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- Tasks: Create and implement local marketing strategies to boost brand awareness and customer engagement.
- Company: Dynamic organisation focused on supporting young families across the UK.
- Benefits: Up to £50,000 salary, £5k car allowance, and flexible working options.
- Why this job: Enjoy a mix of creativity and travel while making a real impact in local communities.
- Qualifications: Experience in marketing, strong people skills, and a valid UK driving licence.
- Other info: Opportunity for fresh thinking and career growth in a supportive team environment.
The predicted salary is between 36000 - 60000 £ per year.
Salary: Up to £50,000 base, plus £5k car allowance and benefits.
Location: Principally will be travelling to different UK sites 2/3 days a week, 1 day from home and 1 day from a site based in Welwyn Garden City. This role requires travel 2-3 days per week to visit sites around the country, so a valid driving licence is necessary.
This is a brand new role within a growing UK organisation centred around providing services to young families. It’s part of the marketing team, responsible for creating local marketing plans and strategies for each venue. These tactical local/regional marketing and activation campaigns will be multi-channel in nature, including out of home, digital display media, direct response marketing, retail marketing, and digital, all with the principal focus of driving local brand awareness of the venue, which generates new customer enquiries.
To be successful in this role, you should enjoy being out in the world, speaking with people, spotting patterns, joining the dots, and providing local managers with practical ideas that make a measurable difference in attracting new customers. You will provide practical, workable marketing toolkits that can be implemented at a local level.
What you will be doing:
- You’ll spend a good chunk of your time visiting sites across the UK, as far north as Shropshire and as south as London.
- Sitting with managers of the venues to understand why enquiries are flowing or slowing.
- Figuring out what will help them attract more families and turning interest into engagement, and engagement into bookings.
- Improving visibility in the local area through small scale creative campaigns, partnerships with nearby employers, or clever community outreach ideas.
- Supporting open days and events, helping managers find and organise specialist partners, and creating a network of experts they can draw upon.
What makes this interesting:
- There is a lot of freedom to experiment, and fresh thinking is welcomed.
- The organisation values someone who can take a challenge, break it down, and recommend something practical that fits the local context rather than relying on cookie cutter solutions.
- You won’t be stuck behind a screen all week; you’ll travel, meet a variety of people, and see first-hand the impact of your ideas.
- You’ll work with a central marketing team that appreciates clear insight from the field.
Who this suits:
- Someone with a solid background in marketing who enjoys being out on the ground rather than confined to strategy documents in an office.
- Experience within Retail Marketing, Marketing/Brand Activation, Local Marketing, Shopper Marketing, Field Marketing (B2C/D2C) environments.
- Someone who can switch effortlessly between creative problem solving and commercial reasoning.
- Someone who likes people, as you’ll be meeting many of them.
- Someone with the confidence to advise managers who don’t come from a marketing background.
- Someone organised, adaptable, and comfortable travelling to different parts of the UK each week.
- Experience in field marketing, local marketing, community engagement, or multi-site environments will translate well.
- A full UK driving licence is essential, as is the right to live and work in the UK.
Commercial Field Marketing Manager in Hertford employer: Blue Pelican
Contact Detail:
Blue Pelican Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Commercial Field Marketing Manager in Hertford
✨Tip Number 1
Get out there and network! Attend local marketing events or meetups to connect with industry professionals. You never know who might have a lead on your dream job or can offer valuable insights.
✨Tip Number 2
Show off your creativity! When you get the chance to chat with potential employers, share your innovative ideas for local marketing campaigns. This will demonstrate your ability to think outside the box and make a real impact.
✨Tip Number 3
Don’t shy away from asking questions during interviews. Show your interest in the company’s current marketing strategies and how you can contribute. This not only highlights your enthusiasm but also helps you gauge if the role is right for you.
✨Tip Number 4
Apply through our website! We’re all about making connections, and applying directly can give you an edge. Plus, it shows you’re proactive and genuinely interested in joining our team.
We think you need these skills to ace Commercial Field Marketing Manager in Hertford
Some tips for your application 🫡
Show Your Passion for Marketing: When you're writing your application, let your enthusiasm for marketing shine through! We want to see that you’re not just ticking boxes but genuinely excited about creating local marketing strategies and engaging with communities.
Tailor Your Experience: Make sure to highlight your relevant experience in field marketing or local marketing. We love seeing how your past roles have prepared you for this unique position, so don’t hold back on those specific examples!
Be Creative!: This role is all about fresh thinking and creativity. Use your application to showcase your innovative ideas and how you've successfully implemented them in the past. We’re looking for someone who can think outside the box!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it’s super easy!
How to prepare for a job interview at Blue Pelican
✨Know Your Audience
Before the interview, research the company and its target audience. Understand their services for young families and think about how your marketing strategies can enhance local brand awareness. This will help you tailor your responses to show that you’re the right fit for their needs.
✨Showcase Your Creativity
Prepare examples of past marketing campaigns you've executed, especially those that involved local or field marketing. Be ready to discuss how you identified opportunities and implemented creative solutions that drove engagement and bookings. This role values fresh thinking, so let your creativity shine!
✨Demonstrate Your People Skills
Since this role involves a lot of interaction with venue managers and local communities, be prepared to discuss how you build relationships and communicate effectively. Share stories that highlight your ability to connect with diverse groups and provide practical marketing advice.
✨Be Ready to Travel
As travel is a key part of this job, make sure to express your enthusiasm for visiting different sites across the UK. Mention any previous experiences you have with travel in a work context and how you manage your time and tasks while on the go. A valid driving licence is essential, so confirm that you have one!
