At a Glance
- Tasks: Lead the implementation of a measurable CRM programme using Zoho CRM.
- Company: Dynamic company focused on optimising customer journeys.
- Benefits: Competitive daily rate, flexible working, and valuable project management experience.
- Other info: Opportunity to work in a collaborative environment with diverse teams.
- Why this job: Make a real impact by transforming customer journeys into effective campaigns.
- Qualifications: Experience with Zoho CRM and project management skills required.
Location: Will need to go to client site in Welwyn Garden City two days per week
Rate: Circa £250‑300 per day
Contract: Six‑month contract
The CRM strategy is already in place. The customer journeys have been mapped and the communications plan is ready. Your role is to turn that plan into a working, measurable CRM programme. The need is for someone who has experience with Zoho CRM, to come in and oversee the build, testing and rollout of automated customer journeys within the platform. You’ll coordinate across teams to get CRM campaign assets created, keep delivery on track and make sure each journey works effectively across multiple brands, locations and customer touchpoints. This is not a strategy role from a blank page, and it is not a heavily technical development position. It is about implementation, project management, testing and optimisation of multi‑channel CRM campaigns.
What you’ll be doing
- You’ll manage the delivery of CRM journeys across email, web, telephone and other customer channels, working with internal teams, external agencies and developers.
Your responsibilities will include:
- Managing the implementation plan, milestones, risks and dependencies
- Overseeing the build and rollout of automated customer journeys
- Translating existing journey maps into clear delivery requirements
- Coordinating stakeholders, developers and platform partners
- Managing the A/B testing of new campaigns and customer journeys to ensure they deliver a seamless experience and the required outcomes such as new customer conversions, retention, or enhanced customer value
- Defining how journey and channel performance will be measured
- Monitoring conversion, engagement and customer drop‑off
- Building reporting that supports commercial and operational decisions
Measures of success
By the end of the contract, the priority journeys should be live, tested, measurable and ready for ongoing optimisation.
Experience you’ll bring
- Specific experience of working with Zoho CRM – having delivered CRM, customer journey or marketing automation projects
- Comfortable taking an agreed strategy through build, test, launch and optimisation, while coordinating a range of stakeholders and delivery partners
- Practical understanding of workflows, automation, segmentation and CRM reporting, without needing to be a developer
- Good knowledge of test and learn, as well as how to implement a measurement framework for CRM to understand how it’s performing across channels
Interim CRM Implementation Manager employer: Blue Pelican
Blue Pelican is an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration in the heart of Welwyn Garden City. With a strong focus on employee growth, we provide comprehensive benefits including generous leave, healthcare, and stock options, ensuring our team members feel valued and motivated to excel in their roles. Join us to be part of a forward-thinking company where your contributions directly impact our success and customer engagement strategies.
StudySmarter Expert Advice🤫
We think this is how you could land Interim CRM Implementation Manager
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Interim CRM Implementation Manager
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Blue Pelican from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Blue Pelican specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Blue Pelican
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Blue Pelican, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Blue Pelican you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Blue Pelican that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Blue Pelican, so think on your feet and don't hesitate to showcase your creativity!
