At a Glance
- Tasks: Launch and optimise Paid Social campaigns on Meta, TikTok, and Snapchat.
- Company: Join a growing iGaming business with a focus on innovative marketing strategies.
- Benefits: Up to £42,000 salary, 10% bonus, private healthcare, and hybrid working.
- Other info: Enjoy a dynamic work environment with opportunities for professional growth.
- Why this job: Take ownership of campaigns and make a real impact in international markets.
- Qualifications: Hands-on Paid Social experience and strong analytical skills required.
The predicted salary is between 57000 - 60000 £ per year.
This is a good opportunity for someone who already has a solid grounding in Paid Social and is ready to take on more responsibility, bigger budgets and broader international exposure. You'll be joining a growing iGaming business where Paid Social is an important commercial channel, working as part of a specialist team across several international markets. The role is hands-on and will see you building, launching, optimising and reporting on campaigns across platforms including Meta, TikTok and Snapchat. You'll have ownership of your own campaigns and markets, while working closely with more senior members of the team on wider strategy, testing and performance.
What you'll be doing
- Supporting Paid Social activity across both brand and acquisition campaigns, with responsibility for:
- Building and launching campaigns across Meta, TikTok and Snapchat
- Managing budgets and monitoring performance
- Optimising audiences, bidding, placements and creative
- Producing regular reports and pulling out the key insights
- Supporting campaigns across a number of international markets
- Coordinating creative assets and campaign requirements
- Checking tracking, links, tagging and landing pages
- Working with teams across brand, creative, data, CRM and digital
- Spotting opportunities to improve campaign performance and efficiency
A big part of the role will be understanding what is driving performance. You'll need to be comfortable looking at the data, identifying what has changed and making sensible recommendations on what should be tested or adjusted next. Creative will also play an important part. You'll work with internal teams to test different formats, messages and audiences, then use the results to help shape future activity. As the campaigns run across several markets, you'll also need to appreciate that the same approach will not always work everywhere. Audience behaviour, creative response and market performance can vary significantly, so campaigns will need to be adapted accordingly. This would suit someone who knows their way around the platforms, enjoys the detail and is ready for a role with more scale, responsibility and the opportunity to learn more of the technical intricacies of paid social which the iGaming industry is particularly proficient at exploiting when it comes to performance.
What we're looking for
- You'll already have hands-on Paid Social experience, either from an agency or an in-house marketing team. You'll ideally have:
- Experience using Meta Ads Manager
- Some exposure to TikTok, Snapchat or similar platforms
- Experience managing multiple campaigns and budgets
- Strong Excel and reporting skills
- A good understanding of campaign optimisation
- Some knowledge of tracking, tagging and attribution
- Good attention to detail
- The confidence to talk through performance and recommendations
Experience with Google Tag Manager, AppsFlyer, Tableau or similar tools would be useful, although it is not essential.
Salary and benefits
- Up to £42,000 base salary
- 10% annual bonus
- Hybrid working, with 3 days in the London office
- Private healthcare
- Life insurance
- Pension scheme
- 24 days' annual leave, increasing with service
- Regular company events and team activities
Applicants must have the right to live and work in the UK.
Senior Paid Social Executive employer: Blue Pelican
Blue Pelican is an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration in the heart of Welwyn Garden City. With a strong focus on employee growth, we provide comprehensive benefits including generous leave, healthcare, and stock options, ensuring our team members feel valued and motivated to excel in their roles. Join us to be part of a forward-thinking company where your contributions directly impact our success and customer engagement strategies.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Paid Social Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Blue Pelican and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Blue Pelican are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Blue Pelican on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Blue Pelican. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Paid Social Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Blue Pelican. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Blue Pelican:Show us that you’ve done your homework! In your application, briefly mention what you admire about Blue Pelican’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Blue Pelican
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Blue Pelican will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Blue Pelican, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
