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For Companies At a Glance
- Tasks: Shape HP's brand expression and develop impactful content strategies.
- Company: Join a global leader in technology with a focus on creativity.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Why this job: Make a real impact on a global brand while honing your marketing skills.
- Qualifications: Experience in content creation and a passion for brand marketing.
- Other info: Dynamic role with a chance to collaborate with creative teams and agencies.
The predicted salary is between 36000 - 60000 £ per year.
ARE YOU THE ONE? We're looking for an experienced content and brand specialist who knows how to craft best-in-class creative for a global brand. In this role, you'll shape HP's brand expression across every customer touchpoint, developing content strategies that drive measurable impact. You'll partner with internal creative teams and external agencies to deliver assets that reflect HP's global identity while resonating with UK&I audiences. From in-app experiences and product packaging to lower-funnel Amazon videos, you'll ensure content is tailored to each stage of the customer journey and aligned to business and campaign KPIs.
WHAT YOU'LL BE UP TO:
- Champion HP's global brand guidelines and tone of voice across all marketing outputs.
- Support creative development and strengthen brand consistency across all initiatives.
- Develop a deep understanding of customer profiles, pain points, and behaviours by reviewing research and insights.
- Build content strategy frameworks based on business objectives, customer insights, and KPIs (e.g., engagement, awareness, consideration, conversion, retention, loyalty).
- Provide structured, actionable feedback to creative teams and agencies.
- Conduct 360 content audits across the entire customer journey, identifying gaps and recommending improvements to drive measurable impact.
ARE YOU OUR PERFECT PARTNER?
Brand Marketing Manager employer: Blue Square
Contact Detail:
Blue Square Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in brand marketing. We recommend including case studies that demonstrate how you’ve driven measurable impact in previous roles. This will make you stand out when applying through our website.
✨Tip Number 3
Prepare for interviews by researching the company and its brand identity. We want you to be able to discuss how you can champion HP's global brand guidelines and tone of voice. Tailor your responses to show you understand their audience and objectives.
✨Tip Number 4
Follow up after interviews! A simple thank-you email can go a long way. We suggest mentioning something specific from your conversation to remind them why you’re the perfect fit for the role. It shows your enthusiasm and keeps you top of mind.
We think you need these skills to ace Brand Marketing Manager
Some tips for your application 🫡
Show Your Creative Side: When crafting your application, let your creativity shine! Use engaging language and examples that reflect your understanding of brand marketing. We want to see how you can bring HP's brand to life through your words.
Tailor Your Content Strategy: Make sure to align your application with the job description. Highlight your experience in developing content strategies that drive measurable impact. We love seeing how you've tailored your approach to different audiences and customer journeys.
Be Insightful: Demonstrate your understanding of customer profiles and behaviours. Share insights from your past experiences that show how you've used research to inform your marketing strategies. We appreciate candidates who can connect the dots between data and creative execution.
Apply Through Our Website: Don't forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can't wait to see what you've got!
How to prepare for a job interview at Blue Square
✨Know the Brand Inside Out
Before your interview, dive deep into HP's brand guidelines and tone of voice. Familiarise yourself with their recent campaigns and how they resonate with UK&I audiences. This will not only show your enthusiasm but also help you articulate how you can champion their brand effectively.
✨Showcase Your Content Strategy Skills
Prepare to discuss specific content strategies you've developed in the past. Bring examples that highlight how you've tailored content for different customer touchpoints and stages of the journey. Be ready to explain how these strategies drove measurable impact, aligning with business objectives and KPIs.
✨Understand Customer Insights
Demonstrate your ability to analyse customer profiles and behaviours. Share insights from your previous roles where you've used research to inform your marketing strategies. This will illustrate your capability to build content frameworks that resonate with target audiences.
✨Be Ready for Creative Feedback
Expect to discuss how you provide structured feedback to creative teams and agencies. Prepare examples of how your feedback has improved projects in the past. This will showcase your collaborative spirit and commitment to maintaining brand consistency across all initiatives.