At a Glance
- Tasks: Manage and optimise programmatic campaigns to drive high-quality traffic and results.
- Company: Join a major UK consumer brand in the leisure and hospitality sector.
- Benefits: Competitive salary, 12% bonus, hybrid working, and onsite parking.
- Other info: Opportunity for career growth into broader performance marketing roles.
- Why this job: Gain hands-on experience with big budgets and make a real impact on performance marketing.
- Qualifications: Experience in programmatic campaigns and familiarity with DV360 required.
The predicted salary is between 32000 - 38000 ÂŁ per year.
Salary: ÂŁ32,000 to ÂŁ38,000 base + 12% bonus and benefits
Location: Hemel Hempstead
Working setup: Hybrid (3 days in office) | Onsite parking
If youâre happiest when youâre deep in platforms, pulling levers that shift performance of digital campaigns, this one will feel like home. If youâve maybe begun your career agency side working in a specialist programmatic executive remit, and your next step is either Snr Exec or Account Management, it will seem like more of the same, just with a higher degree of autonomy. This opportunity is with a major UK consumer brand in the leisure and hospitality space working as part of their performance marketing function.
Whilst their immediate need is to find someone whose principal expertise lies within programmatic campaigns (both display and video), working with DV360, the role itself will expand upon this and give you the opportunity to learn paid social as part of your career growth. This will ultimately be your first potential step from single channel specialist into a broader âperformance marketingâ direction.
The immediate gap, and value youâll bring to the team will be your experience in Programmatic campaigns â this will be from the hands-on set up, running, monitoring, optimisation and reporting â so everything youâd expect from a technical perspective and so needs someone who really is fluent with a platform like DV360 in order to deliver effectively.
You will be trained on Paid Social campaigns, and the relevant platforms theyâre built and executed over. Both campaign channels will have a clear focus on driving high-quality traffic and strong outcomes, not vanity metrics. These guys tend to play with big budgets across their performance marketing channels (in the 8 digit space), so you can expect the campaigns youâll be working on are going to be highly visible.
What that tends to look like day-to-day:
- Planning, launching and optimising Programmatic activity with clear performance goals
- Managing campaigns across key platforms including DV360, Campaign Manager and Google Ads
- Monitoring pacing, budgets and delivery, then making smart changes based on what the data is saying
- Working with creative and brand stakeholders so messaging, formats and assets are fit for purpose (and actually drive results)
- Keeping reporting useful and actionable: performance updates, insights, learnings, and next steps
- Supporting Paid Social activity where needed, but with the role weighted clearly towards Programmatic
- Partnering with a senior channel lead, learning fast and contributing to how the channel evolves
This isnât one of those roles where Programmatic sits in the background as an afterthought. Itâs central, visible, and taken seriously.
Youâll get:
- Proper ownership in Programmatic campaigns, not just âassistingâ
- A chance to become sharper on optimisation, testing and measurement
- Exposure to wider commercial thinking, not just platform work
Youâll like this role because it has momentum. Youâre not being hired to âmaintainâ. Youâre being hired to improve and grow the channels, and youâll be surrounded by teams that care about creative quality and performance insight.
If youâre thinking longer-term, this role sets you up nicely for:
- Stepping into broader channel ownership
- Developing stronger commercial confidence
- Becoming a more rounded performance marketer (Paid Social + Programmatic is a strong combo)
What weâre looking for:
- A couple of years commercial experience with hands-on Programmatic campaign skills in a Consumer facing industry
- Sound knowledge of DV360 â knowledge of Campaign Manager, and Google Ads is a plus
- Strong with numbers and genuinely comfortable working with data day to day
- Organised, detail-focused, and able to keep campaigns running cleanly
- Confident using Excel and reporting performance clearly
- Comfortable dealing with multiple stakeholders (and keeping things moving)
Bonus points if youâve worked in a fast-paced consumer brand environment, or even from a digital agency doing this for a client, or maybe even have a broader view of digital marketing beyond your core channels.
Working pattern & package:
- Hybrid working: 3 days a week in the office, 2 from home
- ÂŁ32,000 to ÂŁ38,000 base
- 12% bonus, Pension, Healthcare, Holiday discounts and additional benefits
- Onsite parking available
Want to Apply? Hereâs how:
Applicants must have the right to live and work in the UK. You can share your Linked-in profile or email me a CV â it doesnât have to be up to date, we can work on that once you decide you want to take this forward. Or, for a chat and more information please contact me.
Programmatic Marketing Executive employer: Blue Pelican
Contact Detail:
Blue Pelican Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Programmatic Marketing Executive
â¨Tip Number 1
Get your networking game on! Reach out to people in the industry, especially those who work in programmatic marketing. A casual chat can lead to opportunities you might not find on job boards.
â¨Tip Number 2
Show off your skills! If you've got experience with DV360 or similar platforms, make sure to highlight that in conversations. Share specific examples of campaigns you've worked on and the results you achieved.
â¨Tip Number 3
Donât just apply anywhere; focus on companies that excite you! Use our website to find roles that match your vibe and values. Tailor your approach to each company to show you're genuinely interested.
â¨Tip Number 4
Prepare for interviews by brushing up on your data skills. Be ready to discuss how youâve used data to optimise campaigns. This will show youâre not just a numbers person but someone who can drive real results.
We think you need these skills to ace Programmatic Marketing Executive
Some tips for your application đŤĄ
Show Your Passion for Programmatic: When you're writing your application, let your enthusiasm for programmatic marketing shine through. Talk about your hands-on experience with platforms like DV360 and how you've optimised campaigns in the past. We want to see that youâre not just ticking boxes but genuinely excited about the role!
Be Data-Driven: Since this role is all about performance, make sure to highlight your comfort with numbers and data analysis. Share specific examples of how you've used data to drive campaign success. We love candidates who can turn insights into action, so donât hold back on the details!
Tailor Your CV and Cover Letter: Donât send a generic CV! Tailor your application to reflect the skills and experiences that match the job description. Mention your experience in consumer-facing industries and any relevant tools you've used. We appreciate when candidates take the time to connect their background to what weâre looking for.
Apply Through Our Website: We encourage you to apply directly through our website for a smoother process. It helps us keep track of applications better and ensures you get the attention you deserve. Plus, itâs super easy â just upload your CV and let us know why youâd be a great fit!
How to prepare for a job interview at Blue Pelican
â¨Know Your Platforms
Make sure you brush up on your knowledge of DV360, Campaign Manager, and Google Ads. Be ready to discuss specific campaigns you've worked on and how you optimised them. This will show that you're not just familiar with the tools but can also leverage them effectively.
â¨Data is Your Best Friend
Since this role involves a lot of data analysis, be prepared to talk about how you've used data to drive campaign performance. Bring examples of how you've monitored pacing, budgets, and made adjustments based on insights. This will demonstrate your analytical skills and attention to detail.
â¨Show Your Organisational Skills
The job requires keeping multiple campaigns running smoothly, so highlight your organisational abilities. Share examples of how you've managed competing priorities or coordinated with different stakeholders to keep projects on track. This will reassure them that you can handle the fast-paced environment.
â¨Be Ready to Learn
This role offers the chance to expand into paid social, so express your eagerness to learn and grow. Talk about any previous experiences where you've taken on new challenges or learned new skills quickly. This will show that you're adaptable and keen to develop as a performance marketer.