At a Glance
- Tasks: Manage and optimise PPC campaigns across Google and Microsoft Ads for a high-profile brand.
- Company: Join a dynamic hospitality and leisure company with a strong marketing operation.
- Benefits: Up to £52,000 salary, 15% bonus, pension, life assurance, and lifestyle perks.
- Other info: Great opportunity for career progression in a supportive environment.
- Why this job: Step up into a managerial role with coaching from industry experts and real ownership.
- Qualifications: Hands-on PPC experience, especially with Google Ads; eagerness to grow into leadership.
The predicted salary is between 52650 - 64350 £ per year.
Location: Hemel Hempstead, hybrid, 3 days per week
Salary: Up to 52,000 + 15% bonus + benefits
This is a PPC Manager role with proper scale behind it. Large budgets. 2 big revenue lines in a dynamic, fast-moving ‘trading’ type of industry. Working with a high-profile consumer brand. Where paid search has a direct line into commercial performance.
The important part is this: they are not looking for someone who has already done everything. This role is aimed at someone who has built strong hands-on PPC capability, probably at Senior Executive level or maybe stepped into management already, but only just entered into that journey, and you’re looking to mature your career down that line. Wanting more ownership, more strategic involvement, and the chance to develop into a broader paid search leadership role over time.
You’ll be joining a business that runs its paid search activity in-house, so this is not a light-touch supplier management role. You’ll be close to the platforms, the numbers, the campaigns and the decisions. You’ll be expected to understand what is happening in the account, why performance is moving, where the opportunity sits, and how to communicate that clearly to the wider business.
You’ll also be working closely with, and learning from, a highly experienced Head of Search Marketing who has been recognised by Google as one of the leading people in this space. So there is structure, coaching and senior support around you, but also enough room to step up and take ownership.
The business itself operates in the hospitality and leisure space, with a well-known consumer brand and a sizeable marketing operation. Campaigns are large, commercially important and often complex, spanning different products, trading periods and customer journeys.
If you want the next step in PPC without being thrown in unsupported, this is a very strong chance to achieve that.
What you’ll be doing
- Take on day-to-day ownership of PPC campaign activity across Google and Microsoft Ads, helping manage performance across a sizeable paid search estate.
- Managing and optimising PPC campaigns across Google Ads and Microsoft Ads.
- Working across campaign types including Search, Performance Max and AI Max.
- Using automated bidding strategies, particularly around ROAS and commercial return.
- Supporting budget management across daily, weekly, monthly and quarterly cycles.
- Monitoring performance trends and identifying opportunities to improve efficiency, scale and profitability.
- Working with SA360 and wider paid search tools to manage campaign structure, performance and reporting.
- Translating campaign data into clear recommendations for senior marketing stakeholders.
- Supporting planning around seasonal trading periods, product priorities and wider marketing activity.
- Helping shape testing plans across creative, bidding, audiences, landing pages and campaign structure.
- Working closely with internal teams across digital, brand, analytics and commercial functions.
- Gradually taking on more ownership of planning, reporting and stakeholder management as the role develops.
This is not just “keep the campaigns ticking over”. The expectation is that you’ll grow into someone who can take a more active role in decision-making, performance planning, people or channel leadership.
What they’re looking for
- A solid grounding in PPC and paid search campaign management, with enough hands-on experience to be credible around performance, platform set-up, optimisation and analysis.
- Likely operating as a Senior PPC Executive, Senior Paid Search Executive, PPC Specialist or similar, either agency-side or in-house.
- Strong hands-on PPC experience across Google Ads.
- Experience with Microsoft Ads would be useful.
- Good working knowledge of SA360.
- Exposure to Performance Max, AI Max and automated bidding strategies.
- A strong grasp of budget pacing, ROAS, CPA, conversion performance and campaign efficiency.
- Confidence working with spreadsheets, dashboards and performance data.
- Experience using Google Analytics or similar analytics tools.
- The ability to spot patterns in data and turn them into useful action.
- Clear communication skills, especially when explaining performance to non-technical stakeholders.
- A genuine appetite to step into a bigger remit, not just maintain what already exists.
- You do not need to be the finished article. What matters more is that you have the technical base, commercial curiosity and maturity to grow into a management-level PPC role.
Why this role?
This is a good fit for someone who feels they have outgrown pure execution, but is not necessarily being given enough room to progress where they are now.
You’ll get:
- A genuine step up into a PPC Manager title.
- Exposure to large-scale budgets and more complex campaign structures.
- A clear pathway towards broader strategic ownership.
- Coaching from a very experienced Head of Search Marketing.
- The chance to work in-house for a recognisable consumer brand.
- More visibility across commercial planning, trading performance and senior stakeholder conversations.
- A business that invests in learning, development and long-term progression.
- It is a role with enough stretch to be interesting, but enough support to make that step realistic.
Package
Up to 52,000 base salary, 15% bonus, Pension, Life assurance, Discount platform covering holidays, utilities, retail and more, EV car scheme, Additional lifestyle and wellbeing benefits.
Want to apply?
You must have the right to live and work in the UK. You can share your LinkedIn profile, but please make sure it includes more than just job titles, or email across a CV.
For a chat and more information, contact: Colin Doree Recruiter | Blue Pelican 01892 507122
PPC Manager in Stevenage employer: Blue Pelican
Blue Pelican is an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration in the heart of Welwyn Garden City. With a strong focus on employee growth, we provide comprehensive benefits including generous leave, healthcare, and stock options, ensuring our team members feel valued and motivated to excel in their roles. Join us to be part of a forward-thinking company where your contributions directly impact our success and customer engagement strategies.
StudySmarter Expert Advice🤫
We think this is how you could land PPC Manager in Stevenage
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Blue Pelican and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Blue Pelican are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Blue Pelican on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Blue Pelican. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace PPC Manager in Stevenage
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Blue Pelican. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Blue Pelican:Show us that you’ve done your homework! In your application, briefly mention what you admire about Blue Pelican’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Blue Pelican
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Blue Pelican will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Blue Pelican, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.