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- Tasks: Create and optimise digital customer journeys using Salesforce Marketing Cloud.
- Company: Join a leading insurance giant transforming CRM capabilities.
- Benefits: Competitive salary, bonus, 25 days leave, healthcare, and pension.
- Why this job: Be part of a team innovating customer experiences with cutting-edge technology.
- Qualifications: Experience in CRM Automation with Salesforce and understanding of regulated environments.
- Other info: Hybrid work model with opportunities for career growth and development.
The predicted salary is between 45000 - 60000 £ per year.
Term: 12-month contract - with the team having at least a 3 year roadmap ahead of it
Salary: £45k to £60k plus bonus, 25 days leave, good pension, healthcare, life assurance, etc.
Location: Hybrid, two days a week in office, which can be in either Bournemouth or Bristol offices
The team you’ll be joining is mid transformation of CRM journeys for this insurance giant. You’ll join a team of 8 who are supporting the creation of these new customer journeys and CRM workflows, within Salesforce Marketing Cloud. With this role leaning into the technical side of the platform, handling the build and creation of said journeys, implementing dynamic content within complex customer communications across both promotional and operational communication journeys.
Because this sits within insurance, there’s a heavier emphasis on regulations within dynamic content being served. Think things like policy pricing, medical exclusions, underwriting terms which need to be applied – all at an individual level and how that’s delivered at scale through automation. This team are building a whole new ‘next generation’ of CRM capability for the business. Looking to level up the sophistication of CRM journeys and automation. Which will include testing AI capabilities too within Salesforce.
With all this comes the need for testing – both through logic specs, considering what should appear and why on communications, as well as whether dynamic content is pulling through correctly into the final communications. So having a solid understanding in how to create and implement effective test and learn strategies will be important.
What you’ll be involved in:
- Creating, testing and improving digital customer journeys across the Salesforce Marketing Cloud ecosystem
- Working with BA and tech teams to align workflows, architecture and product requirements
- Translating commercial objectives into clear, usable CRM objectives and comms
- Shaping propositions for new capabilities and guiding them from idea to launch
- Using insight from customer behaviour, brokers and performance data to refine CRM journeys, customer comms and enhance CRM journeys
- Spotting friction points and recommending changes that will lift engagement and enhance the customer experience
- Keeping delivery on track across product, digital, engineering and operational teams
What helps you succeed here:
- Experience within CRM Operations/CRM Automation working with Salesforce/SFMC
- Confidence turning data, research and customer behaviour into sophisticated CRM journeys
- Experience of the above within a regulated environment – financial service, utilities, insurance, healthcare, telecoms, etc.
- Good understanding of creating, testing and optimising sophisticated customer journey comms which utilise dynamic content
- The ability to simplify technical detail for stakeholders and keep teams aligned
- Curiosity, structure and a habit of nudging things forward even when the detail is evolving
Want to Apply? Here’s how:
Applicants must have the right to live and work in the UK. You can share your Linkedin profile or email me a CV – it doesn’t have to be up to date, we can work on that once you decide you want to take this forward. Or, for a chat and more information please contact me on: Colin Doree Recruiter | Blue Pelican 01892 507122 colin@bluepelican.com
CRM Marketing Automation Manager (Salesforce) in Royal Tunbridge Wells employer: Blue Pelican
Contact Detail:
Blue Pelican Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Marketing Automation Manager (Salesforce) in Royal Tunbridge Wells
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those already working in CRM or Salesforce. A casual chat can lead to insider info about job openings and even referrals.
✨Tip Number 2
Show off your skills! If you’ve got experience with CRM automation or Salesforce, create a portfolio showcasing your best work. This could be case studies or examples of successful campaigns you've managed.
✨Tip Number 3
Prepare for the interview by diving deep into the company’s CRM strategies. Understand their current customer journeys and think about how you can contribute to their transformation. Bring fresh ideas to the table!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team and ready to take on the challenge.
We think you need these skills to ace CRM Marketing Automation Manager (Salesforce) in Royal Tunbridge Wells
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of CRM Marketing Automation Manager. Highlight your experience with Salesforce and any relevant projects that showcase your skills in creating customer journeys and handling dynamic content.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you're the perfect fit for this role. Share specific examples of how you've improved CRM processes in the past, especially in regulated environments like insurance or finance.
Showcase Your Technical Skills: Since this role leans into the technical side of Salesforce, don’t shy away from detailing your technical expertise. Mention any experience you have with automation, testing strategies, and how you've used data to enhance customer communications.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates!
How to prepare for a job interview at Blue Pelican
✨Know Your Salesforce Inside Out
Make sure you brush up on your Salesforce Marketing Cloud knowledge. Understand how to create and implement customer journeys, especially focusing on dynamic content and automation. Be ready to discuss specific examples of how you've used Salesforce in previous roles.
✨Understand the Regulations
Since this role is within a regulated environment, it's crucial to familiarise yourself with the relevant regulations in insurance. Be prepared to talk about how you've navigated compliance in past projects and how you would apply that knowledge to this new role.
✨Showcase Your Testing Strategies
Highlight your experience with testing and optimising customer journeys. Prepare to discuss specific test and learn strategies you've implemented, and how they improved engagement or performance metrics in your previous roles.
✨Communicate Clearly and Confidently
You'll need to simplify technical details for stakeholders, so practice explaining complex concepts in straightforward terms. During the interview, demonstrate your ability to keep teams aligned and how you’ve successfully nudged projects forward in the past.
