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For Companies At a Glance
- Tasks: Drive commercial success through tailored account-based marketing strategies and support sales teams.
- Company: Join Blue Square, an award-winning agency connecting audiences with beloved brands.
- Benefits: Enjoy a competitive salary, flexible rewards, discounts, and development opportunities.
- Why this job: Be part of a dynamic team that values personal growth and impactful marketing.
- Qualifications: Proven experience in ABM or strategic marketing, strong research skills, and project management expertise.
- Other info: Work closely with UK and Ireland teams, and engage with key industry insights.
The predicted salary is between 36000 - 60000 £ per year.
We are seeking a proactive and strategic ABM Account Strategist to join our team, focused on driving commercial success through tailored, insight-led account-based marketing initiatives. You will play a pivotal role in supporting sales and account teams, developing campaigns rooted in research and data, and helping unlock new business opportunities across key industries and verticals. You will work closely with UK and Ireland based teams, agency partners, and sales stakeholders to deliver and optimise world-class ABM programmes tailored to key commercial accounts in the UK and Ireland.
WHAT YOU'LL BE UP TO
- STRATEGY & PLANNING
- Develop and implement strategies that drive commercial success for a defined set of ABM accounts.
- Adapt and tailor ABM plans in collaboration with Account Managers and Sales Teams to align with regional and client-specific needs.
- Ensure plans are agile and responsive to feedback, shifting priorities, and market changes.
- Leverage broad knowledge of various industries and verticals to shape comprehensive, relevant strategies.
- RESEARCH & INSIGHT
- Conduct in-depth research, particularly in social listening and industry-specific insights, to inform strategy development.
- Utilise research and data to support decision-making and campaign planning.
- Stay current on market trends, industry developments, and social data to provide meaningful insights and direction.
- Analyse social and market trends to deliver actionable insights that contribute to business growth.
- SALES ENABLEMENT & COLLABORATION
- Maintain a proactive and responsive approach in supporting Account Managers and sales teams with timely, relevant industry intelligence.
- Create and distribute regular newsletters packed with insights, updates, and tools that empower the sales force.
- Demonstrate patience and professionalism when engaging with sales teams, especially where timelines or responses are delayed.
ARE YOU OUR PERFECT PARTNER?
- You’ll have proven experience in ABM, strategic marketing, or a similar role.
- You’ll have strong research and analytical skills, with the ability to turn data into insight.
- You’ll have familiarity with multi-sector marketing and compliance frameworks is a plus.
- You have a background in sales enablement, marketing automation, or demand generation in a tech or software environment.
- You’re strong in project management skills with the ability to deliver multiple campaigns simultaneously.
- You’re experienced in managing cross-functional teams, agency partners, and stakeholder relationships.
- You have a solid understanding of campaign analytics, CRM systems (e.g., Salesforce), and digital tools.
- You are a strategic thinker with a sales-first mindset and passion for driving business impact through marketing.
WHAT YOU CAN EXPECT FROM US
- Competitive Salary: Up to £50,000 Per Annum
- Company Sick Pay
- Access to a range of discounts and perks across our key partners & beyond
- Life Assurance: 4 times your annual salary
- Flexible Rewards Hub
- Development Opportunities
WHO ARE WE?
We’re Blue Square. An award-winning, retail marketing agency connecting and engaging audiences with some of the world’s most loved brands. We believe in the power of human touch across the buyer to customer journey to grow sales, increase loyalty and build brand love for our clients. People are at the centre of our success. We go above and beyond to support, develop, and nurture our talented employees to drive personal growth and love what they do. At the heart of our agency are our ETHIC values and we’re on a mission to work with individuals who share and believe in them.
Account Strategist employer: Blue Square
Contact Detail:
Blue Square Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Account Strategist
✨Tip Number 1
Familiarise yourself with account-based marketing (ABM) strategies and trends. Understanding the latest developments in ABM will not only help you during interviews but also demonstrate your proactive approach to staying informed about the industry.
✨Tip Number 2
Network with professionals in the ABM space, especially those working in tech or software environments. Engaging with industry peers can provide valuable insights and potentially lead to referrals that could enhance your application.
✨Tip Number 3
Showcase your analytical skills by discussing specific examples of how you've turned data into actionable insights in previous roles. This will highlight your ability to contribute to strategy development and campaign planning effectively.
✨Tip Number 4
Prepare to discuss your experience with CRM systems like Salesforce and how you've used them to support sales enablement. Being able to articulate your familiarity with these tools will set you apart as a candidate who can hit the ground running.
We think you need these skills to ace Account Strategist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in account-based marketing (ABM) and strategic marketing. Use keywords from the job description to demonstrate that you meet the specific requirements of the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of ABM strategies and your ability to drive commercial success. Include examples of past campaigns you've worked on and how they align with the company's goals.
Showcase Research Skills: In your application, emphasise your research and analytical skills. Mention any tools or methodologies you use for social listening and market analysis, as these are crucial for the role.
Highlight Collaboration Experience: Demonstrate your experience in working with cross-functional teams and agency partners. Provide examples of how you've successfully collaborated with sales teams to achieve common goals.
How to prepare for a job interview at Blue Square
✨Showcase Your ABM Expertise
Be prepared to discuss your previous experience in account-based marketing. Highlight specific campaigns you've worked on, the strategies you implemented, and the results achieved. This will demonstrate your understanding of the role and your ability to drive commercial success.
✨Research the Company and Industry
Before the interview, take time to research Blue Square and its clients. Understand their market position, recent campaigns, and industry trends. This knowledge will allow you to tailor your responses and show that you're genuinely interested in the company and its goals.
✨Prepare Insightful Questions
Think of thoughtful questions to ask during the interview. Inquire about their current ABM strategies, how they measure success, or what challenges they face in the industry. This shows your strategic thinking and eagerness to contribute to their success.
✨Demonstrate Collaboration Skills
Since the role involves working closely with sales teams and agency partners, be ready to share examples of how you've successfully collaborated in the past. Discuss how you handle feedback and adapt strategies based on team input, showcasing your ability to work well in a cross-functional environment.
