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- Tasks: Manage and optimise Programmatic and Paid Social campaigns to drive high-quality traffic.
- Company: Join a major UK consumer brand in the leisure and hospitality sector.
- Benefits: Competitive salary, bonus, hybrid working, healthcare, and holiday discounts.
- Other info: Opportunity for career growth and exposure to broader performance marketing strategies.
- Why this job: Gain hands-on experience and grow your skills in a dynamic digital marketing environment.
- Qualifications: Experience with Programmatic campaigns and knowledge of DV360 is essential.
The predicted salary is between 35000 - 40000 £ per year.
Salary: £35,000 to £40,000 base + 12% bonus and benefits
Location: Hemel Hempstead
Working setup: Hybrid (3 days in office) | Onsite parking
If you’re happiest when you’re deep in platforms, pulling levers that shift performance of digital campaigns, this one will feel like home. If you’ve maybe begun your career agency side working in a specialist programmatic executive remit, and your next step is either to Snr Exec or Account Management, it will seem like more of the same, just with a higher degree of autonomy. This opportunity is with a major UK consumer brand in the leisure and hospitality space working as part of their performance marketing function.
The role in real terms:
- Programmatic campaign management – hands-on set up, running, monitoring, optimisation and reporting.
- Paid Social campaigns – learning opportunity with this role.
- Planning, launching and optimising Programmatic activity with clear performance goals.
- Managing campaigns across key platforms including DV360, Campaign Manager, and Google Ads.
- Monitoring pacing, budgets and delivery, making smart changes based on data.
- Working with creative and brand stakeholders for effective messaging and assets.
- Keeping reporting useful and actionable: performance updates, insights, learnings, and next steps.
- Supporting Paid Social activity where needed.
- Partnering with a senior channel lead, learning fast and contributing to how the channel evolves.
You’ll get:
- Proper ownership in Programmatic campaigns.
- A chance to become sharper on optimisation, testing and measurement.
- Exposure to wider commercial thinking.
You’ll like this role because it has momentum. You’re not being hired to “maintain”. You’re being hired to improve and grow the channels, surrounded by teams that care about creative quality and performance insight.
If you’re thinking longer-term, this role sets you up nicely for:
- Stepping into broader channel ownership.
- Developing stronger commercial confidence.
- Becoming a more rounded performance marketer (Paid Social + Programmatic is a strong combo).
What we’re looking for:
- A couple of years commercial experience with hands-on Programmatic campaign skills in a Consumer facing industry.
- Sound knowledge of DV360 (knowledge of Campaign Manager, and Google Ads is a plus).
- Strong with numbers and comfortable working with data day to day.
- Organised, detail-focused, and able to keep campaigns running cleanly.
- Confident using Excel and reporting performance clearly.
- Comfortable dealing with multiple stakeholders.
Bonus points if you’ve worked in a fast-paced consumer brand environment, or from a digital agency.
Working pattern & package:
- Hybrid working: 3 days a week in the office, 2 from home.
- £35,000 to £40,000 base.
- 12% bonus, Pension, Healthcare, Holiday discounts and additional benefits.
- Onsite parking available.
Want to Apply? Here’s how:
Applicants must have the right to live and work in the UK. You can share your Linked-in profile or email a CV. For a chat and more information please contact Colin Doree, Recruiter | Blue Pelican.
Digital Marketing Executive – Programmatic & Paid Social employer: Blue Pelican
Contact Detail:
Blue Pelican Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Executive – Programmatic & Paid Social
✨Tip Number 1
Get your networking game on! Connect with people in the digital marketing space, especially those who work in programmatic and paid social. Attend industry events or webinars, and don’t be shy to slide into DMs on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past campaign successes, especially if you’ve worked with DV360 or similar platforms. Use real data and results to demonstrate how you’ve driven performance. This will make you stand out when you’re chatting with potential employers.
✨Tip Number 3
Prepare for interviews like a pro! Research the company and their digital marketing strategies. Be ready to discuss how you can contribute to their programmatic and paid social efforts. Think of specific examples from your experience that align with their goals, and practice articulating them clearly.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search. So, get your CV ready and let’s make it happen!
We think you need these skills to ace Digital Marketing Executive – Programmatic & Paid Social
Some tips for your application 🫡
Show Your Passion for Digital Marketing: When you're writing your application, let your enthusiasm for digital marketing shine through! Talk about your experiences with programmatic and paid social campaigns, and how they’ve shaped your skills. We want to see that you’re not just looking for a job, but that you’re genuinely excited about the role.
Tailor Your CV and Cover Letter: Make sure to customise your CV and cover letter for this specific role. Highlight your hands-on experience with DV360 and any other relevant platforms. We love seeing candidates who take the time to align their skills with what we’re looking for, so don’t hold back!
Be Data-Driven: Since this role is all about performance, include examples of how you've used data to drive campaign success in your application. Whether it’s optimising budgets or improving metrics, we want to know how you’ve made an impact using numbers. Show us you’re comfortable with data!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it gives you a chance to explore more about us and what we do. So, don’t hesitate – hit that apply button!
How to prepare for a job interview at Blue Pelican
✨Know Your Platforms
Make sure you brush up on your knowledge of DV360, Campaign Manager, and Google Ads. Be ready to discuss how you've used these platforms in past campaigns and be prepared to share specific examples of how you optimised performance.
✨Showcase Your Data Skills
Since this role involves a lot of data analysis, come prepared with examples of how you've used data to drive campaign decisions. Highlight your comfort with numbers and any tools you've used for reporting, especially Excel.
✨Understand the Bigger Picture
This isn't just about programmatic; it's also about learning Paid Social. Familiarise yourself with how these channels work together and be ready to discuss how you can contribute to broader performance marketing strategies.
✨Be Ready to Collaborate
You'll be working with various stakeholders, so demonstrate your ability to communicate effectively. Prepare examples of how you've successfully managed relationships in previous roles and how you keep projects moving forward.