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- Tasks: Shape HP’s brand expression and develop impactful content strategies.
- Company: Join Blue Square, a leader in retail solutions and brand empowerment.
- Benefits: Competitive salary up to £48,000, sick pay, life assurance, and discounts.
- Why this job: Make a real impact on a global brand while collaborating with creative teams.
- Qualifications: Expertise in content strategy, project management, and collaboration across functions.
- Other info: Flexible working options and excellent development opportunities await you.
The predicted salary is between 38400 - 57600 £ per year.
We’re looking for an experienced content and brand specialist who knows how to craft best-in‑class creative for a global brand. In this role, you’ll shape HP’s brand expression across every customer touchpoint, developing content strategies that drive measurable impact. You’ll partner with internal creative teams and external agencies to deliver assets that reflect HP’s global identity while resonating with UK&I audiences. From in‑app experiences and product packaging to lower‑funnel Amazon videos, you’ll ensure content is tailored to each stage of the customer journey and aligned to business and campaign KPI’s.
WHAT YOU’LL BE UP TO
- Champion HP’s global brand guidelines and tone of voice across all marketing outputs.
- Support creative development and strengthen brand consistency across all initiatives.
- Develop a deep understanding of customer profiles, pain points, and behaviours by reviewing research and insights.
- Build content strategy frameworks based on business objectives, customer insights, and KPIs (e.g., engagement, awareness, consideration, conversion, retention, loyalty).
- Provide structured, actionable feedback to creative teams and agencies.
- Conduct 360° content audits across the entire customer journey, identifying gaps and recommending improvements to drive measurable impact.
ARE YOU OUR PERFECT PARTNER?
You’ll have deep expertise in content strategy and execution across diverse formats and customer journey stages. You’ll have strong understanding of global marketing processes, including asset development and localisation. You’ll have a proven ability to manage high‑impact projects and multiple priorities. You’re skilled in content analysis, creative feedback, and deadline‑driven delivery. You’ll have experience working with creative agencies and managing brand activations. You’ll have the ability to collaborate effectively across multiple functions and regions to align priorities and deliver unified brand experiences.
WHAT YOU CAN EXPECT FROM US
- Competitive Salary: Up to £48,000 Per Annum
- Company Sick Pay + Life Assurance: 4 times your annual salary
- Access to a range of discounts and perks across our key partners & beyond
- Development Opportunities
WHO ARE WE?
Blue Square combines best-in‑class retail solutions, seamless product activation and flexible staffing that empowers brands to maintain control of their customer experience across their distribution channels.
POINTS TO NOTE:
- Reasonable adjustments: We would like you to perform at your best at every stage of our recruitment process. Please contact us using talent@bluesquare.uk.com if you require any adjustments that would support you throughout your application.
- Whilst we strive to adhere to our closing dates, we may close the vacancy early based on interest or the progression of the role.
- Please note this is an advert for our job vacancy, and therefore may not be inclusive of all assigned duties, responsibilities, or aspects of the role described, and may be amended at any time at the sole discretion of Blue Square.
- If you’re an internal candidate, remember to use your company email address to apply.
- Flexible working: We welcome you to ask about flexibility at interview stage and we will explore what is possible for the role.
Brand and Creative Manager in Reading employer: Blue Square
Contact Detail:
Blue Square Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand and Creative Manager in Reading
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your portfolio! As a Brand and Creative Manager, having a strong portfolio is key. Make sure it’s easily accessible online and highlights your best work that aligns with HP’s brand identity and customer journey.
✨Tip Number 3
Prepare for interviews by researching HP’s brand guidelines and recent campaigns. Be ready to discuss how your experience can help strengthen their brand consistency and drive measurable impact across various customer touchpoints.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us. Don’t miss out on this opportunity!
We think you need these skills to ace Brand and Creative Manager in Reading
Some tips for your application 🫡
Show Off Your Brand Knowledge: When you're crafting your application, make sure to highlight your understanding of brand strategy and content creation. We want to see how you can champion HP’s global brand guidelines and tone of voice in your previous work.
Tailor Your Content Strategy: Don’t just send a generic application! Tailor your content strategy examples to reflect the diverse formats and customer journey stages mentioned in the job description. Show us how you’ve developed frameworks based on business objectives and customer insights.
Be Specific About Your Experience: We love specifics! Share concrete examples of high-impact projects you've managed and how you collaborated with creative teams and agencies. This will help us understand your ability to deliver unified brand experiences.
Apply Through Our Website: Remember, the best way to apply is through our website. It helps us keep everything organised and ensures your application gets the attention it deserves. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Blue Square
✨Know the Brand Inside Out
Before your interview, dive deep into HP's brand guidelines and tone of voice. Familiarise yourself with their recent campaigns and how they resonate with UK&I audiences. This will not only show your enthusiasm but also help you articulate how you can champion their brand effectively.
✨Showcase Your Content Strategy Skills
Prepare to discuss specific examples of content strategies you've developed in the past. Highlight how these strategies were aligned with business objectives and KPIs. Be ready to explain your thought process and how you used customer insights to drive measurable impact.
✨Demonstrate Collaboration Experience
Since this role involves working with internal teams and external agencies, come prepared with examples of successful collaborations. Talk about how you managed different priorities and ensured everyone was aligned towards a common goal, especially in high-impact projects.
✨Be Ready for Creative Feedback Discussions
Expect to discuss how you provide structured, actionable feedback to creative teams. Prepare to share instances where your feedback led to improved outcomes. This will showcase your ability to strengthen brand consistency and enhance creative development.
