At a Glance
- Tasks: Shape HP’s brand expression and develop impactful content strategies.
- Company: Join Blue Square, a leader in retail solutions and brand empowerment.
- Benefits: Competitive salary up to £48,000, sick pay, life assurance, and discounts.
- Other info: Flexible working options and excellent development opportunities await you.
- Why this job: Make a real impact on a global brand while collaborating with creative teams.
- Qualifications: Expertise in content strategy, project management, and collaboration across functions.
The predicted salary is between 38400 - 57600 £ per year.
We’re looking for an experienced content and brand specialist who knows how to craft best-in‑class creative for a global brand. In this role, you’ll shape HP’s brand expression across every customer touchpoint, developing content strategies that drive measurable impact. You’ll partner with internal creative teams and external agencies to deliver assets that reflect HP’s global identity while resonating with UK&I audiences. From in‑app experiences and product packaging to lower‑funnel Amazon videos, you’ll ensure content is tailored to each stage of the customer journey and aligned to business and campaign KPI’s.
WHAT YOU’LL BE UP TO
- Champion HP’s global brand guidelines and tone of voice across all marketing outputs.
- Support creative development and strengthen brand consistency across all initiatives.
- Develop a deep understanding of customer profiles, pain points, and behaviours by reviewing research and insights.
- Build content strategy frameworks based on business objectives, customer insights, and KPIs (e.g., engagement, awareness, consideration, conversion, retention, loyalty).
- Provide structured, actionable feedback to creative teams and agencies.
- Conduct 360° content audits across the entire customer journey, identifying gaps and recommending improvements to drive measurable impact.
ARE YOU OUR PERFECT PARTNER?
You’ll have deep expertise in content strategy and execution across diverse formats and customer journey stages. You’ll have strong understanding of global marketing processes, including asset development and localisation. You’ll have a proven ability to manage high‑impact projects and multiple priorities. You’re skilled in content analysis, creative feedback, and deadline‑driven delivery. You’ll have experience working with creative agencies and managing brand activations. You’ll have the ability to collaborate effectively across multiple functions and regions to align priorities and deliver unified brand experiences.
WHAT YOU CAN EXPECT FROM US
- Competitive Salary: Up to £48,000 Per Annum
- Company Sick Pay + Life Assurance: 4 times your annual salary
- Access to a range of discounts and perks across our key partners & beyond
- Development Opportunities
WHO ARE WE?
Blue Square combines best-in‑class retail solutions, seamless product activation and flexible staffing that empowers brands to maintain control of their customer experience across their distribution channels.
POINTS TO NOTE:
- Reasonable adjustments: We would like you to perform at your best at every stage of our recruitment process. Please contact us using talent@bluesquare.uk.com if you require any adjustments that would support you throughout your application.
- Whilst we strive to adhere to our closing dates, we may close the vacancy early based on interest or the progression of the role.
- Please note this is an advert for our job vacancy, and therefore may not be inclusive of all assigned duties, responsibilities, or aspects of the role described, and may be amended at any time at the sole discretion of Blue Square.
- If you’re an internal candidate, remember to use your company email address to apply.
- Flexible working: We welcome you to ask about flexibility at interview stage and we will explore what is possible for the role.
Brand and Creative Manager in Reading employer: Blue Square
At Blue Square, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. As a Brand and Creative Manager, you will have access to competitive salaries, comprehensive benefits including company sick pay and life assurance, and ample development opportunities to enhance your career. Our commitment to flexible working arrangements ensures that you can thrive both personally and professionally while contributing to a global brand that values creativity and customer experience.
StudySmarter Expert Advice🤫
We think this is how you could land Brand and Creative Manager in Reading
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Blue Square and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Blue Square are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Blue Square on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Blue Square. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand and Creative Manager in Reading
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Blue Square. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Blue Square:Show us that you’ve done your homework! In your application, briefly mention what you admire about Blue Square’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Blue Square
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Blue Square will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Blue Square, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
