Director of Social Media in London

Location: Central London, hybrid, 3 days per week in the office.

Salary: £90,000 to £95,000 base, plus up to 10% bonus and benefits (may be potential headroom to negotiate for someone particularly strong fit for the role).

We’re looking for someone who knows how to turn social media from a channel into a commercial growth engine. You’ll be joining a fast-paced, international consumer business operating across multiple brands, markets and territories. It’s a competitive, highly regulated environment where brand, performance, creative, compliance and commercial outcomes all need to work together. So this is not a role for someone who sees social as a content calendar.

Your goal is to lead global paid and organic social strategy, build sharper operating rhythms, improve creative effectiveness, bringing greater structure to testing and measurement, and help social media play a much bigger role across acquisition, brand, retention and revenue growth. The business already has scale, budget, data, creative ambition and market presence. What they’re looking for is a credible leader to take the team to the next level. Someone who can bring paid and organic closer together, remove silos, raise standards, and create a clearer roadmap for how social media contributes to commercial performance.

You’ll lead and continue to evolve and develop teams across paid and organic social, with a particular emphasis on performance‑led paid social. You’ll own strategy, budget allocation, forecasting, measurement, platform relationships, creative testing frameworks and senior stakeholder engagement across the business. This is a hands‑on leadership role, but not in the sense of doing everything yourself. It needs someone close enough to the work to challenge, shape and improve it, while still operating at the level of strategy, leadership and commercial accountability.

• Define and own the global social media strategy across paid and organic channels, creating a clearer roadmap for how social supports growth across multiple markets and brands.
• Lead performance across paid social globally, overseeing significant media budgets, improving ROI, strengthening measurement and making sure activity is properly aligned to revenue, brand and market growth objectives.
• Build a more connected full‑funnel approach, linking brand, acquisition and retention activity through stronger creative, messaging and testing frameworks.
• Work closely with creative, brand, CRM, ATL, performance marketing and wider digital teams to improve alignment, speed to market and cross‑channel impact.
• Lead, structure and develop high‑performing social teams, giving them clearer direction, stronger ways of working and the leadership needed to raise both performance and morale.
• You’ll also own relationships with key social platforms, including Meta and TikTok, and look at where innovation, automation, tooling and reporting can improve the way the function operates.

• You’ll need a strong background in social media, with substantial experience across paid social performance. Ideally, you’ll have operated in a complex, high‑growth, multi‑market consumer environment before and are able to evidence growth achievements and commercial impact.
• Experience managing large paid social budgets is important. As a guide, you should have owned or scaled budgets of £5m+, with clear evidence of commercial impact.
• You’ll need to understand both paid and organic social, and how the two can work together across brand, acquisition and retention. Organic cannot just be treated as an awareness channel here. It needs to be measured, structured and understood in terms of its contribution to brand and business performance.
• You’ll also need to bring strong creative judgement. That means knowing how to build creative and messaging frameworks, how to test properly, how to work with content creators and influencers, and how to connect performance insight back into better creative output.
• A background in regulated, performance‑driven, e‑commerce, entertainment, subscription, marketplace, gaming, fintech, travel, app‑led, or similarly competitive consumer sectors would translate well.
• You’ll also need to be credible with senior stakeholders. This is a role with visibility, influence and expectation attached to it, so the ability to bring clarity, challenge and direction across teams are important.

• A commercially minded social media leader who enjoys scale, pace and complexity.
• Someone who can move comfortably between strategy and execution.
• A leader who can improve structure without slowing teams down.
• A performance marketer with strong creative instincts.
• A senior operator who understands that in regulated consumer markets, growth requires both ambition and control, and knows how to play in that space without getting tied up by the regulations aspect.

Salary is £90,000 to £95,000 base, plus up to 10% bonus and benefits. The role is hybrid, with 3 days per week in a Central London office. Benefits include annual leave, pension, private healthcare, life insurance, and a host of wider company benefits.