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- Tasks: Manage and optimise PPC campaigns across Google and Microsoft Ads.
- Company: Join a leading brand in the hospitality and leisure industry.
- Benefits: Competitive salary, bonus, pension, and lifestyle perks.
- Other info: Clear progression path to a strategic PPC leadership role.
- Why this job: Step up your career with mentorship from a top industry leader.
- Qualifications: Experience in PPC, Google Ads, and strong analytical skills required.
The predicted salary is between 45000 - 45000 £ per year.
Location: Hemel Hempstead (Hybrid – 3 days per week)
Salary: £45,000 + 15% bonus + benefits
We are looking to appoint a PPC Manager to help evolve the paid search capability of a high-profile consumer-facing business, which operates in a fast-paced dynamic trading environment. This role involves ownership, scale and big budget responsibility (in the millions) covering multiple product lines. It’s a genuine step-up opportunity for an experienced Senior Executive who’s ready to take that next step and grow into a broader, more strategic remit over time.
You’ll be working closely and be coached by a highly experienced Head of Search Marketing, recognised by Google as one of the top players within this space. You will gain exposure to large-scale budgets, advanced bidding strategies and cross-channel planning, while gradually building out your own ownership in the role.
The company is a big brand within the hospitality and leisure industry, recognised for handling campaigns in-house. Being technically astute and competent with platforms like SA360 will be important to your success in this role.
What you’ll be doing:
- Supporting the planning, management and optimisation of PPC campaigns across Google and Microsoft Ads
- Working with a range of campaign types including Performance Max and AI Max, automated bidding strategies focused on ROAS
- Analysing performance data and identifying opportunities to improve efficiency and scale
- Managing budgets across daily, weekly and quarterly cycles, ensuring strong control and reporting
- Collaborating with internal teams and stakeholders to align PPC activity with wider marketing objectives
- Presenting performance insights in a clear, commercially meaningful way
What they’re looking for:
- Solid grounding in PPC, ideally from a Senior Executive or equivalent role – either agency or end brand side
- Hands-on experience across Google Ads (and ideally Microsoft Ads), including campaign optimisation and bid strategies, and good knowledge of working with SA360
- Strong analytical capability, comfortable working with data and translating it into action
- Confidence working with spreadsheets, dashboards and tools such as Google Analytics
- Ability to communicate clearly with both technical and non-technical stakeholders
- Someone who wants to step up, take on more ownership, and grow into a management-level position
Why this role?
- Clear progression path into a more senior, strategic PPC leadership role
- Exposure to large budgets and complex campaign structures early in your development
- Support from an experienced leader who will actively help you grow
- A business that invests in learning, development and long-term career pathways
Package:
- £45,000 base salary
- 15% bonus
- Pension and life assurance
- Discount platform covering holidays, utilities, retail and more
- EV car scheme
- Additional lifestyle and wellbeing benefits
Want to Apply? Here’s how:
Applicants must have the right to live and work in the UK. You can share your LinkedIn profile or email a CV. For a chat and more information please contact Colin Doree, Recruiter at Blue Pelican.
PPC Manager employer: Blue Pelican
Contact Detail:
Blue Pelican Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PPC Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at companies you admire. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your PPC successes. This will help you stand out and give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common PPC questions and scenarios. Think about how you’d handle large budgets and complex campaigns, as this role is all about ownership and strategy.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace PPC Manager
Some tips for your application 🫡
Show Off Your PPC Skills: Make sure to highlight your hands-on experience with Google Ads and Microsoft Ads in your application. We want to see how you've optimised campaigns and managed budgets, so don’t hold back on the details!
Be Data-Driven: Since this role involves a lot of analysis, share examples of how you've used data to improve campaign performance. We love seeing candidates who can translate numbers into actionable insights!
Tailor Your CV: Don’t just send a generic CV! Tailor it to reflect the skills and experiences that match our job description. We’re looking for someone ready to step up, so make sure that shines through.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at Blue Pelican
✨Know Your PPC Basics
Before heading into the interview, make sure you’ve brushed up on your PPC fundamentals. Understand key concepts like ROAS, automated bidding strategies, and how to optimise campaigns across Google Ads and Microsoft Ads. This will show that you’re not just familiar with the terms but can also apply them in real-world scenarios.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used data to drive decisions in past roles. Bring examples of how you’ve analysed performance data and identified opportunities for improvement. This is crucial since the role involves managing large budgets and optimising campaigns based on data insights.
✨Communicate Clearly
Practice explaining complex PPC concepts in simple terms. You’ll need to communicate effectively with both technical and non-technical stakeholders. Think about how you can present your past experiences in a way that highlights your ability to bridge that gap.
✨Express Your Growth Mindset
This role is all about stepping up and taking ownership. Be ready to share your career aspirations and how you see this position as a stepping stone towards a more strategic role. Show enthusiasm for learning from the Head of Search Marketing and how you plan to leverage their expertise to grow your skills.