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For Companies At a Glance
- Tasks: Shape HP’s brand expression and develop impactful content strategies.
- Company: Join Blue Square, a leader in retail solutions and brand empowerment.
- Benefits: Competitive salary, company sick pay, life assurance, and exclusive discounts.
- Why this job: Make a real impact on a global brand while collaborating with creative teams.
- Qualifications: Expertise in content strategy, project management, and collaboration with agencies.
- Other info: Flexible working options and excellent career growth opportunities.
The predicted salary is between 43200 - 48000 £ per year.
We’re looking for an experienced content and brand specialist who knows how to craft best-in-class creative for a global brand. In this role, you’ll shape HP’s brand expression across every customer touchpoint, developing content strategies that drive measurable impact. You’ll partner with internal creative teams and external agencies to deliver assets that reflect HP’s global identity while resonating with UK&I audiences. From in-app experiences and product packaging to lower-funnel Amazon videos, you’ll ensure content is tailored to each stage of the customer journey and aligned to business and campaign KPI’s.
WHAT YOU'LL BE UP TO
- Champion HP’s global brand guidelines and tone of voice across all marketing outputs.
- Support creative development and strengthen brand consistency across all initiatives.
- Develop a deep understanding of customer profiles, pain points, and behaviours by reviewing research and insights.
- Build content strategy frameworks based on business objectives, customer insights, and KPIs (e.g., engagement, awareness, consideration, conversion, retention, loyalty).
- Provide structured, actionable feedback to creative teams and agencies.
- Conduct 360° content audits across the entire customer journey, identifying gaps and recommending improvements to drive measurable impact.
ARE YOU OUR PERFECT PARTNER?
- You’ll have deep expertise in content strategy and execution across diverse formats and customer journey stages.
- You’ll have strong understanding of global marketing processes, including asset development and localisation.
- You’ll have a proven ability to manage high-impact projects and multiple priorities.
- You’re skilled in content analysis, creative feedback, and deadline-driven delivery.
- You’ll have experience working with creative agencies and managing brand activations.
- You’ll have the ability to collaborate effectively across multiple functions and regions to align priorities and deliver unified brand experiences.
WHAT YOU CAN EXPECT FROM US
- Competitive Salary: Up to £48,000 Per Annum
- Company Sick Pay + Life Assurance: 4 times your annual salary
- Access to a range of discounts and perks across our key partners & beyond
WHO ARE WE?
Blue Square combines best-in-class retail solutions, seamless product activation and flexible staffing that empowers brands to maintain control of their customer experience across their distribution channels.
POINTS TO NOTE:
- Reasonable adjustments: We would like you to perform at your best at every stage of our recruitment process. Please contact us using talent@bluesquare.uk.com if you require any adjustments that would support you throughout your application.
- Whilst we strive to adhere to our closing dates, we may close the vacancy early based on interest or the progression of the role.
- Please note this is an advert for our job vacancy, and therefore may not be inclusive of all assigned duties, responsibilities, or aspects of the role described, and may be amended at any time at the sole discretion of Blue Square.
- If you’re an internal candidate, remember to use your company email address to apply.
- Flexible working: We welcome you to ask about flexibility at interview stage and we will explore what is possible for the role.
Brand Manager in Reading employer: Blue Square
Contact Detail:
Blue Square Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager in Reading
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Blue Square. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Show off your creativity! Prepare a portfolio or examples of your past work that align with HP’s brand identity. This will demonstrate your understanding of their needs and how you can contribute.
✨Tip Number 3
Be ready for the interview! Research Blue Square and HP’s brand strategies. Think about how your skills can help them achieve their goals and be prepared to discuss specific ideas.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team and makes it easier for us to connect with you.
We think you need these skills to ace Brand Manager in Reading
Some tips for your application 🫡
Show Off Your Brand Savvy: When you're crafting your application, make sure to highlight your experience with brand management and content strategy. We want to see how you've shaped brand identities in the past, so don’t hold back on those success stories!
Tailor Your Application: Take a moment to tailor your CV and cover letter to match the job description. Use keywords from the listing to show us you understand what we're looking for. This helps us see how you fit into our vision for the Brand Manager role.
Be Creative!: Since this is a creative role, let your personality shine through in your application. Whether it’s your writing style or the way you present your experiences, we love seeing creativity that aligns with our brand ethos.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensures you’re considered for the role. Plus, it shows us you’re serious about joining our team!
How to prepare for a job interview at Blue Square
✨Know Your Brand Inside Out
Before the interview, dive deep into Blue Square's brand identity and HP’s global guidelines. Understand their tone of voice and how they resonate with UK&I audiences. This will help you demonstrate your alignment with their values and show that you're ready to champion their brand.
✨Showcase Your Content Strategy Skills
Prepare examples of content strategies you've developed in the past. Be ready to discuss how these strategies drove measurable impact and aligned with business objectives. Highlight your experience with different formats and customer journey stages to prove your versatility.
✨Be Ready for Creative Feedback
Since the role involves providing structured feedback to creative teams, think of specific instances where your feedback improved a project. Discuss how you collaborated with agencies and internal teams to enhance brand consistency and drive results.
✨Understand Customer Insights
Familiarise yourself with customer profiles, pain points, and behaviours relevant to Blue Square and HP. Be prepared to discuss how you’ve used research and insights to inform your content strategies and improve customer engagement across various touchpoints.
