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- Tasks: Lead a team to strategise and execute impactful CRM campaigns.
- Company: Join a mission-driven consumer champion brand focused on saving money for customers.
- Benefits: Enjoy hybrid working, competitive salary, bonuses, pension, healthcare, and a vibrant office environment.
- Why this job: Be part of a transformative CRM journey, fostering creativity and innovation in marketing.
- Qualifications: Experience in consumer CRM, team management, and campaign optimisation is essential.
- Other info: Work in a modern Central London office with a collaborative and inspiring culture.
The predicted salary is between 46000 - 54000 £ per year.
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CRM Campaign Manager
Location: Hybrid working, Central London offices, 10 days in every month.
Salary: £55,000 – £65,000 plus 10% bonus, pension, healthcare, life assurance, etc.
Team Management – 3 reports
This is a CRM management position which puts you at the balancing point between hands-off strategy and oversight, delivering through a team; and rolling your sleeves up in order to make things happen.
Success will be in your ability to recognise where your efforts are best served in order to deliver the most effective outcomes, whilst also enabling your team to develop, grow and become well-rounded, highly capable CRM experts under your tutelage.
You and your team of 3 CRM specialists will be responsible for the campaign calendar as well as lifecycle marketing for a customer base in the tens of millions. Ultimately working together to come up with the CRM strategy and helping your team to plan, execute multi-channel digital campaigns. Looking to drive customer conversion and renewals for a range of financial services related products.
This company is a consumer champion brand who is mission driven, looking to save the consumer money. Whilst they’re FCA regulated, the idea is to be as creative as possible where their marketing is concerned.
Right now, the company’s going through something of a reimagining of their CRM and customer communications programme, completely re-thinking the CRM strategy from the ground up.
Looking to significantly overhaul how they go about delivering CxM – this includes customer journeys, messaging, channels – all personalisation, data which enables it, all the triggers, the works.
They’ve brought in new tools to support this, embracing and testing the potential AI could bring to the table, coupled with dynamic content, and a new customer data platform.
The team you’ll be joining is responsible for two aspects of their CxM capabilities – CRM strategy and planning, as well as campaign management.
Your role will cover both of these aspects, and executing through the team you lead. Helping them deliver on their role objectives, giving appropriate guidance and direction where needed. Whilst also facilitating the kind of test and learn environment which enables people to try new things, so long as proper checks and balances are in place.
Creating an environment of inspiration which leads to innovation. Which in turn enables the company to create a CRM practice which will become second to none in the industry.
ABOUT THE ROLE
You will be a team leader within the CRM function in a role which will bias towards CRM campaign planning and campaign management, including the execution of multi-channel marketing strategies and tactics for driving customer relationships with the goal of driving customer value growth and engagement.
The emphasis will be on CRM strategies, the campaign management process as well as looking at performance optimisation and ways and means to test and learn to improve CRM effectiveness.
The primary channels are all digital, with email marketing being key, followed by in-app messaging and SMS.
Data will feature highly in your day-to-day – from informing CRM and campaign strategies, looking at target audiences, testing and optimising for performance. Coupled with its utilisation for personalisation within the campaigns themselves through opportunities for dynamic content.
Your team will be centred into the process side of campaign management. Pulling everything together. Getting the assets in line, approving proofs, quality assurance, oversight of creative and going through the quality control process, especially since a lot of communications have a regulatory oversight to them. So they need to be on point, all of the time, which means a strong emphasis on attention to detail.
You will be the inspiring leader who also gets involved in ensuring what the team is delivering is on point. Which will therefore involve your own inclusion with working with internal teams to ensure everything is running smoothly.
This will include coming up with ideas which could lead to better, more effective outcomes for campaigns. It can also include improvements to the teams ways of working. Either way, you’ll be encouraged to test theories and see whether they have positive impacts on business outcomes.
Ultimately the team’s ambition is to deliver a truly world-class CxM capability, and this means giving everyone a voice and ability to share it. Test ideas. Try different things.
Location and hybrid working setup
Their offices are located in Central London, within easy reach of a number of tube stations, not far from Shoreditch and Liverpool Street. But their working set up is hybrid, typically 2 days in office a week. The option is there to do more if you like, and their office is very much a destination worth going to. Modern, plush, creative, inspiring. In a great part of town and you’ll find you’ll be surrounded by likeminded people who enjoy spending time with each other (not just there because a of company policy).
Experience Needed
- Must have a solid background within a consumer CRM environment, with experience of managing a team of CRM specialists
- Good understanding CRM comms planning and CRM strategies, including journey planning
- Good project management skills, and the ability to bring all the elements necessary as well as quality control, test and optimise campaigns to ensure they reflect best in class and will deliver on business objectives
- Good knowledge of A/B testing and email journey enhancement/optimisation. With the ability to utilise the data from these to improve CRM strategies
- Big picture thinking and the ability to step back from the coalface to come up with new ideas, see ways round problems and come up with solutions for yourself and team members
- Have a solid understanding of things like dynamic content and personalisation, and how the different martech tools can be utilised in CRM campaigns to deliver bespoke, highly personalised and effective 1-2-1 customer communications
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CRM Campaign Manager employer: Blue Pelican
Contact Detail:
Blue Pelican Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Campaign Manager
✨Tip Number 1
Familiarise yourself with the latest trends in CRM strategies and campaign management. Understanding how to leverage AI and dynamic content will set you apart, especially since this role involves rethinking the CRM strategy from the ground up.
✨Tip Number 2
Showcase your leadership skills by preparing examples of how you've successfully managed a team in a CRM environment. Highlight instances where you inspired innovation and facilitated a test-and-learn culture within your team.
✨Tip Number 3
Brush up on your project management skills, particularly in relation to multi-channel campaigns. Be ready to discuss how you've effectively coordinated various elements of campaign management while ensuring quality control.
✨Tip Number 4
Prepare to discuss your experience with A/B testing and email journey optimisation. Being able to articulate how you've used data to enhance CRM strategies will demonstrate your analytical capabilities and understanding of performance optimisation.
We think you need these skills to ace CRM Campaign Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in consumer CRM environments and team management. Use specific examples that demonstrate your understanding of CRM strategies, campaign planning, and project management skills.
Craft a Compelling Cover Letter: In your cover letter, express your passion for CRM and how your background aligns with the company's mission to save consumers money. Mention your experience with A/B testing, dynamic content, and personalisation, as these are key aspects of the role.
Showcase Leadership Skills: Emphasise your leadership style and how you inspire and guide your team. Provide examples of how you've created an environment of innovation and collaboration, which is crucial for this position.
Highlight Data-Driven Decision Making: Discuss your experience with data analysis and how it has informed your CRM strategies. Mention specific tools or methodologies you've used to optimise campaigns and improve customer engagement.
How to prepare for a job interview at Blue Pelican
✨Showcase Your Leadership Skills
As a CRM Campaign Manager, you'll be leading a team of specialists. Be prepared to discuss your leadership style and how you've successfully managed teams in the past. Share specific examples of how you've inspired your team and facilitated their growth.
✨Demonstrate Your CRM Knowledge
Make sure you have a solid understanding of CRM strategies and campaign management processes. Be ready to discuss your experience with journey planning, A/B testing, and how you've used data to optimise campaigns. This will show that you're not just familiar with the concepts but have practical experience applying them.
✨Emphasise Creativity and Innovation
The company is looking for someone who can think outside the box and bring fresh ideas to the table. Prepare to share examples of how you've implemented innovative solutions in previous roles, especially in relation to customer engagement and campaign effectiveness.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills and ability to handle challenges. Think of scenarios where you've had to overcome obstacles in campaign management or team dynamics, and be ready to explain your thought process and the outcomes.
