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- Tasks: Lead innovative SEO strategies and experiment with AI-driven search technologies.
- Company: Dynamic hospitality brand embracing the future of search marketing.
- Benefits: Competitive salary, bonus, hybrid working, and professional development opportunities.
- Why this job: Be at the forefront of SEO evolution and influence a major brand's digital presence.
- Qualifications: Experience in SEO, curiosity about AI, and strong communication skills.
- Other info: Join a collaborative team with significant impact on consumer behaviour and search strategies.
The predicted salary is between 42000 - 66000 ÂŁ per year.
Base salary up to ÂŁ55,000 + 15% bonus + benefits
Location: Hertfordshire office | Hybrid working (3 days per week in office)
This is not a traditional SEO role. We’re recruiting an SEO & GEO/AI Search Manager for a big brand hospitality and leisure brand. Looking for someone who sits right at the intersection of technical SEO, content strategy and the emerging world of AI-powered search. If you’re the kind of person who’s started questioning where SEO is heading, this role is designed for that curiosity.
Why this role will appeal
You’ll have the freedom to experiment, test, and help define what “good” looks like in a world where rankings are no longer the whole story. This company is beginning their journey into properly investing in a strategy for Generative Engine Optimisation, not treating it as a bolt-on.
Recognising the world of search marketing is evolving and fast. With this new landscape being key to how consumers will not only find out information about products and services, but also utilise such tools to search out prices, find the best deals and arrange bookings too. With this role, you’ll be at the centre of helping devise a strategy to respond to that changing consumer behaviour and ensuring the business is well represented and returning in the various LLM’s and AI platforms.
This is a senior individual contributor role. No line management. Plenty of influence. Working closely with content, product, engineering and analytics teams, shaping how the brand appears across traditional search and AI-driven platforms.
What you’ll be doing day to day
- Owning and evolving the SEO strategy across technical, on-page and off-page fundamentals
- Ensuring site health, crawlability and performance are genuinely fit for purpose
- Partnering with content teams to create structured, authoritative content that performs in AI-generated results
- Building and executing a GEO strategy across platforms like ChatGPT, Gemini, Grok, Perplexity – and any others
- Designing experiments to test AI visibility, citations and answer adoption
- Developing reporting that makes sense of a rapidly changing search landscape
Who this is likely to suit
You’ll probably have a decent amount of commercial experience in SEO under your belt already and be confident in the fundamentals. But more importantly, you’ll be curious. Maybe even slightly impatient with how static some SEO roles can feel.
You’re likely someone who:
- Enjoys digging into how things actually work under the surface
- Is comfortable translating technical insight into practical action
- Likes experimentation and learning from results, even when outcomes are uncertain
- Can explain complex ideas clearly to non-specialists without overcomplicating
You’re naturally going to know the usual suspect tools like SEM Rush, SEO monitor or similar. Having experience experimenting with AI Search and GEO Search is a big plus, but genuine interest and hands-on experimentation matter more than having all the answers.
The bigger picture
This role gives you a seat at the table as search evolves. You’ll help shape how a major consumer brand shows up in both traditional and AI-first discovery environments, with the backing and budget to do it properly. If SEO feels like it’s at an inflection point in your career, this is a chance to be on the right side of that change.
SEO & GEO/AI Search Manager in Hertford employer: Blue Pelican
Contact Detail:
Blue Pelican Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO & GEO/AI Search Manager in Hertford
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your SEO projects, especially those involving AI and GEO strategies. Use real data to demonstrate your impact. This will not only impress potential employers but also give you confidence during interviews.
✨Tip Number 3
Prepare for interviews by staying updated on the latest trends in SEO and AI. Be ready to discuss how you can apply these trends to the role. Practice explaining complex concepts in simple terms, as you’ll need to communicate effectively with non-specialists.
✨Tip Number 4
Apply through our website! We’re always on the lookout for curious minds who want to shape the future of search. Don’t hesitate to submit your application and showcase your passion for SEO and AI-driven strategies. Let’s make waves together!
We think you need these skills to ace SEO & GEO/AI Search Manager in Hertford
Some tips for your application 🫡
Show Your Curiosity: In your application, let us see that spark of curiosity about the evolving world of SEO and AI. Share examples of how you've experimented with new strategies or tools, and don't be afraid to express your thoughts on where you think SEO is heading!
Be Clear and Concise: When writing your application, keep it straightforward. We want to see your technical skills and experience, but make sure you explain complex ideas in a way that's easy to understand. Remember, clarity is key!
Tailor Your Content Strategy: Make sure to highlight your experience with content strategy in your application. Discuss how you've partnered with teams to create structured content that performs well, especially in AI-generated results. This will show us you're ready for the role!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Don’t miss out on being part of our journey!
How to prepare for a job interview at Blue Pelican
✨Understand the Role's Unique Aspects
This isn't your typical SEO role, so make sure you grasp the nuances of how AI and GEO search are changing the landscape. Research the company’s current strategies and think about how you can contribute to their evolving approach.
✨Showcase Your Curiosity
Demonstrate your passion for experimentation and learning. Prepare examples of past projects where you’ve tested new ideas or adapted to changes in SEO. This will show that you’re not just following trends but actively engaging with them.
✨Prepare for Technical Discussions
Brush up on your technical SEO knowledge and be ready to discuss how you would ensure site health and performance. Be prepared to explain complex concepts in simple terms, as you’ll need to communicate effectively with non-specialists.
✨Familiarise Yourself with Relevant Tools
Make sure you know your way around tools like SEM Rush and others mentioned in the job description. If you have experience with AI search tools, be ready to discuss how you've used them and what insights you've gained from your experiments.
