At a Glance
- Tasks: Lead digital marketing strategies and enhance customer journeys across multiple platforms.
- Company: Dynamic multi-brand organisation with a focus on innovation and collaboration.
- Benefits: Competitive salary, hybrid working, and opportunities for professional growth.
- Other info: Join a team that values creativity and offers excellent career advancement.
- Why this job: Shape the digital experience and make a real impact in a fast-paced environment.
- Qualifications: Experience in digital marketing, CMS management, and customer journey optimisation.
The predicted salary is between 60000 - 65000 £ per year.
Location: Welwyn Garden City, hybrid working with three days per week in the office
Circa 60,000 to 65,000 plus benefits
You'll take ownership of the digital experience for a growing, multi-site and multi-brand organisation, helping turn business requirements into effective, joined-up customer journeys. This is broader than a traditional digital marketing role. Alongside website performance, SEO and UX responsibilities, you'll work with teams across the business to understand what they are trying to achieve through new digital capabilities, services and processes.
Your role will be to ask the right questions, understand how the process needs to work and determine the best digital solution. Sometimes that will sit within the website. In other cases, it may work better through the CRM or require integration between multiple systems to provide customers with a seamless experience and one accurate source of information.
You'll translate the requirement into a clear brief for developers, oversee delivery and make sure the finished product works properly within the wider digital estate.
What you'll be doing:
- Owning the website and wider digital development roadmap
- Gathering business requirements and translating them into digital solutions
- Mapping processes and customer journeys before development begins
- Assessing whether functionality should sit within the website, CRM or an integrated solution
- Writing clear briefs, requirements and user stories for development teams
- Managing external developers and SEO specialist agency
- Overseeing testing, releases and quality assurance
- Ensuring new features integrate seamlessly with the existing website and systems
- Improving website UX, conversion and customer journeys
- Managing technical, local and on-page SEO
- Overseeing paid search activity and performance
- Resolving operational website issues, including content, imagery and functionality
Experience you'll bring:
You'll have experience working within a business which needs to connect digital experience with physical to bring things to life for customers, where customer journeys and digital processes need to operate consistently across a complex environment. You should combine digital marketing knowledge with a business analyst mindset. You'll also bring experience of:
- Owning a CMS-led website and digital roadmap
- Briefing and managing development teams or agencies
- Website, CRM or third-party system integrations
- UX, CRO and customer journey optimisation
- SEO, including technical and local search
- Testing, issue resolution and release management
- Analytics and digital performance reporting
Knowledge of managing a CMS would be particularly useful, particularly a headerless one. This role will suit someone who can move comfortably between business requirements, customer experience and technical delivery, taking ownership from initial idea through to a fully functioning digital solution.
Sales/marketing manager - Leidinggevende in Stevenage employer: Blue Pelican
As a Sales/Marketing Manager at our Welwyn Garden City location, you'll thrive in a dynamic and supportive work culture that prioritises employee growth and collaboration. With hybrid working options and a competitive salary package, we empower you to take ownership of your projects while providing opportunities for professional development and innovation in a multi-brand environment. Join us to make a meaningful impact on customer journeys and digital experiences in a company that values creativity and teamwork.
StudySmarter Expert Advice🤫
We think this is how you could land Sales/marketing manager - Leidinggevende in Stevenage
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Blue Pelican and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Blue Pelican are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Blue Pelican on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Blue Pelican. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Sales/marketing manager - Leidinggevende in Stevenage
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Blue Pelican. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Blue Pelican:Show us that you’ve done your homework! In your application, briefly mention what you admire about Blue Pelican’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Blue Pelican
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Blue Pelican will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Blue Pelican, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
