At a Glance
- Tasks: Lead lifecycle marketing for holiday campaigns, driving customer engagement and revenue.
- Company: Dynamic company in the travel industry with a focus on customer experience.
- Benefits: Competitive salary, hybrid work, 25 days holiday, and discounts on holidays.
- Other info: Opportunity to mentor a team and grow within a supportive environment.
- Why this job: Combine creativity and strategy to make holidays unforgettable for customers.
- Qualifications: Experience in CRM marketing and strong analytical skills required.
The predicted salary is between 48000 - 55000 £ per year.
Salary: 48,000 – 55,000 + 15% bonus + benefits
Location: Hertfordshire
Working pattern: Hybrid, 3 days in office. Parking available on site.
As the CRM Marketing Manager, your role will be owning the lifecycle marketing programme for their holiday segment – sitting at the intersection of CRM strategy, campaign execution and commercial impact. You will have responsibility for the technical build, test, deployment and optimisation of CRM journeys, as well as developing new campaign concepts and CRM strategies that could yield value for the programme overall.
You’ll manage an experienced CRM Executive, responsible for their development and growth in the business. You will report to the head of division and work within a wider CRM function of 7. This is a commercially focused role, aiming to drive customer engagement and incremental revenue through data-led marketing programmes covering the whole consumer lifecycle.
You will lead the delivery of lifecycle communications across channels such as email, app and direct messaging, leveraging rich data sets to create highly personalised journeys that guide customers from initial inspiration through booking, in-stay engagement and future re-booking.
The Role:
- Oversee the planning, build and optimisation of lifecycle campaigns that support holiday sales and customer engagement across the full booking and re-booking journey.
- Work closely with commercial, digital and brand teams to translate trading priorities into targeted campaigns while continually identifying opportunities to improve performance through personalisation, automation and testing.
Key Responsibilities:
- Lifecycle Campaign Strategy and Delivery: Develop and implement lifecycle marketing initiatives that drive bookings, ancillary sales and repeat visits. Build and optimise automated journeys across key stages of the customer lifecycle including pre-booking, post-booking, during stay and re-engagement. Deliver personalised campaigns across channels such as email, app messaging and SMS. Ensure campaigns are delivered accurately and on time from concept through to execution.
- CRM Operations and Platform Management: Build and manage customer journeys within a CRM/CDP environment (Bloomreach preferred). Implement behavioural triggers and always-on lifecycle programmes. Analyse campaign performance and identify opportunities for optimisation and incremental revenue. Use segmentation and personalisation to deliver more relevant communications at scale.
- Commercial and Strategic Contribution: Translate trading priorities into CRM campaigns that support holiday sales, upgrades and ancillary purchases. Develop new campaign concepts and lifecycle initiatives that increase engagement and customer value. Use data and customer insight to answer commercial questions and guide campaign planning.
- Stakeholder Collaboration: Work closely with teams across marketing, digital, data and commercial functions. Present campaign plans, insights and results to senior stakeholders. Support wider marketing activity by ensuring CRM integrates effectively with paid and owned channels.
What We’re Looking For:
We are looking for someone who combines technical CRM expertise with commercial thinking. You should feel comfortable both building campaigns and shaping the strategy behind them.
Experience:
- Proven experience delivering CRM or lifecycle marketing campaigns end-to-end.
- Strong experience working with an ESP or marketing automation platform.
- Experience building automated customer journeys and personalised communications.
- Background in hospitality, leisure, travel or another customer-centric industry is highly desirable.
Technical knowledge:
- Experience with Bloomreach is highly desirable - Other platforms such as Salesforce Marketing Cloud, Braze or similar ESPs will also be considered.
- Working knowledge of HTML/CSS for email, JSON for App push.
Skills:
- Strong understanding of customer lifecycle marketing and behavioural triggers.
- Ability to translate commercial goals into effective CRM campaigns.
- Analytical mindset with a focus on optimisation and performance improvement.
- Confident communicator who can explain campaign strategy and results to stakeholders.
- Comfortable working in a fast-moving commercial environment.
- Experience managing people is beneficial, but experience in mentoring and developing more junior talent will be a minimum need.
Benefits:
- 48,000 – 55,000 base salary.
- 15% performance based bonus.
- Hybrid working (3 days in the office).
- On-site parking available.
- 25 days holiday (plus option to buy/sell more).
- Pension scheme.
- Life assurance.
- Enhanced maternity/paternity leave.
- EV car leasing scheme (via salary sacrifice).
- Discounted holiday stays, retail discount scheme, discounted utilities, etc.
Want to Apply? Here’s how:
Applicants must have the right to live and work in the UK. You can share your LinkedIn profile or email me a CV – it doesn’t have to be up to date, we can work on that once you decide you want to take this forward. For a chat and more information please contact me.
CRM Marketing Manager in Stevenage employer: Blue Pelican
As a Sales/Marketing Manager at our Welwyn Garden City location, you'll thrive in a dynamic and supportive work culture that prioritises employee growth and collaboration. With hybrid working options and a competitive salary package, we empower you to take ownership of your projects while providing opportunities for professional development and innovation in a multi-brand environment. Join us to make a meaningful impact on customer journeys and digital experiences in a company that values creativity and teamwork.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Marketing Manager in Stevenage
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Blue Pelican and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Blue Pelican are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Blue Pelican on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Blue Pelican. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Marketing Manager in Stevenage
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Blue Pelican. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Blue Pelican:Show us that you’ve done your homework! In your application, briefly mention what you admire about Blue Pelican’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Blue Pelican
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Blue Pelican will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Blue Pelican, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
