At a Glance
- Tasks: Lead global social media strategy to drive commercial growth and enhance brand performance.
- Company: Dynamic international consumer business with multiple brands and markets.
- Benefits: Competitive salary, up to 30% bonus, hybrid work, and comprehensive benefits.
- Other info: Fast-paced environment with opportunities for team development and career advancement.
- Why this job: Transform social media into a powerful growth engine and make a real impact.
- Qualifications: Proven leadership in social media strategy and experience in paid and organic channels.
The predicted salary is between 90000 - 100000 £ per year.
Location: Central London, hybrid, 3 days per week in the office
Salary: £90,000 to £100,000 base, plus up to 30% bonus and benefits
We’re looking for someone who knows how to turn social media from a channel into a commercial growth engine. You’ll be joining a fast-paced, international consumer business operating across multiple brands, markets and territories. It’s a competitive, highly regulated environment where brand, performance, creative, compliance and commercial outcomes all need to work together. So this is not a role for someone who sees social as a content calendar.
Your goal is to lead global paid and organic social strategy, build sharper operating rhythms, improve creative effectiveness, bringing greater structure to testing and measurement, and help social media play a much bigger role across acquisition, brand, retention and revenue growth.
The business already has scale, budget, data, creative ambition and market presence. What they’re looking for is a credible leader to take the team to the next level. Someone who can bring paid and organic closer together, remove silos, raise standards, and create a clearer roadmap for how social media contributes to commercial performance.
You’ll lead and continue to evolve and develop teams across paid and organic social, with a particular emphasis on performance-led paid social.
Director of Social Media (Paid Social & Organic) employer: Blue Pelican
As a Director of Social Media in Central London, you will thrive in a dynamic and innovative environment that champions creativity and collaboration. The company offers a competitive salary with substantial bonuses and benefits, alongside a hybrid work model that promotes work-life balance. With a strong focus on employee growth and development, you will have the opportunity to lead a talented team and make a significant impact on the company's commercial success while enjoying the vibrant culture of one of the world's most exciting cities.
StudySmarter Expert Advice🤫
We think this is how you could land Director of Social Media (Paid Social & Organic)
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. We all know that sometimes it’s not just what you know, but who you know that can land you that dream role.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past social media successes. We want to see how you’ve turned social channels into growth engines before – it’ll make you stand out!
✨Tip Number 3
Prepare for interviews by knowing the company inside out. Research their brands, markets, and current social strategies. We need to demonstrate that you’re not just a fit for the role, but that you’re genuinely excited about taking their social media to the next level.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand – it shows you’re serious about joining our team!
We think you need these skills to ace Director of Social Media (Paid Social & Organic)
Some tips for your application 🫡
Show Your Passion for Social Media:Let us see your enthusiasm for social media in your application! Share examples of how you've turned social channels into growth engines in your previous roles. We want to know what makes you tick and how you can bring that energy to our team.
Be Specific About Your Achievements:When detailing your experience, be sure to highlight specific achievements and metrics. Did you increase engagement rates or drive revenue through a campaign? Numbers speak volumes, so let’s see those stats that showcase your impact!
Tailor Your Application:Make sure your application is tailored to the role. Use the job description as a guide and align your skills and experiences with what we’re looking for. This shows us that you’ve done your homework and are genuinely interested in the position.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it’s super easy – just a few clicks and you’re in!
How to prepare for a job interview at Blue Pelican
✨Know Your Social Media Inside Out
Make sure you’re well-versed in both paid and organic social strategies. Brush up on the latest trends, tools, and metrics that drive success in social media. Be ready to discuss how you've turned social channels into growth engines in your previous roles.
✨Showcase Your Leadership Skills
This role requires a credible leader, so prepare examples of how you've successfully led teams in the past. Think about times when you’ve removed silos or improved collaboration between departments. Highlight your ability to inspire and develop talent within your team.
✨Prepare for Performance Metrics Discussions
Since the focus is on performance-led strategies, be ready to dive deep into how you measure success. Bring specific examples of campaigns you've run, the metrics you tracked, and how you used data to inform your decisions. This will show you understand the commercial impact of social media.
✨Craft a Clear Vision for the Future
Think about how you would evolve the social media strategy for the company. Prepare a roadmap that outlines how you would integrate paid and organic efforts, improve creative effectiveness, and enhance testing and measurement. Presenting a clear vision will demonstrate your strategic thinking and readiness for the role.
