PPC Executive

PPC Executive – Travel Location: Hertfordshire – Hybrid working set up, in office 2 times a week Salary: £25,000 to £40,000 plus bonus and benefits About the Role If you’re planning a holiday, who are you going to book with? Are you going to Google “UK Holidays” and click on the first PPC link? Why is that important for a PPC Specialist? Background Think back to the moments before you had a holiday booked… you were searching online, exploring tour operators, destinations, hotels, and travel dates. Maybe you’ve traveled with some of these companies before, or perhaps you revisited their websites repeatedly, inputting data each time. All of this started with PPC. How did these companies find you? Through well-placed ads that understand user behavior and search engine usage. For example, “UK Holidays” will attract more traction than “Caravan holidays near me”. Responsibilities Managing PPC campaigns effectively to get the best return on investment is crucial in the travel industry. You will work as part of the PPC team, handling technical build and managing multiple campaigns for a well-known travel company. The team is experienced and integrated within a successful travel organization. They understand their customers and are seeking someone eager for a challenging role and to learn from a leading travel brand. Goals Over the next year, focus on quick-win opportunities as customer search behaviors evolve. Staying on top of trends is essential. By the end of your first year, you will have gained valuable experience and progressed towards becoming a PPC expert. Outcome The ultimate goal? More people booking holidays! Experience Necessary Experience managing PPC campaigns for mid-sized to large brands, ideally with budgets over a million pounds. Proficiency with Google Ads, capable of creating campaigns from scratch. Strong technical knowledge of the Google suite. Experience working with a B2C customer base. Comfortable in a fast-paced, entrepreneurial environment. Eligibility: Must be able to live and work in the UK without restrictions. #J-18808-Ljbffr