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- Tasks: Create and optimise digital customer journeys using Salesforce Marketing Cloud.
- Company: Join a leading financial services giant transforming CRM capabilities.
- Benefits: Competitive salary, bonus, 25 days leave, pension, healthcare, and life assurance.
- Why this job: Be part of a team innovating CRM automation and enhancing customer experiences.
- Qualifications: Experience in CRM operations with Salesforce and understanding of regulated environments.
- Other info: Hybrid work model with opportunities for career growth and AI testing.
The predicted salary is between 45000 - 55000 £ per year.
Term: 12-month contract - with the team having at least a 3 year roadmap ahead of it.
Salary: £45k to £55k plus bonus, 25 days leave, good pension, healthcare, life assurance, etc.
Location: Hybrid, two days a week in office, which can be in either Bournemouth or Bristol offices.
The team you’ll be joining is mid transformation of CRM journeys for this financial services giant. You’ll join an existing team who are growing to support the creation of new customer journeys and CRM workflows being built upon Salesforce Marketing Cloud.
This role leans into the technical side of the platform, handling the build and creation of said journeys, implementing dynamic content within complex customer communications across both promotional and operational communication journeys. Because this sits within financial services, there’s a heavier emphasis on regulations within the dynamic content being served. Think things like policy pricing, exclusions, underwriting terms which need to be applied – all at an individual level and how that’s delivered at scale through automation.
This team are building a whole new ‘next generation’ of CRM capability for the business, looking to level up the sophistication of CRM journeys and automation, which will include testing AI capabilities too within Salesforce.
With all this comes the need for testing – both through logic specs, considering what should appear and why on communications, as well as whether dynamic content is pulling through correctly into the final communications. So having a solid understanding in how to create and implement effective test and learn strategies will be important.
What you’ll be involved in:
- Creating, testing and improving digital customer journeys across the Salesforce Marketing Cloud ecosystem.
- Working with BA and tech teams to align workflows, architecture and product requirements.
- Translating commercial objectives into clear, usable CRM objectives and comms.
- Shaping propositions for new capabilities and guiding them from idea to launch.
- Using insight from customer behaviour, brokers and performance data to refine CRM journeys, customer comms and enhance CRM journeys.
- Spotting friction points and recommending changes that will lift engagement and enhance the customer experience.
- Keeping delivery on track across product, digital, engineering and operational teams.
What helps you succeed here:
- Experience within CRM Operations/CRM Automation working with Salesforce/SFMC.
- Confidence turning data, research and customer behaviour into sophisticated CRM journeys.
- Experience of the above within a regulated environment – financial service, utilities, insurance, healthcare, telecoms, etc.
- Good understanding of creating, testing and optimising sophisticated customer journey comms which utilise dynamic content.
- The ability to simplify technical detail for stakeholders and keep teams aligned.
- Curiosity, structure and a habit of nudging things forward even when the detail is evolving.
CRM Marketing Automation Manager employer: Blue Pelican
Contact Detail:
Blue Pelican Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Marketing Automation Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those already working in CRM or Salesforce. A casual chat can lead to insider info about job openings that aren't even advertised yet.
✨Tip Number 2
Show off your skills! If you’ve got experience with CRM automation or Salesforce, consider creating a mini-project or case study to demonstrate your expertise. Share it on LinkedIn or during interviews to really stand out.
✨Tip Number 3
Prepare for the interview by diving deep into the company’s CRM strategies. Understand their customer journeys and think of ways you could enhance them. This shows you’re not just interested in the role but also in making a real impact.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace CRM Marketing Automation Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of CRM Marketing Automation Manager. Highlight your experience with Salesforce and any relevant projects that showcase your skills in creating and optimising customer journeys.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about CRM automation and how your background aligns with our goals at StudySmarter. Don’t forget to mention your experience in regulated environments!
Showcase Your Technical Skills: Since this role leans into the technical side, be sure to highlight your proficiency with Salesforce Marketing Cloud. Mention any specific tools or techniques you've used to implement dynamic content and test strategies in your previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Blue Pelican
✨Know Your Salesforce Inside Out
Make sure you brush up on your Salesforce Marketing Cloud knowledge. Be ready to discuss specific features and functionalities, especially those related to CRM automation and dynamic content. This will show that you’re not just familiar with the platform but can also leverage it effectively in a regulated environment.
✨Showcase Your Analytical Skills
Prepare examples of how you've turned data and customer behaviour insights into actionable CRM strategies. Highlight any experience you have in testing and optimising customer journeys, as this is crucial for the role. Use metrics to back up your claims and demonstrate your impact.
✨Understand the Regulatory Landscape
Since this role is within financial services, be prepared to discuss how you’ve navigated regulations in previous roles. Familiarise yourself with common compliance issues and how they affect CRM communications. This will show that you understand the importance of delivering compliant and effective customer journeys.
✨Be Ready to Collaborate
This position involves working closely with various teams, so be prepared to talk about your experience in cross-functional collaboration. Share examples of how you’ve aligned workflows and objectives with different stakeholders, and how you’ve kept projects on track despite evolving details.
