At a Glance
- Tasks: Lead impactful marketing campaigns across Europe to drive growth in defence and public sectors.
- Company: Join Blue Square, a leader in retail solutions and customer experience.
- Benefits: Earn up to £60,000, enjoy flexible working, and access exclusive perks.
- Other info: Opportunities for development and reasonable adjustments available.
- Why this job: Make a real impact in a fast-paced environment while growing your career.
- Qualifications: Experience in marketing campaigns and familiarity with CRM tools required.
The predicted salary is between 60000 - 60000 £ per year.
About the Role
We are seeking a highly execution-focused EMEA Go-To-Market Lead to drive pipeline growth across the UK, Ireland, Spain, Germany, and France. You’ll design and execute high-impact marketing programs that generate qualified leads and directly support revenue growth across public sector, defence, and other regulated enterprise markets. Working closely with sales and US-based teams, you’ll optimise campaigns across multiple channels, accelerate deal cycles, and build strong alignment across regions. This role requires experience navigating complex buying environments and delivering measurable impact in fast-moving, high-accountability settings.
Responsibilities
- Develop and execute integrated demand generation campaigns aligned to defence sales priorities across EMEA.
- Build campaign plans including target accounts, personas (e.g., CIO, CISO, IT Director, Programme Lead, Procurement), messaging, channels, and KPIs.
- Align marketing activities to public sector budget cycles and funding timelines across key European markets.
- Manage end-to-end campaign execution from planning through optimisation.
- Own and deliver against pipeline and marketing-generated opportunity (MGO) targets across defence accounts.
- Support named account and priority defence account strategies in partnership with sales.
- Execute multi-channel demand programs including email marketing, nurture journeys, and paid media (LinkedIn, search, programmatic, industry publications).
- Position HP as a trusted partner in secure, mission-critical environments (e.g., cybersecurity, zero trust, hybrid work, AI, device lifecycle management).
- Track and report on campaign performance, pipeline contribution, MGOs, and ROI.
Qualifications
- Experience in delivering pipeline impact and marketing-generated opportunities.
- Proven experience executing integrated campaigns across events, digital, email, and paid media.
- Familiarity with account-based marketing and working in a named-account sales model.
- Proficiency with CRM and marketing automation tools (e.g., Salesforce, Marketo).
Benefits
- Competitive salary: up to £60,000 per annum.
- Company sick pay + life assurance: 4 times your annual salary.
- Access to a range of discounts and perks across key partners and beyond.
- Development opportunities.
- Flexible working arrangements.
Additional Information: Reasonable adjustments are available. Please contact talent@bluesquare.uk.com if you require any adjustments that would support you throughout the application. The vacancy may close early based on interest or the progression of the role. This advert may not include all assigned duties, responsibilities, or aspects of the role described, and may be amended at any time at the sole discretion of Blue Square. Internal candidates should use their company email address to apply.
GTM Lead employer: Blue Square Group
Blue Square is an exceptional employer that prioritises employee growth and development, offering competitive salaries and a range of benefits including company sick pay and life assurance. With a flexible working culture and a focus on innovative marketing strategies across key European markets, employees are empowered to make a meaningful impact while enjoying a supportive environment that values collaboration and creativity.
StudySmarter Expert Advice🤫
We think this is how you could land GTM Lead
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past campaigns and successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its recent campaigns. Tailor your answers to show how your experience aligns with their goals, especially in the defence sector.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace GTM Lead
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of GTM Lead. Highlight your experience in executing integrated campaigns and driving pipeline growth, especially in the public sector and defence markets. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Share specific examples of your past successes in demand generation and how you’ve navigated complex buying environments. We love a good story!
Showcase Your Metrics:We’re all about measurable impact here at StudySmarter. When detailing your previous roles, include quantifiable achievements like pipeline contributions and ROI from your campaigns. Numbers speak louder than words, so let them do the talking!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining our team. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Blue Square Group
✨Know Your Market
Before the interview, dive deep into the public sector and defence markets in EMEA. Understand the key players, current trends, and challenges. This knowledge will help you demonstrate your expertise and show that you're ready to hit the ground running.
✨Showcase Your Campaign Success
Prepare specific examples of integrated campaigns you've executed in the past. Highlight how these campaigns generated leads and contributed to revenue growth. Use metrics to back up your claims, as numbers speak volumes in this role.
✨Align with Sales Strategies
Familiarise yourself with the sales priorities and strategies of the company. Be ready to discuss how your marketing efforts can align with their goals, especially in a named-account sales model. This shows that you’re not just a marketer but a strategic partner.
✨Master the Tools
Brush up on your knowledge of CRM and marketing automation tools like Salesforce and Marketo. Be prepared to discuss how you've used these tools to optimise campaigns and track performance. This technical know-how can set you apart from other candidates.
