At a Glance
- Tasks: Lead a dynamic CRM team to drive revenue through innovative customer engagement strategies.
- Company: Join a forward-thinking company in Hertfordshire with a hybrid working model.
- Benefits: Competitive salary up to £100,000 plus bonuses and benefits.
- Other info: Opportunity for strategic leadership in a digital-first environment.
- Why this job: Shape the future of customer experiences with cutting-edge technology and AI.
- Qualifications: Proven experience in sophisticated consumer-facing CRM programmes and data-driven strategies.
The predicted salary is between 90000 - 100000 £ per year.
Overview
Working set up: Hybrid working – in office 3 times a week
Office location: Hertfordshire
Salary: Up to £90,000 to £100,000 plus up to 30% bonus and benefits
The Role
You’ll be leading a team, oversighting a multi-faceted CRM programme which is large-scale and responsible for delivering significant impact to the company’s revenue results. One sells high ticket products, a real considered purchase item – think about how you might purchase something of £30k and above, for example – house, car, high-end jewellery, boat. Another has a traditional customer lifecycle tied to it. E.g. you buy the service, there’s an in-life element with the ability to cross and up sell, and there’s a re-sell window at the end where you’re able to re-engage the customer into a new sale. The third is how you manage the customer whilst they’re experiencing the product or service – e.g. how you might utilise technology to track a customer’s movement, see them check into venues which enables you to deliver real-time offers and up-sell opportunities. Things which will raise the customer’s lifetime value in real-time. Utilising the wealth of data and understanding you have about that customer to target with the right offer at the right time.
So the scope of this role is dynamic, and offers the opportunity for a CRM leader with the right strategic vision and mindset to drive the commercial results of a programme through their team. The key platform you’ll be working with is Bloomreach – its working capability is already fairly well defined, and you’ll inherit a solid team of 8 CRM specialists who are a mix of technical and strategic capabilities, as well as own the CRM budget, as well as oversight relationships with various email agencies. They’re also pretty AI enabled, and are looking for a strategic leader who is not only aware of the current capabilities and how they plug in to deliver highly personalised experiences, but also the future landscape and the art of what could be possible, to further develop and enhance customer experiences and journeys, in order to drive repeat purchase, and enhance customer lifetime value.
This is a digital first environment, where automation is key. Deciding the channels (currently utilising email, in-App, SMS and Whatsapp), frequency, how do you test, optimise and evolve things to deliver the most effective results. You’ll need to work with your team to identify the moments of truth and opportunities to positively reinforce interest with the consumer. Create the CRM strategy which is robust and covers all avenues from initial prospect engagement, nurture through to conversion and purchase. This will include getting into the weeds of what’s happening with telemarketing channels. What kind of objections they’re finding, and how you can create toolkits to support and overcome these. All whilst providing strategic leadership and guidance to your team, and being the face of the business unit with the wider business.
EXPERIENCE NEEDED
- Experience in defining a roadmap and strategy for a sophisticated consumer facing CRM programme for a product or service
- Good understanding of what makes a great digital first CRM programme – the martech which enables it, and how to best leverage it, with a particular emphasis on AI enablement
- Good evidenced experience of the lead to acquisition side of CRM programmes
- Solid understanding of what’s possible within a multi-channel programme which goes beyond just email marketing, how to deliver best in class automation and personalisation
- Data centric mindset, with a great understanding of where and how to use data effectively in a CRM programme to decide strategy as well as in the operational implementation side too
- Good knowledge of how to define and implement the right checks and measures for performance. As well as how to define a test and learn strategy for customer journeys, campaign and channel optimisation.
Want to Apply? Here’s how
You can share your Linkedin profile or email me a CV – it doesn’t have to be up to date, we can work on that once you decide you want to take this forward. Or, for a chat and more information please contact me on: Colin Doree | Recruiter Blue Pelican 01892 507122 colin@bluepelican.com
Head of CRM in Kings Langley employer: Blue Pelican
Join a forward-thinking company in Hertfordshire as the Head of CRM, where you will lead a dynamic team in a hybrid working environment. With a competitive salary and up to 30% bonus, you'll benefit from a culture that prioritises innovation and employee growth, leveraging cutting-edge technology and data-driven strategies to enhance customer experiences. This role offers unique opportunities for professional development in a digital-first setting, making it an excellent choice for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Head of CRM in Kings Langley
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Blue Pelican and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Blue Pelican are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Blue Pelican on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Blue Pelican. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of CRM in Kings Langley
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Blue Pelican. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Blue Pelican:Show us that you’ve done your homework! In your application, briefly mention what you admire about Blue Pelican’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Blue Pelican
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Blue Pelican will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Blue Pelican, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
