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- Tasks: Create and optimise digital customer journeys using Salesforce Marketing Cloud.
- Company: Join a leading insurance giant transforming CRM capabilities.
- Benefits: Competitive salary, bonus, 25 days leave, healthcare, and pension.
- Why this job: Be part of a dynamic team shaping next-gen CRM experiences.
- Qualifications: Experience in CRM Automation with Salesforce and data-driven decision-making.
- Other info: Hybrid work model with opportunities for career growth and innovation.
The predicted salary is between 36000 - 60000 £ per year.
Term: 12-month contract - with the team having at least a 3 year roadmap ahead of it
Salary: £45k to £60k plus bonus, 25 days leave, good pension, healthcare, life assurance, etc.
Location: Hybrid, two days a week in office, which can be in either Bournemouth or Bristol offices
The team you will be joining is mid transformation of CRM journeys for this insurance giant. You will join a team of 8 who are supporting the creation of these new customer journeys and CRM workflows, within Salesforce Marketing Cloud.
This role leans into the technical side of the platform, handling the build and creation of said journeys, implementing dynamic content within complex customer communications across both promotional and operational communication journeys. Because this sits within insurance, there is a heavier emphasis on regulations within dynamic content being served. Think things like policy pricing, medical exclusions, underwriting terms which need to be applied – all at an individual level and how that is delivered at scale through automation.
This team is building a whole new 'next generation' of CRM capability for the business, looking to level up the sophistication of CRM journeys and automation, which will include testing AI capabilities too within Salesforce.
With all this comes the need for testing – both through logic specs, considering what should appear and why on communications, as well as whether dynamic content is pulling through correctly into the final communications. So having a solid understanding in how to create and implement effective test and learn strategies will be important.
What you will be involved in:
- Creating, testing and improving digital customer journeys across the Salesforce Marketing Cloud ecosystem
- Working with BA and tech teams to align workflows, architecture and product requirements
- Translating commercial objectives into clear, usable CRM objectives and comms
- Shaping propositions for new capabilities and guiding them from idea to launch
- Using insight from customer behaviour, brokers and performance data to refine CRM journeys, customer comms and enhance CRM journeys
- Spotting friction points and recommending changes that will lift engagement and enhance the customer experience
- Keeping delivery on track across product, digital, engineering and operational teams
What helps you succeed here:
- Experience within CRM Operations / CRM Automation working with Salesforce / SFMC
- Confidence turning data, research and customer behaviour into sophisticated CRM journeys
- Experience of the above within a regulated environment – financial service, utilities, insurance, healthcare, telecoms, etc.
- Good understanding of creating, testing and optimising sophisticated customer journey comms which utilise dynamic content
- The ability to simplify technical detail for stakeholders and keep teams aligned
- Curiosity, structure and a habit of nudging things forward even when the detail is evolving
Crm Marketing Automation Manager in England employer: Blue Pelican
Contact Detail:
Blue Pelican Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Crm Marketing Automation Manager in England
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, especially those already working in CRM or Salesforce. A casual chat can lead to insider info about job openings that aren't even advertised yet.
✨Tip Number 2
Show off your skills! If you’ve got experience with CRM automation or Salesforce, create a portfolio showcasing your best work. This could be case studies or examples of successful campaigns you've managed.
✨Tip Number 3
Prepare for interviews by diving deep into the company’s CRM strategies. Understand their current customer journeys and think about how you can contribute to their transformation. Bring fresh ideas to the table!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Crm Marketing Automation Manager in England
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of CRM Marketing Automation Manager. Highlight your experience with Salesforce and any relevant projects that showcase your skills in creating and optimising customer journeys.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about CRM automation and how your background aligns with our goals at StudySmarter. Don’t forget to mention your understanding of regulations in the insurance sector!
Showcase Your Technical Skills: Since this role leans into the technical side, be sure to highlight your experience with dynamic content and automation. Share specific examples of how you've implemented these in past roles to improve customer communications.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Blue Pelican
✨Know Your Salesforce Inside Out
Make sure you brush up on your Salesforce Marketing Cloud knowledge. Understand how to create and implement customer journeys, especially focusing on dynamic content. Be ready to discuss specific examples of how you've used Salesforce in previous roles.
✨Understand the Regulations
Since this role is within the insurance sector, it's crucial to be familiar with the regulations that affect CRM communications. Prepare to talk about how you've navigated compliance in past projects and how you ensure that dynamic content adheres to these regulations.
✨Showcase Your Testing Strategies
Be prepared to discuss your experience with testing and optimisation strategies. Highlight any specific methodologies you've used to test customer journeys and how you've applied insights from data to improve engagement and performance.
✨Communicate Clearly and Effectively
This role requires simplifying technical details for stakeholders. Practice explaining complex concepts in a straightforward manner. Think of examples where you've successfully aligned teams or communicated technical information to non-technical audiences.
