SEO & GEO/AI Search Manager in Kings Langley

Base salary up to £55,000 + 15% bonus + benefits

Location: Hertfordshire office | Hybrid working (3 days per week in office)

This is not a traditional SEO role. We are recruiting an SEO & GEO/AI Search Manager for a big brand hospitality and leisure brand. Looking for someone who sits right at the intersection of technical SEO, content strategy and the emerging world of AI‐powered search. If you are the kind of person who has started questioning where SEO is heading, this role is designed for that curiosity.

Why this role will appeal:

• You will have the freedom to experiment, test, and help define what "good" looks like in a world where rankings are no longer the whole story.
• This company is beginning their journey into properly investing in a strategy for Generative Engine Optimisation, not treating it as a bolt‐on.
• Recognising the world of search marketing is evolving and fast, with this new landscape being key to how consumers will find out information about products and services, utilise tools to compare prices, find the best deals and arrange bookings.
• In this role, you will be at the centre of helping devise a strategy to respond to changing consumer behaviour and ensuring the business is well represented in various LLMs and AI platforms.

What you will be doing day to day:

• Owning and evolving the SEO strategy across technical, on‐page and off‐page fundamentals.
• Ensuring site health, crawlability and performance are genuinely fit for purpose.
• Partnering with content teams to create structured, authoritative content that performs in AI‐generated results.
• Building and executing a GEO strategy across platforms like ChatGPT, Gemini, Grok, Perplexity – and any others.
• Designing experiments to test AI visibility, citations and answer adoption.
• Developing reporting that makes sense of a rapidly changing search landscape.

Who this is likely for:

• You will probably have a decent amount of commercial experience in SEO and be confident in TERM fundamentals.
• More importantly, you will be curious and perhaps slightly impatient with how static some SEO roles can feel.
• You enjoy digging into how things actually work under the surface.
• You are comfortable translating technical insight into practical action.
• You like experimentation and learning from results, even when outcomes are uncertain.
• You can explain complex ideas clearly to non‐specialists without overcomplicating.
• You are naturally familiar with tools like SEM Rush, SEO monitor or similar.
• Experience experimenting with AI Search and GEO Search is a big plus, but genuine interest and hands‐on experimentation matter more than having all the answers.

The bigger picture:

This role gives you a seat at the table as search evolves. You will help shape how a major consumer brand shows up in both traditional and AI‐first discovery environments, with the backing and budget to do it properly. If SEO feels like it is at an inflection point in your career, this is a chance to be on the right side of that change.

Want to Apply? Here’s how:

• You must have the right to live and work in the UK.
• You can share your LinkedIn profile or email a CV – it doesn’t have to be up to date.
• For a chat and more information please contact Colin Doree, Recruiter at Blue Pelican, 01892 507122.