At a Glance
- Tasks: Lead impactful marketing campaigns to drive growth across Europe.
- Company: Join Blue Square, a leader in retail solutions and customer experience.
- Benefits: Earn up to £60,000, enjoy flexible working, and access exclusive perks.
- Other info: Opportunities for development and reasonable adjustments available.
- Why this job: Make a real impact in defence marketing while collaborating with dynamic teams.
- Qualifications: Experience in integrated campaigns and familiarity with CRM tools required.
The predicted salary is between 60000 - 60000 £ per year.
We are seeking a highly execution-focused EMEA Go-To-Market Lead to drive pipeline growth across the UK, Ireland, Spain, Germany, and France. You’ll design and execute high-impact marketing programs that generate qualified leads and directly support revenue growth across public sector, defence, and other regulated enterprise markets. Working closely with sales and US-based teams, you’ll optimise campaigns across multiple channels, accelerate deal cycles, and build strong alignment across regions. This role requires experience navigating complex buying environments and delivering measurable impact in fast-moving, high-accountability settings.
Responsibilities
- Develop and execute integrated demand generation campaigns aligned to defence sales priorities across EMEA.
- Build campaign plans including target accounts, personas (e.g., CIO, CISO, IT Director, Programme Lead, Procurement), messaging, channels, and KPIs.
- Align marketing activities to public sector budget cycles and funding timelines across key European markets.
- Manage end-to-end campaign execution from planning through optimisation.
- Own and deliver against pipeline and marketing-generated opportunity (MGO) targets across defence accounts.
- Support named account and priority defence account strategies in partnership with sales.
- Execute multi-channel demand programs including email marketing, nurture journeys, and paid media (LinkedIn, search, programmatic, industry publications).
- Position HP as a trusted partner in secure, mission-critical environments (e.g., cybersecurity, zero trust, hybrid work, AI, device lifecycle management).
- Track and report on campaign performance, pipeline contribution, MGOs, and ROI.
Qualifications
- Experience in delivering pipeline impact and marketing-generated opportunities.
- Proven experience executing integrated campaigns across events, digital, email, and paid media.
- Familiarity with account-based marketing and working in a named-account sales model.
- Proficiency with CRM and marketing automation tools (e.g., Salesforce, Marketo).
Benefits
- Competitive salary: up to £60,000 per annum.
- Company sick pay + life assurance: 4 times your annual salary.
- Access to a range of discounts and perks across key partners and beyond.
- Development opportunities.
- Flexible working arrangements.
Company
Blue Square combines best-in-class retail solutions, seamless product activation and flexible staffing that empowers brands to maintain control of their customer experience across their distribution channels. Build love. Grow sales. Increase loyalty.
Additional Information
Reasonable adjustments are available. Please contact talent@bluesquare.uk.com if you require any adjustments that would support you throughout the application. The vacancy may close early based on interest or the progression of the role. This advert may not include all assigned duties, responsibilities, or aspects of the role described, and may be amended at any time at the sole discretion of Blue Square. Internal candidates should use their company email address to apply.
Go To Market Lead in Reading employer: Blue Square Group
Blue Square is an exceptional employer that prioritises employee growth and development, offering competitive salaries and a range of benefits including company sick pay and life assurance. With a flexible working culture and a focus on innovative marketing strategies across key European markets, employees are empowered to make a meaningful impact while enjoying a supportive environment that values collaboration and creativity.
StudySmarter Expert Advice🤫
We think this is how you could land Go To Market Lead in Reading
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past campaigns and successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its recent campaigns. Tailor your answers to show how your experience aligns with their goals, especially in the defence sector.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Go To Market Lead in Reading
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Go-To-Market Lead role. Highlight your experience with integrated campaigns and pipeline growth, especially in the public sector and defence markets. We want to see how you’ve made an impact in similar environments!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re the perfect fit for this role. Share specific examples of your past successes in executing marketing strategies and driving leads. Let us know how you align with our mission at StudySmarter.
Showcase Your Skills:Don’t forget to highlight your proficiency with CRM and marketing automation tools like Salesforce and Marketo. We love seeing candidates who can hit the ground running, so make sure we know about your technical skills and campaign management experience!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re keen on joining the StudySmarter team!
How to prepare for a job interview at Blue Square Group
✨Know Your Market
Before the interview, dive deep into the public sector and defence markets in EMEA. Understand the key players, current trends, and challenges. This knowledge will help you demonstrate your expertise and show that you're ready to hit the ground running.
✨Showcase Your Campaign Success
Prepare specific examples of integrated demand generation campaigns you've executed in the past. Highlight the strategies you used, the channels you optimised, and the measurable impact on pipeline growth. Numbers speak volumes, so be ready to share your KPIs!
✨Align with Sales Strategies
Familiarise yourself with how marketing aligns with sales in a named-account model. Be prepared to discuss how you can support sales teams in achieving their goals, especially in complex buying environments. This shows you understand the importance of collaboration.
✨Master the Tools
Brush up on your knowledge of CRM and marketing automation tools like Salesforce and Marketo. Be ready to discuss how you've used these tools to track campaign performance and optimise marketing-generated opportunities. This will demonstrate your technical proficiency and readiness for the role.
