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- Tasks: Lead CRM strategy and operations to boost customer engagement and retention.
- Company: Join a fintech company revolutionising buy-now, pay-later services for millions of consumers.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional growth.
- Why this job: Be part of a growing team shaping innovative marketing strategies in a dynamic industry.
- Qualifications: Experience in CRM strategy, preferably in financial services, with skills in Hubspot and digital analytics.
- Other info: This role is pivotal in building a new CRM capability set to expand in the coming years.
The predicted salary is between 42500 - 57500 £ per year.
Location - Hybrid based, 2 days in office (Milton Keynes)
Salary: £50,000 to £60,000 plus benefits
You’ll be joining a company who provides the UK consumer with buy-now, pay-later options for millions of products across hundreds of retailers. They’re in the process of scaling up operations, adding a number of new people to their marketing function, of which this is one.
You will be responsible for overseeing the creation and execution of both CRM strategy and CRM operations for in-life marketing activities designed to drive customer engagement and retention efforts for the business. The main platform is Hubspot, with campaigns delivered both via email, online and via app push notifications. You won’t be responsible for operational messaging; that side of things is handled by another part of the business. Your role will be principally focused on marketing messaging, cross, upsell, retaining customers, and driving engagement measures through effective in-life marketing messaging.
The plan is to have this all built and delivered in-house, with you being one of the first appointments in the creation of a new CRM capability for the business, which is set to scale as the business does over 2025/26.
You’ll be responsible for devising the content calendar for campaigns, leveraging market insights, trends, and research to inform content strategy for CRM. Alongside this is then the build and execution side of CRM campaigns utilizing the Hubspot platform and building for automation.
ABOUT THE COMPANY
They’re a financial services specialist, dedicated to buy-now, pay-later services with an international footprint of millions of customers and tens of thousands of retailers. They’re technically a fintech business, enabling quick access to funds for consumers, and a convenient way to pay for goods and services through their platform, breaking down big payments into more bite-sized arrangements.
EXPERIENCE NECESSARY
- A background in CRM, ideally with a mix of CRM strategy and planning, coupled with CRM Ops
- Experience working in a regulated industry such as financial services, so are familiar with the regulatory aspects of marketing communications and treating customers fairly
- Knowledge of a marketing automation platform, ideally Hubspot if possible
- Knowledge of digital analytics tools, such as GA4
- Good understanding of test and learn, optimization techniques, and copy testing for marketing CRM
- Good copy creation skills
Want to Apply? Here’s how:
You can share your Linkedin profile or email me a CV – it doesn’t have to be up to date; we can work on that once you decide you want to take this forward. Or, for a chat and more information please contact me on:
Colin Doree
Head of Recruitment, Marketing, Digital & Data
Blue Pelican
01892 507122
colin@bluepelican.com
CRM Manager, In-life Marketing employer: Blue Pelican
Contact Detail:
Blue Pelican Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager, In-life Marketing
✨Tip Number 1
Familiarise yourself with Hubspot and its features, especially those related to CRM strategy and automation. Being well-versed in the platform will not only boost your confidence but also demonstrate your readiness to hit the ground running.
✨Tip Number 2
Stay updated on the latest trends in customer engagement and retention strategies within the financial services sector. This knowledge will help you speak confidently about how you can contribute to their in-life marketing efforts during any discussions.
✨Tip Number 3
Prepare to discuss your experience with digital analytics tools like GA4. Highlight specific examples of how you've used data to inform marketing decisions, as this will show your analytical skills and understanding of performance metrics.
✨Tip Number 4
Network with professionals in the fintech and CRM space, particularly those who have experience in regulated industries. Engaging with these individuals can provide valuable insights and potentially lead to referrals or recommendations for the role.
We think you need these skills to ace CRM Manager, In-life Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM strategy and operations, especially within regulated industries like financial services. Emphasise your familiarity with marketing automation platforms, particularly Hubspot.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of customer engagement and retention strategies. Mention specific examples of how you've successfully executed CRM campaigns in the past, and how you can contribute to the company's goals.
Highlight Analytical Skills: Since the role requires knowledge of digital analytics tools, ensure you mention any experience with GA4 or similar tools. Discuss how you've used data to inform marketing strategies and optimise campaigns.
Showcase Copywriting Skills: Given the importance of effective messaging in this role, include examples of your copy creation skills. If possible, provide links to campaigns or content you've developed that demonstrate your ability to engage customers through compelling messaging.
How to prepare for a job interview at Blue Pelican
✨Showcase Your CRM Expertise
Make sure to highlight your experience in CRM strategy and operations. Be prepared to discuss specific campaigns you've managed, particularly those that involved customer engagement and retention.
✨Familiarise Yourself with Hubspot
Since the role heavily relies on Hubspot for campaign execution, brush up on your knowledge of the platform. If you have examples of successful campaigns you've run using Hubspot, be ready to share them.
✨Understand Regulatory Aspects
Given the company's focus on financial services, it's crucial to demonstrate your understanding of regulatory requirements in marketing communications. Prepare to discuss how you've navigated these in past roles.
✨Prepare for Content Strategy Discussions
The role involves devising a content calendar based on market insights. Think about how you would approach this task and be ready to discuss your methods for leveraging trends and research in your content strategy.
