At a Glance
- Tasks: Lead customer journeys and lifecycle strategies across multiple European markets.
- Company: Rapidly growing fintech focused on supporting small and medium-sized businesses.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Other info: Join a culture dedicated to helping local businesses thrive.
- Why this job: Shape impactful customer experiences and drive innovation in lifecycle marketing.
- Qualifications: Experience in lifecycle marketing, data analysis, and CRM platforms like Braze.
The predicted salary is between 80000 - 95000 £ per year.
Location: Central London | Hybrid, 3 days a week
Salary: £80,000 to £95,000 base plus benefits
Are you the kind of CRM leader who is equally comfortable shaping the big picture and getting into the detail? Someone who can lead the thinking behind new customer journeys and automations, particularly around product launches, market expansion, personalisation, content and data. This is a senior individual contributor role for someone who knows what excellent lifecycle marketing looks like and has the technical curiosity to build it.
You’ll own CRM and lifecycle strategy across multiple European markets, covering the full customer journey from lead conversion and onboarding through to activation, product adoption, cross-sell, retention and win-back. Using behavioural, transactional and product data, you’ll identify where customers are getting stuck, where value is being missed and where better journeys or stronger personalisation could make a measurable difference.
What you’ll be doing:
- Designing sophisticated, multi-channel customer journeys
- Developing segmentation and personalisation strategies
- Identifying lifecycle opportunities through customer and product data
- Setting standards for journey design, testing and measurement
- Connecting CRM activity to revenue, activation and retention
- Working closely with Product, Data, Analytics and regional marketing teams
- Improving how Braze, Snowflake, Amplitude and other platforms work together
- Exploring how AI and automation can improve speed, quality and efficiency
- Raising the standard of journey design and CRM execution across the wider team
This is not a role for someone who wants to sit above the platform. You’ll need to be comfortable creating complex Braze Canvases and working with Decisioning Studio, Liquid, Connected Content, API-triggered campaigns, dynamic content, event-based segmentation and experimentation. You do not need to be a developer, but you should understand how the technology works, what it can do and how to get more from it. You’ll also be genuinely interested in emerging martech and AI tools.
The business:
The company is a rapidly growing fintech focused on supporting small and medium-sized businesses. It has attracted more than £1 billion in investment and is expanding into new international markets, while launching a growing range of products and services. You’ll provide much of the strategic thinking behind the customer journeys and lifecycle programmes that support those launches and help customers adopt new products successfully.
What they’re looking for:
You’ll probably come from fintech, insurtech, a digital marketplace or another technology-led business with high volumes of customer data and mature automation. Experience from delivery platforms, mobility services, subscription businesses or digital financial services would also translate well. You’ll need to demonstrate that you have:
- Owned an end-to-end lifecycle strategy
- Designed complex journeys across multiple channels
- Used customer data to uncover commercial and customer experience opportunities
- Built meaningful personalisation into CRM programmes
- Worked deeply with Braze or a comparable platform such as SFMC or Bloomreach
- Introduced AI-enabled tools into your own workflow and shown how they improved quality, speed or performance
- Partnered effectively with Product, Data and Analytics teams
- Measured CRM activity against revenue, activation or retention
- Used experimentation to prove incremental impact
- Worked across multiple countries or markets
This role should suit someone who has reached a senior level through expertise rather than headcount. Someone who still enjoys getting into the platform, interrogating the data and testing whether an idea actually works. Applicants must have the right to live and work in the UK.
Senior Lifecycle Marketing Manager employer: Blue Pelican
Blue Pelican is an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration in the heart of Welwyn Garden City. With a strong focus on employee growth, we provide comprehensive benefits including generous leave, healthcare, and stock options, ensuring our team members feel valued and motivated to excel in their roles. Join us to be part of a forward-thinking company where your contributions directly impact our success and customer engagement strategies.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Lifecycle Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Blue Pelican and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Blue Pelican are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Blue Pelican on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Blue Pelican. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Lifecycle Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Blue Pelican. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Blue Pelican:Show us that you’ve done your homework! In your application, briefly mention what you admire about Blue Pelican’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Blue Pelican
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Blue Pelican will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Blue Pelican, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
