Commercial Field Marketing Manager - Retail/Venue Marketing in Welwyn Garden City

Salary: Up to £50,000 base, plus £5k car allowance and benefits.

Location: Principally will be travelling to different UK sites 2/3 days a week, 1 day from home and 1 day from a site based in Welwyn Garden City. This role requires travel 2-3 days per week to visit sites around the country, so a valid driving license is necessary.

This is a brand new role within a growing UK organisation centred around providing services to young families. It’s part of the marketing team, responsible for creating local marketing plans and strategies for each venue. These tactical local/regional marketing and activation campaigns will be multi-channel in nature, including out of home, digital display media, direct response marketing, retail marketing, and digital, all with the principal focus of driving local brand awareness of the venue, which in turn generates new customer enquiries.

To be successful in this role, you should enjoy being out in the world, speaking with people, spotting patterns, joining the dots, and providing local managers with practical ideas that make a measurable difference in attracting new customers. You will provide them with practical, workable marketing toolkits they can implement at a local level.

What you will be doing:

• You’ll spend a good chunk of your time visiting sites across the UK – as far north as Shropshire and as south as London.
• Sitting with managers of the venues to understand why enquiries are flowing or slowing.
• Figuring out what will help them attract more families and turning interest into engagement, and engagement into bookings.
• Improving visibility in the local area through small scale creative campaigns, partnerships with nearby employers, or clever community outreach ideas.
• Supporting open days and events, helping managers find and organise specialist partners, and creating a network of experts they can draw upon.

What makes this interesting:

• There is a lot of freedom to experiment, and fresh thinking is welcomed.
• The organisation values someone who can take a challenge, break it down, and recommend something practical that fits the local context rather than relying on cookie-cutter solutions.
• You won’t be stuck behind a screen all week; you’ll travel, meet a variety of people, and see first-hand the impact of your ideas.
• You’ll work with a central marketing team that appreciates clear insight from the field.

Who this suits:

• Someone with a solid background in marketing who enjoys being out on the ground rather than confined to strategy documents in an office.
• Experience within Retail Marketing, Marketing/Brand Activation, Local Marketing, Shopper Marketing, and Field Marketing (B2C/D2C) environments.
• Someone who can switch effortlessly between creative problem solving and commercial reasoning.
• Someone who likes meeting people and has the confidence to advise managers who don’t come from a marketing background.
• Someone organised, adaptable, and comfortable travelling to different parts of the UK each week.
• Experience in field marketing, local marketing, community engagement, or multi-site environments will translate well.
• A full UK driving licence is essential, as is the right to live and work in the UK.

Want to Apply? Here’s how:

You can share your LinkedIn profile or email a CV – it doesn’t have to be up to date, we can work on that once you decide you want to take this forward. For a chat and more information, please contact Colin Doree, Recruiter at Blue Pelican, on 01892 507122 or colin@bluepelican.com.