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- Tasks: Join our team as a Brand Marketing Executive, shaping brand strategy and communications.
- Company: Be part of a leading global casino and bingo brand known for innovation and player-first approach.
- Benefits: Enjoy hybrid working, competitive salary, private healthcare, and 24 days annual leave.
- Why this job: Contribute to a fast-paced, high-growth business with a focus on creativity and brand engagement.
- Qualifications: Experience in brand marketing, strong communication skills, and attention to detail required.
- Other info: Collaborative team environment with regular events and opportunities for professional growth.
The predicted salary is between 28000 - 42000 £ per year.
A leading global casino and bingo brand is seeking a talented and proactive Brand Marketing Executive to join its growing Brand & Communications team. Known for its innovative, player-first approach, the brand operates across several key international markets and continues to expand its global footprint within the online gaming industry. This is an exciting opportunity for a marketing professional to contribute to a fast-paced, high-growth business, playing a key role in shaping how the brand is expressed and experienced across all touchpoints and markets.
About the Role
Reporting to the Brand & Communications Lead, the Brand Marketing Executive will support the development and delivery of the global brand strategy. The role involves ensuring brand consistency, reviewing creative output, adapting messaging for local markets, and helping drive impactful brand communications across multiple channels. The successful candidate will be a detail-oriented marketer with a strong grasp of branding principles and a passion for building bold, engaging brands in the digital space.
Key Responsibilities
- Support the execution of the global brand strategy across a range of international markets
- Review creative content to ensure alignment with brand guidelines and core messaging
- Provide cover during peak periods by reviewing and approving marketing communications campaigns
- Work with regional teams to localise messaging while maintaining brand integrity
- Track brand messaging performance across markets using brand tracker insights
- Oversee the correct usage and licensing of talent and music in all markets
- Collaborate with creative and copy teams to update brand and tone of voice guidelines
- Support and deliver internal brand workshops to promote brand values across the business
- Conduct regular competitor benchmarking to inform and evolve brand strategy
- Assist in executing brand partnerships, sponsorships, and events
- Contribute to market research projects, including brand tracking and customer surveys
- Analyse market trends and insights to inform offline marketing strategies
Candidate Profile
- Demonstrated experience in brand marketing or a similar marketing role
- Ability to develop and review creative work across a mix of channels including digital (search, display, banners) and ATL (TV, radio, OOH)
- Strong understanding of brand management, positioning, and multi-market communication
- Excellent communication and collaboration skills
- High attention to detail with a commitment to brand consistency
- Confident managing multiple projects to tight deadlines
- Comfortable analysing data and applying insights to strategy
- Experience in the iGaming or entertainment industry is a plus, but not required
What’s on Offer
- 24 days of annual leave, increasing with tenure
- Hybrid working model – 3 days in the London office, 2 days remote
- Competitive salary with annual performance-based bonus
- Private healthcare and life insurance (post-probation)
- Company pension scheme
- A collaborative, social team environment with regular events and meet-ups
This is an excellent opportunity for a brand-focused marketer to step into a key role within a globally recognised casino and bingo brand that’s committed to innovation, creativity, and player-first experiences.
Brand Marketing Executive employer: Blue Pelican
Contact Detail:
Blue Pelican Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Marketing Executive
✨Tip Number 1
Familiarise yourself with the brand's identity and values. Understanding their player-first approach and how they express their brand across different markets will help you align your insights and ideas during interviews.
✨Tip Number 2
Stay updated on the latest trends in the iGaming and entertainment industries. Being knowledgeable about current market dynamics can give you an edge when discussing strategies and insights relevant to the role.
✨Tip Number 3
Prepare examples of past projects where you've successfully managed brand consistency across multiple channels. Highlighting your experience in reviewing creative content will demonstrate your attention to detail and understanding of branding principles.
✨Tip Number 4
Network with professionals in the marketing and iGaming sectors. Engaging with industry peers can provide valuable insights and potentially lead to referrals, making your application stand out.
We think you need these skills to ace Brand Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand marketing. Focus on your achievements and how they align with the responsibilities listed in the job description, such as supporting global brand strategies and reviewing creative content.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for brand marketing and your understanding of the iGaming industry. Mention specific examples of how you've contributed to brand consistency and communication in previous roles.
Showcase Your Skills: Emphasise your skills in data analysis and project management. Provide examples of how you've used insights to inform marketing strategies or managed multiple projects under tight deadlines.
Research the Company: Familiarise yourself with the casino and bingo brand's values and recent campaigns. This knowledge will help you tailor your application and demonstrate your enthusiasm for the role during the selection process.
How to prepare for a job interview at Blue Pelican
✨Know the Brand Inside Out
Before your interview, make sure to research the brand thoroughly. Understand its values, target audience, and recent campaigns. This will help you demonstrate your passion for the brand and how you can contribute to its growth.
✨Showcase Your Creative Skills
Prepare examples of your previous work that highlight your ability to develop and review creative content. Be ready to discuss how you've ensured brand consistency across different channels and how you adapt messaging for various markets.
✨Demonstrate Data-Driven Decision Making
Since the role involves analysing market trends and brand performance, be prepared to discuss how you've used data to inform your marketing strategies in the past. Highlight any tools or methods you’ve used to track and measure success.
✨Emphasise Collaboration and Communication
The role requires working closely with various teams, so be ready to share examples of how you've successfully collaborated in the past. Discuss your communication style and how you ensure everyone is aligned with brand guidelines.
