B2B Marketing Executive - FinTech
B2B Marketing Executive - FinTech

B2B Marketing Executive - FinTech

Altrincham Full-Time 24000 - 32000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Create and manage engaging B2B content across various channels.
  • Company: Join a dynamic fintech company transforming financial services for SMEs.
  • Benefits: Enjoy hybrid working, competitive salary, and a chance to shape marketing strategies.
  • Why this job: Be part of a high-visibility role with direct access to leadership and real ownership.
  • Qualifications: Must have B2B marketing experience, strong writing skills, and CMS knowledge.
  • Other info: This role is not suitable for graduates; real-world experience is essential.

The predicted salary is between 24000 - 32000 £ per year.

Location: Altrincham - 3 days a week in office

Salary: £30,000 – £40,000 (DOE)

Industry: Financial Services / Fintech

Job Type: Full-Time | Permanent

Ready to make your mark in a growing marketing team? This is a fantastic opportunity for a B2B content marketer to join a long-established financial services business at the start of a major transformation. Reporting directly to a well-respected CMO with a proven fintech track record, this is one of the first hires in a newly forming senior marketing team. The role offers real ownership and visibility — ideal for someone ready to shape and build key marketing programmes from day one.

Key Responsibilities
  • Create and manage high-quality content across channels (web, blog, email, etc.)
  • Manage affiliate marketing activity and optimise partner performance
  • Support the launch and growth of a new partnerships programme
  • Maintain and update the company website via CMS
  • Contribute to strategic marketing projects targeting SME and SOHO audiences
What We’re Looking For
  • Essential B2B marketing experience, with a strong focus on content creation
  • Strong writing and editing skills
  • Experience with CMS platforms and basic web publishing
  • Exposure to affiliate or partner marketing
  • Self-starter with the confidence to work independently and at pace
  • Desirable Exposure to Account-Based Marketing (ABM)
  • Financial services or fintech background

This role is not suitable for graduates or entry-level candidates. It requires real-world, commercial experience in content-led B2B marketing. You’ll be reporting directly into the CMO and working in a lean team — so we’re looking for someone who can manage their own workload, take ownership, and deliver without micromanagement.

The Company
  • 500+ employees across the UK and Asia
  • Financial services specialist serving SMEs and SOHO customers
  • A new CMO is leading a full-scale marketing transformation
  • The business is well-funded, ambitious, and actively evolving
What’s on Offer
  • Salary: £30,000 – £40,000 (depending on experience)
  • Hybrid working with flexibility
  • Strategic, high-visibility role with exposure to leadership
  • Opportunity to shape a modern marketing function from the ground up

To Apply: Please send your CV or LinkedIn profile — it doesn’t need to be polished. To help us assess your fit, include a short note (max 3 lines) on your B2B content marketing experience. Applications without this may not be reviewed.

For more information or a confidential chat, contact: Max Tullis-Turner, Practice Lead, Digital | Blue Pelican, Max@bluepelican.com, 01892 507130

B2B Marketing Executive - FinTech employer: Blue Pelican

Join a dynamic and forward-thinking financial services firm in Altrincham, where you will have the opportunity to make a significant impact as a B2B Marketing Executive. With a strong emphasis on employee growth and a culture that encourages innovation, you will work closely with a seasoned CMO in a hybrid environment that promotes flexibility and ownership of your projects. This role not only offers competitive salary packages but also the chance to shape a modern marketing function within a well-funded and ambitious company.
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Contact Detail:

Blue Pelican Recruiting Team

Max@bluepelican.com

StudySmarter Expert Advice 🤫

We think this is how you could land B2B Marketing Executive - FinTech

✨Tip Number 1

Familiarise yourself with the latest trends in B2B content marketing, especially within the fintech sector. This knowledge will not only help you during interviews but also demonstrate your genuine interest in the industry.

✨Tip Number 2

Network with professionals in the fintech and financial services industries. Attend relevant events or webinars to connect with potential colleagues and learn more about the company culture at StudySmarter.

✨Tip Number 3

Prepare to discuss specific examples of your past B2B marketing campaigns, particularly those involving content creation and affiliate marketing. Highlight your successes and how they can translate to the role at StudySmarter.

✨Tip Number 4

Research StudySmarter's current marketing strategies and identify areas where you could contribute. Being able to articulate your ideas on how to enhance their marketing efforts will set you apart from other candidates.

We think you need these skills to ace B2B Marketing Executive - FinTech

B2B Marketing Experience
Content Creation
Strong Writing and Editing Skills
CMS Platforms Proficiency
Web Publishing
Affiliate Marketing Knowledge
Partner Performance Optimisation
Self-Starter Attitude
Ability to Work Independently
Time Management
Account-Based Marketing (ABM) Exposure
Financial Services Knowledge
Strategic Thinking
Adaptability in a Fast-Paced Environment

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights your B2B marketing experience, especially in content creation. Use specific examples that demonstrate your writing and editing skills, as well as any relevant experience with CMS platforms.

Craft a Compelling Note: Include a short note (maximum 3 lines) that succinctly outlines your B2B content marketing experience. Focus on key achievements or projects that showcase your ability to create high-quality content.

Showcase Relevant Skills: Emphasise your self-starter attitude and ability to work independently. Mention any exposure to affiliate marketing or Account-Based Marketing (ABM) if applicable, as these are desirable traits for the role.

Proofread Your Application: Before submitting, double-check your application for any spelling or grammatical errors. A polished application reflects your attention to detail, which is crucial in a marketing role.

How to prepare for a job interview at Blue Pelican

✨Showcase Your B2B Marketing Experience

Be prepared to discuss your previous B2B marketing roles in detail. Highlight specific campaigns you've worked on, particularly those involving content creation, and how they contributed to business goals.

✨Demonstrate Your Writing Skills

Since strong writing and editing skills are essential for this role, bring samples of your work or be ready to discuss your writing process. This could include blog posts, email campaigns, or any other relevant content you've created.

✨Familiarise Yourself with CMS Platforms

As the role involves maintaining the company website via a CMS, brush up on your knowledge of the platforms you've used. Be ready to discuss how you've managed content updates and any challenges you faced.

✨Prepare for Questions on Affiliate Marketing

Given the focus on managing affiliate marketing activity, think about your experience in this area. Prepare examples of how you've optimised partner performance and contributed to partnership programmes in the past.

B2B Marketing Executive - FinTech
Blue Pelican
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