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For Companies At a Glance
- Tasks: Lead product marketing strategy and unify messaging across diverse tech offerings.
- Company: Join an international tech company transforming through acquisitions and innovation.
- Benefits: Enjoy a hybrid work model with competitive day rates and a dynamic work environment.
- Why this job: Be part of a pivotal transformation, shaping strategies that impact multiple sectors.
- Qualifications: Experience in B2B tech product marketing and navigating business transformations required.
- Other info: Contract role for 10 months with flexible working arrangements.
The predicted salary is between 48000 - 72000 £ per year.
Senior Manager, Product Marketing (Contract) – London (Hybrid)
Location: Central London – Hybrid (4 office days per month)
Contract Length: 10 months (Full-time)
Day Rate: £400 – £550 (inside IR35)
The Opportunity
An international technology business is undergoing an exciting transformation following multiple acquisitions. As they integrate product and service offerings, they are looking for a Senior Product Marketing Manager to bring clarity and cohesion to their product marketing strategy and go-to-market approach as they realise harmonisation of product portfolios across their new broader portfolio of offerings post-acquisition.
This role is perfect for you if you’re someone who understands how to align product positioning, sales enablement, and marketing strategy during times of change. You’ll play a key role in harmonising messaging, refreshing GTM strategies, and developing sales materials which both adjusts for existing portfolios, as well as creating pathways for cross-selling and upselling initiatives across the new, broader array of service offerings.
The solutions they provide cover a multitude of sectors, including FS, retail, legal, governments, hospitality, and leisure, and includes managed services, cloud infrastructure, IT security, unified communications, and more.
Key Responsibilities
- Unify Product Messaging – Develop clear, compelling value propositions that align multiple product and service portfolios.
- Sales Enablement – Create battlecards, objection-handling guides, sales decks, and marketing collateral to empower commercial teams.
- Go-To-Market Strategy – Refine and adapt GTM plans to maximise opportunities across the expanded offering.
- Market & Competitive Analysis – Conduct research to ensure strong market positioning and differentiation.
- Stakeholder & Agency Management – Work cross-functionally with marketing, sales, and product teams while managing external partners.
- Marketing alignment post M&A Integration – Define and document best practices for bringing together product marketing strategies post-acquisition.
- Content & Campaign Development – Support content creation, webinars, and campaigns to drive customer engagement.
- Establish and document best practices – Create a set of guidelines and principles for product marketing strategies as a kind of ‘how to guide’ following any future M&A’s and required product integrations.
Who We’re Looking For
- B2B Tech Product Marketing Specialist – Highly experienced in product marketing within IT services or technology businesses targeting B2B markets.
- Commercially Minded – Able to demonstrate experience in translating complex technical solutions into compelling sales and marketing narratives.
- Change-Oriented – Have experience of navigating businesses through transformation, including mergers and acquisitions.
- Sales Enablement Expert – Skilled in developing sales tools and marketing materials that drive engagement and revenue.
- Insight and Competitor Analysis – Able to leverage data and insights to create positioning, identify opportunities, and translate them into informed decisions which enable you to help products stand out from crowded and competitive markets.
- Strategic & Hands-On – Comfortable setting high-level strategy while also executing on key initiatives.
Able to work in the UK unrestricted.
Want to Apply? Here’s how:
You can share your LinkedIn profile or email me a CV – it doesn’t have to be up to date, we can work on that once you decide you want to take this forward.
Or, for a chat and more information please contact me on:
Colin Doree
Blue Pelican – Recruiter
#J-18808-Ljbffr
Senior Manager, Product Marketing (Contract) – London (Hybrid) employer: Blue Pelican
Contact Detail:
Blue Pelican Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Manager, Product Marketing (Contract) – London (Hybrid)
✨Tip Number 1
Familiarize yourself with the latest trends in B2B tech product marketing. Understanding current market dynamics and how they affect product positioning will help you stand out as a candidate who is not only knowledgeable but also proactive in adapting to changes.
✨Tip Number 2
Network with professionals in the industry, especially those who have experience in M&A integrations. Engaging with others who have navigated similar transformations can provide you with valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully developed sales enablement tools in previous roles. Being able to articulate your hands-on experience will demonstrate your capability to contribute immediately to the team.
✨Tip Number 4
Research the company’s recent acquisitions and their impact on the product portfolio. Showing that you understand their current challenges and opportunities will position you as a strategic thinker who can add value from day one.
We think you need these skills to ace Senior Manager, Product Marketing (Contract) – London (Hybrid)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in B2B tech product marketing, especially within IT services. Focus on your achievements in sales enablement and how you've navigated businesses through transformations.
Craft a Compelling Cover Letter: Write a cover letter that clearly articulates your understanding of the role and how your skills align with the company's needs. Emphasize your experience with mergers and acquisitions and your ability to create effective go-to-market strategies.
Showcase Relevant Projects: Include specific examples of past projects where you developed sales tools or marketing materials that drove engagement and revenue. This will demonstrate your hands-on experience and strategic mindset.
Highlight Market Analysis Skills: Discuss your experience in conducting market and competitive analysis. Provide examples of how you've used data to inform product positioning and identify opportunities in crowded markets.
How to prepare for a job interview at Blue Pelican
✨Understand the Company’s Transformation
Make sure to research the company's recent acquisitions and how they are integrating their product and service offerings. Being able to discuss this transformation will show your understanding of the current market landscape and how you can contribute to their product marketing strategy.
✨Showcase Your B2B Tech Experience
Prepare examples from your past roles that highlight your experience in product marketing within IT services or technology businesses. Be ready to discuss how you've successfully translated complex technical solutions into compelling narratives that drive sales.
✨Demonstrate Change Management Skills
Since the role involves navigating through transformation, be prepared to share specific instances where you've managed change, particularly during mergers and acquisitions. Highlight your ability to adapt strategies and align teams during these transitions.
✨Prepare for Sales Enablement Discussions
Familiarize yourself with the types of sales tools and marketing materials that empower commercial teams. Be ready to discuss your experience in creating battlecards, objection-handling guides, and other collateral that drives engagement and revenue.
