Mirakl.
- Strong commercial understanding of key e-commerce metrics including ROAS, MER, Conversion Rate, Customer Acquisition Cost and Customer Lifetime Value.
- Experience coordinating digital content creation, photography and social media.
- Excellent analytical, organisational and project management skills.
- A passion for innovation, AI and emerging digital technologies.
- The confidence to challenge existing ways of working and introduce new ideas that drive measurable improvements.
- Experience working within a fast-paced fashion or consumer retail environment.
What We’re Looking For
- A commercially minded digital leader.
- Strategic in their thinking whilst remaining hands-on in their approach.
- Passionate about fashion, digital retail and brand building.
- Creative, innovative and always looking for new opportunities.
- Data-driven with excellent commercial judgement.
- Highly organised and capable of managing multiple priorities.
- A collaborative leader who enjoys working across departments and bringing people together.
- An excellent communicator who inspires confidence and delivers results.
Why Join Us?
This is an exciting opportunity to help shape the future of two established fashion brands. You’ll have genuine ownership of our digital growth strategy, the freedom to introduce new ideas and technologies, and the opportunity to influence the future direction of the business. Working closely with the Directors and teams across the company, you will play a key role in strengthening our brands, growing our omnichannel presence and creating engaging customer experiences that connect online, social media and retail into one seamless journey. If you are commercially driven, passionate about digital innovation and excited by the opportunity to build the next chapter of Blue Vanilla and Pink Vanilla, we’d love to hear from you.
StudySmarter Expert Advice🤫
We think this is how you could land Head Of Ecommerce And Digital Growth in City of London
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Blue Vanilla are looking for when hiring for a Head Of Ecommerce And Digital Growth.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Blue Vanilla for the Head Of Ecommerce And Digital Growth, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Blue Vanilla as a Head Of Ecommerce And Digital Growth, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Blue Vanilla’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Head Of Ecommerce And Digital Growth.
We think you need these skills to ace Head Of Ecommerce And Digital Growth in City of London
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Blue Vanilla, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Blue Vanilla's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Blue Vanilla. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Blue Vanilla
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Blue Vanilla uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Blue Vanilla. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
